Banner Elk & Valleys, Hickory Airbnb revenue and occupancy data
What Airbnb listings in Banner Elk & Valleys earn, how often they're booked, and how that compares with the rest of Hickory, NC.
Over the past 12 months, regularly available listings in Banner Elk & Valleys earned $39,392 on average, were booked for 43% of the nights they were open, and averaged $423 a night. The median gross yield, before expenses, is 8.2%.
Yearly revenue
$39,392
Occupancy
43%
Nightly rate
$423
Gross yield
8.2%
before expenses
Median of 592 listings
Active listings
636
My take on Banner Elk & Valleys
In Banner Elk & Valleys, average trailing-year booking revenue was $39,392, above Hickory, NC’s $32,794. But median potential gross yield is lower: 8.2% versus 9.1% across the wider market.
Higher booking revenue alone does not show whether a property is good value at its asking price. Gross yield measures revenue potential relative to home value before expenses, financing and taxes—not profit. Compare a prospective property’s revenue potential with its purchase price and costs.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Banner Elk & Valleys?
Regularly available Airbnb listings in Banner Elk & Valleys earned an average of $39,392 over the past 12 months. That is 20% more than the Hickory, NC average of $32,794. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Banner Elk & Valleys?
Listings in Banner Elk & Valleys were booked for an average of 43% of the nights they were open for booking over the past 12 months. That is 5 points lower than the Hickory, NC average of 48%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Banner Elk & Valleys?
The average nightly rate in Banner Elk & Valleys was $423 over the past 12 months, including cleaning fees. That is 32% higher than the Hickory, NC average of $320.
Is an Airbnb in Banner Elk & Valleys profitable?
For homes with a matched home value, the median room-revenue potential in Banner Elk & Valleys is $41,126 a year and the median gross yield is 8.2%. Gross yield is 0.9 points lower than the Hickory, NC median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Banner Elk & Valleys by bedroom count?
One-bedroom homes have the highest gross yield in Banner Elk & Valleys, at 13.6%. The table shows average yearly revenue and median gross yield for each home size, with the Hickory, NC figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 5 listings | $27,001 Hickory, NC: $20,025 | – |
| 1 bedroom 78 listings | $25,275 Hickory, NC: $22,798 | 13.6% Hickory, NC: 11.1% |
| 2 bedrooms 151 listings | $26,766 Hickory, NC: $26,068 | 9.6% Hickory, NC: 9.5% |
| 3 bedrooms 178 listings | $34,032 Hickory, NC: $32,056 | 6.4% Hickory, NC: 8.4% |
| 4+ bedrooms 224 listings | $57,355 Hickory, NC: $53,648 | 6.8% Hickory, NC: 7.7% |
How does Banner Elk & Valleys compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Banner Elk & Valleys This area 636 listings | $39,392 | 43% | $423 | 8.2% |
| Hickory, NC market 10,314 listings | $32,794 | 48% | $320 | 9.1% |
| Sugar Mountain 225 listings | $25,317 | 45% | $281 | 7.2% |
| Beech Mountain 355 listings | $33,198 | 42% | $367 | 7.1% |
| Vilas & Sugar Grove 203 listings | $35,486 | 45% | $342 | 9.6% |
| Blowing Rock 463 listings | $37,735 | 43% | $408 | 6.3% |
Where is Banner Elk & Valleys?
The Hickory, NC market includes 49 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Banner Elk and Valleys together.
Loading map…
About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (636 in Banner Elk & Valleys). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Hickory, NC market page?
The market page summarizes all of Hickory, NC from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Banner Elk & Valleys
With BNBCalc Markets, compare Banner Elk & Valleys by bedroom count and performance level, see home prices, and browse its listings on the map.