South Rockingham & North Augusta, Harrisonburg Airbnb revenue and occupancy data
What Airbnb listings in South Rockingham & North Augusta earn, how often they're booked, and how that compares with the rest of Harrisonburg, VA.
Over the past 12 months, regularly available listings in South Rockingham & North Augusta earned $28,424 on average, were booked for 47% of the nights they were open, and averaged $288 a night. The median gross yield, before expenses, is 7.8%.
Yearly revenue
$28,424
Occupancy
47%
Nightly rate
$288
Gross yield
7.8%
before expenses
Median of 23 listings
Active listings
49
My take on South Rockingham & North Augusta
South Rockingham & North Augusta had occupancy close to the wider Harrisonburg, VA market, but substantially lower average trailing-year booking revenue. Listings booked 47% of available nights locally versus 48% marketwide. Average revenue was $28,424 locally, compared with $46,185 across the market. That gap makes rates and bedroom mix worth checking among comparable listings. A similar booked share does not mean an individual property will produce similar revenue.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in South Rockingham & North Augusta?
Regularly available Airbnb listings in South Rockingham & North Augusta earned an average of $28,424 over the past 12 months. That is 38% less than the Harrisonburg, VA average of $46,185. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in South Rockingham & North Augusta?
Listings in South Rockingham & North Augusta were booked for an average of 47% of the nights they were open for booking over the past 12 months. That is 1 points lower than the Harrisonburg, VA average of 48%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in South Rockingham & North Augusta?
The average nightly rate in South Rockingham & North Augusta was $288 over the past 12 months, including cleaning fees. That is 35% lower than the Harrisonburg, VA average of $446.
Is an Airbnb in South Rockingham & North Augusta profitable?
For homes with a matched home value, the median room-revenue potential in South Rockingham & North Augusta is $27,388 a year and the median gross yield is 7.8%. Gross yield is 3.0 points lower than the Harrisonburg, VA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in South Rockingham & North Augusta by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Harrisonburg, VA figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 13 listings | $22,910 Harrisonburg, VA: $25,161 | Not enough data |
| 2 bedrooms 7 listings | $23,453 Harrisonburg, VA: $27,330 | Not enough data Harrisonburg, VA: 11.5% |
| 3 bedrooms 21 listings | $25,337 Harrisonburg, VA: $32,026 | 6.7% Harrisonburg, VA: 10.3% |
| 4+ bedrooms 7 listings | $55,149 Harrisonburg, VA: $65,056 | Not enough data Harrisonburg, VA: 10.8% |
How does South Rockingham & North Augusta compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| South Rockingham & North Augusta This area 49 listings | $28,424 | 47% | $288 | 7.8% |
| Harrisonburg, VA market 584 listings | $46,185 | 48% | $446 | 10.8% |
| Harrisonburg 47 listings | $24,929 | 57% | $232 | 10.2% |
| Massanutten 286 listings | $54,837 | 44% | $554 | 10.1% |
| North & West Rockingham 53 listings | $25,039 | 57% | $223 | 9.8% |
| Elkton & Shenandoah 146 listings | $50,061 | 49% | $440 | 16.5% |
Where is South Rockingham & North Augusta?
The Harrisonburg, VA market includes 5 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover South Rockingham and North Augusta together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (49 in South Rockingham & North Augusta). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Harrisonburg, VA market page?
The market page summarizes all of Harrisonburg, VA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on South Rockingham & North Augusta
With BNBCalc Markets, compare South Rockingham & North Augusta by bedroom count and performance level, see home prices, and browse its listings on the map.