Greeneville & Greene County Countryside, Johnson City Airbnb revenue and occupancy data
What Airbnb listings in Greeneville & Greene County Countryside earn, how often they're booked, and how that compares with the rest of Johnson City, TN.
Over the past 12 months, regularly available listings in Greeneville & Greene County Countryside earned $18,344 on average, were booked for 52% of the nights they were open, and averaged $176 a night. The median gross yield, before expenses, is 10.6%.
Yearly revenue
$18,344
Occupancy
52%
Nightly rate
$176
Gross yield
10.6%
before expenses
Median of 44 listings
Active listings
73
My take on Greeneville & Greene County Countryside
Greeneville & Greene County Countryside booked a slightly larger share of available nights than the wider Johnson City, TN market, at 52% versus 50%. Yet its average trailing-year booking revenue was lower: $18,344 versus $22,541. The area's average nightly rate of $176 was also below the market figure.
The small occupancy lead does not amount to a revenue advantage. When weighing this area against the wider market, use booking revenue alongside occupancy rather than treating the booked share as a shortcut for earnings.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Greeneville & Greene County Countryside?
Regularly available Airbnb listings in Greeneville & Greene County Countryside earned an average of $18,344 over the past 12 months. That is 19% less than the Johnson City, TN average of $22,541. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Greeneville & Greene County Countryside?
Listings in Greeneville & Greene County Countryside were booked for an average of 52% of the nights they were open for booking over the past 12 months. That is 2 points higher than the Johnson City, TN average of 50%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Greeneville & Greene County Countryside?
The average nightly rate in Greeneville & Greene County Countryside was $176 over the past 12 months, including cleaning fees. That is 19% lower than the Johnson City, TN average of $217.
Is an Airbnb in Greeneville & Greene County Countryside profitable?
For homes with a matched home value, the median room-revenue potential in Greeneville & Greene County Countryside is $25,615 a year and the median gross yield is 10.6%. Gross yield is 0.6 points lower than the Johnson City, TN median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Greeneville & Greene County Countryside by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Johnson City, TN figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 15 listings | $15,068 Johnson City, TN: $15,815 | Not enough data |
| 2 bedrooms 35 listings | $17,524 Johnson City, TN: $19,523 | 12.1% Johnson City, TN: 12.2% |
| 3 bedrooms 18 listings | $20,717 Johnson City, TN: $22,994 | 10.5% Johnson City, TN: 10.2% |
| 4+ bedrooms 5 listings | $25,374 Johnson City, TN: $42,465 | Not enough data Johnson City, TN: 10.9% |
How does Greeneville & Greene County Countryside compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Greeneville & Greene County Countryside This area 73 listings | $18,344 | 52% | $176 | 10.6% |
| Johnson City, TN market 751 listings | $22,541 | 50% | $217 | 11.2% |
| Jonesborough & Limestone Countryside 45 listings | $20,914 | 49% | $217 | 8.8% |
| Rogersville & Hawkins County Countryside 33 listings | $19,489 | 48% | $180 | 11.7% |
| Johnson City & Boones Creek 227 listings | $20,955 | 49% | $195 | 11.1% |
| Kingsport & Nearby Countryside 96 listings | $19,578 | 56% | $181 | 11.3% |
Where is Greeneville & Greene County Countryside?
The Johnson City, TN market includes 9 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Greeneville and Greene County Countryside together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (73 in Greeneville & Greene County Countryside). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Johnson City, TN market page?
The market page summarizes all of Johnson City, TN from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Greeneville & Greene County Countryside
With BNBCalc Markets, compare Greeneville & Greene County Countryside by bedroom count and performance level, see home prices, and browse its listings on the map.