Vilas & Sugar Grove, Hickory Airbnb revenue and occupancy data
What Airbnb listings in Vilas & Sugar Grove earn, how often they're booked, and how that compares with the rest of Hickory, NC.
Over the past 12 months, regularly available listings in Vilas & Sugar Grove earned $35,486 on average, were booked for 45% of the nights they were open, and averaged $342 a night. The median gross yield, before expenses, is 9.6%.
Yearly revenue
$35,486
Occupancy
45%
Nightly rate
$342
Gross yield
9.6%
before expenses
Median of 169 listings
Active listings
203
My take on Vilas & Sugar Grove
Vilas & Sugar Grove listings with four or more bedrooms averaged $48,474 in trailing-year booking revenue, below the wider market’s $53,648 for that group. Their median potential gross yield in the matched home-value sample was 9.3%, compared with 7.7% market-wide.
Revenue and yield come from different samples, and gross yield excludes expenses, financing and taxes. The higher potential yield is a reason to examine purchase prices and comparable larger homes, not evidence that a particular property will produce a better net return.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Vilas & Sugar Grove?
Regularly available Airbnb listings in Vilas & Sugar Grove earned an average of $35,486 over the past 12 months. That is 8% more than the Hickory, NC average of $32,794. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Vilas & Sugar Grove?
Listings in Vilas & Sugar Grove were booked for an average of 45% of the nights they were open for booking over the past 12 months. That is 3 points lower than the Hickory, NC average of 48%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Vilas & Sugar Grove?
The average nightly rate in Vilas & Sugar Grove was $342 over the past 12 months, including cleaning fees. That is 7% higher than the Hickory, NC average of $320.
Is an Airbnb in Vilas & Sugar Grove profitable?
For homes with a matched home value, the median room-revenue potential in Vilas & Sugar Grove is $42,460 a year and the median gross yield is 9.6%. Gross yield is 0.5 points higher than the Hickory, NC median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Vilas & Sugar Grove by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Hickory, NC figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 23 listings | $28,573 Hickory, NC: $22,798 | Not enough data Hickory, NC: 11.1% |
| 2 bedrooms 54 listings | $29,084 Hickory, NC: $26,068 | 10.1% Hickory, NC: 9.5% |
| 3 bedrooms 88 listings | $36,347 Hickory, NC: $32,056 | 9.5% Hickory, NC: 8.4% |
| 4+ bedrooms 36 listings | $48,474 Hickory, NC: $53,648 | 9.3% Hickory, NC: 7.7% |
How does Vilas & Sugar Grove compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Vilas & Sugar Grove This area 203 listings | $35,486 | 45% | $342 | 9.6% |
| Hickory, NC market 10,314 listings | $32,794 | 48% | $320 | 9.1% |
| Beech Mountain 355 listings | $33,198 | 42% | $367 | 7.1% |
| Banner Elk & Valleys 636 listings | $39,392 | 43% | $423 | 8.2% |
| Watauga Lake & Butler 82 listings | $30,969 | 49% | $297 | 9.6% |
| Todd & Fleetwood 170 listings | $27,127 | 47% | $265 | 7.1% |
Where is Vilas & Sugar Grove?
The Hickory, NC market includes 49 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Vilas and Sugar Grove together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (203 in Vilas & Sugar Grove). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Hickory, NC market page?
The market page summarizes all of Hickory, NC from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Vilas & Sugar Grove
With BNBCalc Markets, compare Vilas & Sugar Grove by bedroom count and performance level, see home prices, and browse its listings on the map.