Hickory, NC
Unlock the data for all Markets
Overview
Annual Rev
$44.2k
12 mo avg
↑4%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
$263
12 mo avg
↑19%
from prior 12 mo
Lead time
36 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
$89
12 mo avg
↑1%
from prior 12 mo
Methodology note: Figures reflect Hickory market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +23% $10,163/yr |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
| Parking | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (5.4 nights)
3 bedrooms (5.4 nights)
1 bedroom (5.1 nights)
4+ bedrooms (4.8 nights)
Cleaning fee by bedroom
4+ bedrooms ($262)
3 bedrooms ($161)
2 bedrooms ($114)
1 bedroom ($70)
Professional host share
Professionally managed (79%)
Independent hosts (22%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Hickory going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending August 2026, the Hickory market averaged 18,524 active Airbnb and VRBO listings, up 4% from a year earlier and up 12% over two years.
An average Hickory listing earns $41K/year. High-performing listings earn $91K, while low-performing listings earn $18K.
Median Hickory home prices by size are 1-bedroom $224K, 2-bedroom $273K, 3-bedroom $329K, and 4+ bedroom $483K.
Average gross yield is 12%, reaching 27% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Hickory is 32%, producing RevPAR of $84 per available night.
4+ bedroom listings have the highest average gross yield at 12%. They average $66K/year in revenue against a $483K median purchase price.
Rules vary across Hickory. Asheville: Strict. Permit required, owner-occupancy mandatory, density caps by zone. Active enforcement with fines and shutdowns. Hickory: Lenient. Business license needed, zoning rules apply. Minimal enforcement, many operate informally. Boone: Strict. Permit required, owner-occupancy rule, rental caps in residential zones. Active enforcement with violations tracked. Blowing Rock: Moderate. Town permit and inspections required, zoning restrictions apply. Moderate enforcement, some unpermitted activity exists. Verify requirements for the property's jurisdiction.
The Hickory Airbnb and VRBO market appears broadly balanced. Supply has grown 4% year-over-year, while RevPAR has increased 10%, showing no clear supply-demand imbalance.
RevPAR is highest in July and December; it is lowest in September and March.
The most common amenities are Internet (97%), Kitchen (97%), Heating (97%). The strongest positive revenue associations are Sauna (+57%), Washing Machine (+46%), Ev Charger (+45%).
Average daily rate in Hickory is $293, up 21% year-over-year. Rates peak in July and are lowest in September.
Guests in Hickory book an average of 38 days in advance, up 8% from last year. Booking windows range from 31 days for 1-bedroom listings to 49 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 68% higher than weekday occupancy.