What Airbnb listings in West Asheville earn, how often they're booked, and how that compares with the rest of Hickory, NC.

Over the past 12 months, regularly available listings in West Asheville earned $35,689 on average, were booked for 51% of the nights they were open, and averaged $327 a night. The median gross yield, before expenses, is 9.7%.
Yearly revenue
$35,689
Occupancy
51%
Nightly rate
$327
Gross yield
9.7%
before expenses
Median of 341 listings
Active listings
413
In West Asheville, the comparison with Hickory, NC changes with bedroom count. One-bedroom rentals averaged $20,772 in trailing-year booking revenue, below the market's $22,798. Four-bedroom-and-larger rentals averaged $73,847, above the market's $53,648 for that size.
That difference makes the area average a limited guide for either property type. Compare a prospective home with listings of the same bedroom count, then weigh its revenue against its purchase price and operating costs.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
Regularly available Airbnb listings in West Asheville earned an average of $35,689 over the past 12 months. That is 9% more than the Hickory, NC average of $32,794. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
Listings in West Asheville were booked for an average of 51% of the nights they were open for booking over the past 12 months. That is 3 points higher than the Hickory, NC average of 48%. Nights a host blocked off don't count.
The average nightly rate in West Asheville was $327 over the past 12 months, including cleaning fees. That is 2% higher than the Hickory, NC average of $320.
For homes with a matched home value, the median room-revenue potential in West Asheville is $35,265 a year and the median gross yield is 9.7%. Gross yield is 0.6 points higher than the Hickory, NC median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHomes with four or more bedrooms have the highest gross yield in West Asheville, at 11.3%. The table shows average yearly revenue and median gross yield for each home size, with the Hickory, NC figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 38 listings | $18,350 Hickory, NC: $20,025 | – |
| 1 bedroom 121 listings | $20,772 Hickory, NC: $22,798 | 8.8% Hickory, NC: 11.1% |
| 2 bedrooms 83 listings | $27,600 Hickory, NC: $26,068 | 10.7% Hickory, NC: 9.5% |
| 3 bedrooms 85 listings | $33,969 Hickory, NC: $32,056 | 9.7% Hickory, NC: 8.4% |
| 4+ bedrooms 86 listings | $73,847 Hickory, NC: $53,648 | 11.3% Hickory, NC: 7.7% |
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| West Asheville This area 413 listings | $35,689 | 51% | $327 | 9.7% |
| Hickory, NC market 10,314 listings | $32,794 | 48% | $320 | 9.1% |
| Downtown Asheville & Montford 398 listings | $39,181 | 49% | $344 | 10.4% |
| North Asheville & Woodfin 257 listings | $35,940 | 51% | $328 | 8.8% |
| Candler 250 listings | $33,907 | 50% | $295 | 10.3% |
| South Asheville & Arden 403 listings | $36,405 | 51% | $334 | 9.6% |
The Hickory, NC market includes 49 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
It is the average price per booked night over the past 12 months, including cleaning fees.
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (413 in West Asheville). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
Figures are current as of November 3, 2026 and refresh monthly.
The market page summarizes all of Hickory, NC from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
With BNBCalc Markets, compare West Asheville by bedroom count and performance level, see home prices, and browse its listings on the map.