Bluffton & May River, Hilton Head Island Airbnb revenue and occupancy data
What Airbnb listings in Bluffton & May River earn, how often they're booked, and how that compares with the rest of Hilton Head Island, SC.
Over the past 12 months, regularly available listings in Bluffton & May River earned $48,571 on average, were booked for 52% of the nights they were open, and averaged $474 a night. The median gross yield, before expenses, is 11.1%.
Yearly revenue
$48,571
Occupancy
52%
Nightly rate
$474
Gross yield
11.1%
before expenses
Median of 211 listings
Active listings
221
My take on Bluffton & May River
Bluffton & May River has higher average booking revenue than Hilton Head Island, SC, but the advantage does not extend to every bedroom group. One-bedroom listings averaged $23,256 in trailing-year booking revenue, below $27,675 market-wide. Two-bedroom listings averaged $39,272, above the market figure of $33,713. For a one-bedroom purchase, use that segment's comparable rentals rather than carrying over the stronger area-wide average.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Bluffton & May River?
Regularly available Airbnb listings in Bluffton & May River earned an average of $48,571 over the past 12 months. That is 14% more than the Hilton Head Island, SC average of $42,584. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Bluffton & May River?
Listings in Bluffton & May River were booked for an average of 52% of the nights they were open for booking over the past 12 months. That is 3 points higher than the Hilton Head Island, SC average of 49%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Bluffton & May River?
The average nightly rate in Bluffton & May River was $474 over the past 12 months, including cleaning fees. That is 3% lower than the Hilton Head Island, SC average of $491.
Is an Airbnb in Bluffton & May River profitable?
For homes with a matched home value, the median room-revenue potential in Bluffton & May River is $51,394 a year and the median gross yield is 11.1%. Gross yield is 3.5 points higher than the Hilton Head Island, SC median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Bluffton & May River by bedroom count?
Two-bedroom homes have the highest gross yield in Bluffton & May River, at 12.9%. The table shows average yearly revenue and median gross yield for each home size, with the Hilton Head Island, SC figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 8 listings | $23,204 Hilton Head Island, SC: $31,107 | – |
| 1 bedroom 32 listings | $23,256 Hilton Head Island, SC: $27,675 | 7.3% Hilton Head Island, SC: 8.8% |
| 2 bedrooms 49 listings | $39,272 Hilton Head Island, SC: $33,713 | 12.9% Hilton Head Island, SC: 8.0% |
| 3 bedrooms 82 listings | $51,633 Hilton Head Island, SC: $42,049 | 11.8% Hilton Head Island, SC: 7.0% |
| 4+ bedrooms 50 listings | $72,924 Hilton Head Island, SC: $74,536 | 9.6% Hilton Head Island, SC: 5.7% |
How does Bluffton & May River compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Bluffton & May River This area 221 listings | $48,571 | 52% | $474 | 11.1% |
| Hilton Head Island, SC market 7,744 listings | $42,584 | 49% | $491 | 7.6% |
| Sea Pines & Calibogue Approaches 1,221 listings | $51,935 | 50% | $628 | 7.0% |
| Shipyard Area 253 listings | $30,514 | 44% | $385 | 5.9% |
| Forest Beach 1,910 listings | $39,698 | 50% | $450 | 7.4% |
| Shelter Cove 112 listings | $29,554 | 51% | $359 | 6.5% |
Where is Bluffton & May River?
The Hilton Head Island, SC market includes 25 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Bluffton and May River together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (221 in Bluffton & May River). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Hilton Head Island, SC market page?
The market page summarizes all of Hilton Head Island, SC from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Bluffton & May River
With BNBCalc Markets, compare Bluffton & May River by bedroom count and performance level, see home prices, and browse its listings on the map.