Downtown Asheville & Montford, Hickory Airbnb revenue and occupancy data
What Airbnb listings in Downtown Asheville & Montford earn, how often they're booked, and how that compares with the rest of Hickory, NC.
Over the past 12 months, regularly available listings in Downtown Asheville & Montford earned $39,181 on average, were booked for 49% of the nights they were open, and averaged $344 a night. The median gross yield, before expenses, is 10.4%.
Yearly revenue
$39,181
Occupancy
49%
Nightly rate
$344
Gross yield
10.4%
before expenses
Median of 381 listings
Active listings
398
My take on Downtown Asheville & Montford
Downtown Asheville & Montford averages $39,181 in trailing-year booking revenue, above $32,794 for the Hickory, NC market. The area's median potential gross yield is 10.4%, but the one-bedroom figure is 8.0% versus 11.1% for one-bedroom listings across the wider market. Potential gross yields are before expenses, financing and taxes. For a one-bedroom purchase, the segment comparison is more informative than assuming the area's overall yield applies; the area-wide revenue advantage does not establish a one-bedroom yield advantage.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Downtown Asheville & Montford?
Regularly available Airbnb listings in Downtown Asheville & Montford earned an average of $39,181 over the past 12 months. That is 19% more than the Hickory, NC average of $32,794. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Downtown Asheville & Montford?
Listings in Downtown Asheville & Montford were booked for an average of 49% of the nights they were open for booking over the past 12 months. That is 1 points higher than the Hickory, NC average of 48%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Downtown Asheville & Montford?
The average nightly rate in Downtown Asheville & Montford was $344 over the past 12 months, including cleaning fees. That is 8% higher than the Hickory, NC average of $320.
Is an Airbnb in Downtown Asheville & Montford profitable?
For homes with a matched home value, the median room-revenue potential in Downtown Asheville & Montford is $46,844 a year and the median gross yield is 10.4%. Gross yield is 1.3 points higher than the Hickory, NC median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Downtown Asheville & Montford by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Hickory, NC figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 14 listings | $22,126 Hickory, NC: $20,025 | – |
| 1 bedroom 177 listings | $29,936 Hickory, NC: $22,798 | 8.0% Hickory, NC: 11.1% |
| 2 bedrooms 162 listings | $44,565 Hickory, NC: $26,068 | 11.4% Hickory, NC: 9.5% |
| 3 bedrooms 42 listings | $59,060 Hickory, NC: $32,056 | 14.2% Hickory, NC: 8.4% |
How does Downtown Asheville & Montford compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Downtown Asheville & Montford This area 398 listings | $39,181 | 49% | $344 | 10.4% |
| Hickory, NC market 10,314 listings | $32,794 | 48% | $320 | 9.1% |
| North Asheville & Woodfin 257 listings | $35,940 | 51% | $328 | 8.8% |
| West Asheville 413 listings | $35,689 | 51% | $327 | 9.7% |
| East Asheville — Haw Creek & Riceville 194 listings | $38,463 | 49% | $357 | 10.4% |
| South Asheville & Arden 403 listings | $36,405 | 51% | $334 | 9.6% |
Where is Downtown Asheville & Montford?
The Hickory, NC market includes 49 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Downtown Asheville and Montford together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (398 in Downtown Asheville & Montford). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Hickory, NC market page?
The market page summarizes all of Hickory, NC from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Downtown Asheville & Montford
With BNBCalc Markets, compare Downtown Asheville & Montford by bedroom count and performance level, see home prices, and browse its listings on the map.