Hilton Head Island, SC
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Annual revenue (actual)
$62.2k
12 mo avg
↑3%
from prior 12 mo
Occupancy rate
41%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
$354
12 mo avg
↑13%
from prior 12 mo
Gross yield
7.7%
Current potential
↓0.2 pts
vs prior-year prices
Lead time
53 days
12 mo avg
↑5 days
from prior 12 mo
Revpar
$129
12 mo avg
↑13%
from prior 12 mo
Methodology note: Figures reflect Hilton Head Island market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| Burton & Western Port Royal Island | $37.5K 37 listings | 11.8% 37 listings |
| Bluffton & May River | $50.0K 197 listings | 11.3% 197 listings |
| Okatie & Mainland Approaches | $61.9K 15 listings | 10.8% 15 listings |
| Fripp Island | $60.0K 246 listings | 9.7% 246 listings |
| Port Royal | $29.6K 64 listings | 8.8% 64 listings |
Data as of 2026-10-06
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Barbecue | +10% $6,217/yr |
| Parking | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (6.0 nights)
2 bedrooms (5.9 nights)
3 bedrooms (5.8 nights)
Studio (5.6 nights)
1 bedroom (5.3 nights)
Cleaning fee by bedroom
4+ bedrooms ($368)
3 bedrooms ($209)
2 bedrooms ($166)
1 bedroom ($131)
Studio ($108)
Professional host share
Professionally managed (73%)
Independent hosts (27%)
Housing market signals
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Are home values in Hilton Head Island going up or down?
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Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Hilton Head Island market averaged 11,023 active Airbnb and VRBO listings, up 15% from a year earlier and up 39% over two years.
An average Hilton Head Island listing earns $55K/year. High-performing listings earn $138K, while low-performing listings earn $24K.
Median Hilton Head Island home prices by size are 1-bedroom $382K, 2-bedroom $325K, 3-bedroom $414K, and 4+ bedroom $658K.
Average occupancy in Hilton Head Island is 35%, producing RevPAR of $120 per available night.
Rules vary across Hilton Head Island. Hilton Head Island: Moderate. Business license and accommodations tax registration required. No owner-occupancy rules. Active enforcement of tax collection and zoning violations. Beaufort: Lenient. Business license required, accommodations tax collection. Minimal enforcement, many operate informally. Bluffton: Lenient. Business license needed, tax registration. Light enforcement, regulations rarely actively pursued. Savannah: Moderate. Short-term rental license required, zoning restrictions in historic districts. Moderate enforcement with occasional crackdowns on unlicensed operators. Verify requirements for the property's jurisdiction.
The Hilton Head Island Airbnb and VRBO market appears broadly balanced. Supply has grown 15% year-over-year, while RevPAR has increased 10%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Internet (99%), Air Conditioning (99%), TV (99%). The strongest positive revenue associations are Washing Machine (+60%), Air Conditioning (+57%), Bbq (+41%).
Average daily rate in Hilton Head Island is $389, up 9% year-over-year. Rates peak in July and are lowest in February.
Guests in Hilton Head Island book an average of 53 days in advance, up 11% from last year. Booking windows range from 41 days for 1-bedroom listings to 66 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Monday. Nightly rates peak on Friday and are lowest on Wednesday. Weekend occupancy is 20% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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