Hilton Head Island, SC
Unlock the data for all Markets
Overview
Annual Rev
$62.2k
12 mo avg
↓3%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
$351
12 mo avg
↑12%
from prior 12 mo
Lead time
50 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
$122
12 mo avg
↓5%
from prior 12 mo
Methodology note: Figures reflect Hilton Head Island market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +17% $10,580/yr |
| Bicycles | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Parking | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (6.0 nights)
2 bedrooms (5.8 nights)
3 bedrooms (5.8 nights)
1 bedroom (5.5 nights)
Cleaning fee by bedroom
4+ bedrooms ($365)
3 bedrooms ($209)
2 bedrooms ($166)
1 bedroom ($129)
Professional host share
Professionally managed (85%)
Independent hosts (15%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Hilton Head Island going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending August 2026, the Hilton Head Island market averaged 10,865 active Airbnb and VRBO listings, up 13% from a year earlier and up 37% over two years.
An average Hilton Head Island listing earns $56K/year. High-performing listings earn $138K, while low-performing listings earn $25K.
Median Hilton Head Island home prices by size are 1-bedroom $383K, 2-bedroom $327K, 3-bedroom $417K, and 4+ bedroom $652K.
Average gross yield is 9%, reaching 23% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Hilton Head Island is 34%, producing RevPAR of $116 per available night.
4+ bedroom listings have the highest average gross yield at 13%. They average $101K/year in revenue against a $652K median purchase price.
Rules vary across Hilton Head Island. Hilton Head Island: Moderate. Business license required, occupancy tax registration, zoning compliance. Some enforcement through complaints. Beaufort: Lenient. Business license and accommodations tax registration required. Minimal active enforcement, complaint-driven. Bluffton: Lenient. Business license needed, accommodations tax collection. Light enforcement, mostly complaint-based. Savannah: Moderate. STR permit required, owner-occupancy in historic district, density caps by neighborhood. Moderate enforcement with periodic crackdowns. Verify requirements for the property's jurisdiction.
The Hilton Head Island Airbnb and VRBO market is becoming more competitive. Supply has grown 13% year-over-year, while RevPAR has decreased 0%, suggesting supply is outpacing demand.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Air Conditioning (99%), Internet (97%), TV (96%). The strongest positive revenue associations are Air Conditioning (+71%), Washing Machine (+57%), Bbq (+41%).
Average daily rate in Hilton Head Island is $387, up 8% year-over-year. Rates peak in July and are lowest in February.
Guests in Hilton Head Island book an average of 52 days in advance, up 2% from last year. Booking windows range from 40 days for 1-bedroom listings to 65 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Monday. Nightly rates peak on Friday and are lowest on Wednesday. Weekend occupancy is 17% higher than weekday occupancy.