Lady’s Island, Hilton Head Island Airbnb revenue and occupancy data
What Airbnb listings in Lady’s Island earn, how often they're booked, and how that compares with the rest of Hilton Head Island, SC.
Over the past 12 months, regularly available listings in Lady’s Island earned $30,586 on average, were booked for 54% of the nights they were open, and averaged $271 a night. The median gross yield, before expenses, is 8.3%.
Yearly revenue
$30,586
Occupancy
54%
Nightly rate
$271
Gross yield
8.3%
before expenses
Median of 35 listings
Active listings
37
My take on Lady’s Island
Lady’s Island bookings filled a larger share of available nights than the wider market, but average revenue was lower. Occupancy was 54% compared with 49% for Hilton Head Island, SC, while average trailing-year revenue was $30,586 versus $42,584. The area's average nightly rate was $271. For a property forecast, test the nightly rate as carefully as occupancy; a stronger booking share alone does not establish stronger revenue.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Lady’s Island?
Regularly available Airbnb listings in Lady’s Island earned an average of $30,586 over the past 12 months. That is 28% less than the Hilton Head Island, SC average of $42,584. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Lady’s Island?
Listings in Lady’s Island were booked for an average of 54% of the nights they were open for booking over the past 12 months. That is 5 points higher than the Hilton Head Island, SC average of 49%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Lady’s Island?
The average nightly rate in Lady’s Island was $271 over the past 12 months, including cleaning fees. That is 45% lower than the Hilton Head Island, SC average of $491.
Is an Airbnb in Lady’s Island profitable?
For homes with a matched home value, the median room-revenue potential in Lady’s Island is $38,736 a year and the median gross yield is 8.3%. Gross yield is 0.7 points higher than the Hilton Head Island, SC median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Lady’s Island by bedroom count?
Two-bedroom homes have the highest gross yield in Lady’s Island, at 11.3%. The table shows average yearly revenue and median gross yield for each home size, with the Hilton Head Island, SC figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 8 listings | $19,176 Hilton Head Island, SC: $27,675 | 6.0% Hilton Head Island, SC: 8.8% |
| 2 bedrooms 7 listings | $28,653 Hilton Head Island, SC: $33,713 | 11.3% Hilton Head Island, SC: 8.0% |
| 3 bedrooms 13 listings | $30,633 Hilton Head Island, SC: $42,049 | 9.1% Hilton Head Island, SC: 7.0% |
| 4+ bedrooms 8 listings | $44,587 Hilton Head Island, SC: $74,536 | 7.3% Hilton Head Island, SC: 5.7% |
How does Lady’s Island compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Lady’s Island This area 37 listings | $30,586 | 54% | $271 | 8.3% |
| Hilton Head Island, SC market 7,744 listings | $42,584 | 49% | $491 | 7.6% |
| Beaufort 269 listings | $28,768 | 49% | $270 | 8.6% |
| Port Royal 73 listings | $28,066 | 47% | $270 | 9.2% |
| Burton & Western Port Royal Island 41 listings | $29,881 | 46% | $313 | 12.2% |
| St. Helena & Hunting Island 65 listings | $33,482 | 50% | $352 | 8.4% |
Where is Lady’s Island?
The Hilton Head Island, SC market includes 25 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (37 in Lady’s Island). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Hilton Head Island, SC market page?
The market page summarizes all of Hilton Head Island, SC from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Lady’s Island
With BNBCalc Markets, compare Lady’s Island by bedroom count and performance level, see home prices, and browse its listings on the map.