St. Helena & Hunting Island, Hilton Head Island Airbnb revenue and occupancy data
What Airbnb listings in St. Helena & Hunting Island earn, how often they're booked, and how that compares with the rest of Hilton Head Island, SC.
Over the past 12 months, regularly available listings in St. Helena & Hunting Island earned $33,482 on average, were booked for 50% of the nights they were open, and averaged $352 a night. The median gross yield, before expenses, is 8.4%.
Yearly revenue
$33,482
Occupancy
50%
Nightly rate
$352
Gross yield
8.4%
before expenses
Median of 60 listings
Active listings
65
My take on St. Helena & Hunting Island
St. Helena & Hunting Island booked 50% of available nights on average, close to 49% across Hilton Head Island, SC. Average trailing-year booking revenue was lower, at $33,482 versus $42,584 for the market. Similar occupancy does not make the market's revenue average a sound property forecast. Check bedroom mix and the nightly rates and booking histories of local comparable listings before using that benchmark to estimate what an individual property might earn.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in St. Helena & Hunting Island?
Regularly available Airbnb listings in St. Helena & Hunting Island earned an average of $33,482 over the past 12 months. That is 21% less than the Hilton Head Island, SC average of $42,584. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in St. Helena & Hunting Island?
Listings in St. Helena & Hunting Island were booked for an average of 50% of the nights they were open for booking over the past 12 months. That is 1 points higher than the Hilton Head Island, SC average of 49%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in St. Helena & Hunting Island?
The average nightly rate in St. Helena & Hunting Island was $352 over the past 12 months, including cleaning fees. That is 28% lower than the Hilton Head Island, SC average of $491.
Is an Airbnb in St. Helena & Hunting Island profitable?
For homes with a matched home value, the median room-revenue potential in St. Helena & Hunting Island is $44,043 a year and the median gross yield is 8.4%. Gross yield is 0.8 points higher than the Hilton Head Island, SC median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in St. Helena & Hunting Island by bedroom count?
One-bedroom homes have the highest gross yield in St. Helena & Hunting Island, at 8.8%. The table shows average yearly revenue and median gross yield for each home size, with the Hilton Head Island, SC figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 12 listings | $24,266 Hilton Head Island, SC: $27,675 | 8.8% Hilton Head Island, SC: 8.8% |
| 2 bedrooms 18 listings | $27,346 Hilton Head Island, SC: $33,713 | 7.3% Hilton Head Island, SC: 8.0% |
| 3 bedrooms 26 listings | $35,380 Hilton Head Island, SC: $42,049 | 8.2% Hilton Head Island, SC: 7.0% |
| 4+ bedrooms 7 listings | $61,424 Hilton Head Island, SC: $74,536 | 7.9% Hilton Head Island, SC: 5.7% |
How does St. Helena & Hunting Island compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| St. Helena & Hunting Island This area 65 listings | $33,482 | 50% | $352 | 8.4% |
| Hilton Head Island, SC market 7,744 listings | $42,584 | 49% | $491 | 7.6% |
| Fripp Island 294 listings | $46,257 | 43% | $588 | 9.5% |
| Harbor Island 159 listings | $31,324 | 46% | $335 | 8.8% |
| Lady’s Island 37 listings | $30,586 | 54% | $271 | 8.3% |
| Port Royal 73 listings | $28,066 | 47% | $270 | 9.2% |
Where is St. Helena & Hunting Island?
The Hilton Head Island, SC market includes 25 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover St. Helena and Hunting Island together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (65 in St. Helena & Hunting Island). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Hilton Head Island, SC market page?
The market page summarizes all of Hilton Head Island, SC from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on St. Helena & Hunting Island
With BNBCalc Markets, compare St. Helena & Hunting Island by bedroom count and performance level, see home prices, and browse its listings on the map.