Massanutten, Harrisonburg Airbnb revenue and occupancy data
What Airbnb listings in Massanutten earn, how often they're booked, and how that compares with the rest of Harrisonburg, VA.
Over the past 12 months, regularly available listings in Massanutten earned $54,837 on average, were booked for 44% of the nights they were open, and averaged $554 a night. The median gross yield, before expenses, is 10.1%.
Yearly revenue
$54,837
Occupancy
44%
Nightly rate
$554
Gross yield
10.1%
before expenses
Median of 186 listings
Active listings
286
My take on Massanutten
Massanutten averaged $54,837 in trailing-year booking revenue, above the wider Harrisonburg market's $46,185, even though its occupancy was lower, at 44% of available nights.
Median potential gross yield tells a more tempered story: 10.1% locally versus 10.8% across the market. That measure adds purchase-price context and is before expenses, financing and taxes. The revenue advantage does not carry through to a higher potential gross yield, so higher average earnings alone are not enough to justify a purchase price.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Massanutten?
Regularly available Airbnb listings in Massanutten earned an average of $54,837 over the past 12 months. That is 19% more than the Harrisonburg, VA average of $46,185. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Massanutten?
Listings in Massanutten were booked for an average of 44% of the nights they were open for booking over the past 12 months. That is 4 points lower than the Harrisonburg, VA average of 48%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Massanutten?
The average nightly rate in Massanutten was $554 over the past 12 months, including cleaning fees. That is 24% higher than the Harrisonburg, VA average of $446.
Is an Airbnb in Massanutten profitable?
For homes with a matched home value, the median room-revenue potential in Massanutten is $49,054 a year and the median gross yield is 10.1%. Gross yield is 0.7 points lower than the Harrisonburg, VA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Massanutten by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Harrisonburg, VA figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 5 listings | $25,158 Harrisonburg, VA: $25,161 | Not enough data |
| 2 bedrooms 19 listings | $22,785 Harrisonburg, VA: $27,330 | Not enough data Harrisonburg, VA: 11.5% |
| 3 bedrooms 56 listings | $31,027 Harrisonburg, VA: $32,026 | 10.1% Harrisonburg, VA: 10.3% |
| 4+ bedrooms 206 listings | $64,987 Harrisonburg, VA: $65,056 | 10.2% Harrisonburg, VA: 10.8% |
How does Massanutten compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Massanutten This area 286 listings | $54,837 | 44% | $554 | 10.1% |
| Harrisonburg, VA market 584 listings | $46,185 | 48% | $446 | 10.8% |
| Harrisonburg 47 listings | $24,929 | 57% | $232 | 10.2% |
| Elkton & Shenandoah 146 listings | $50,061 | 49% | $440 | 16.5% |
| South Rockingham & North Augusta 49 listings | $28,424 | 47% | $288 | 7.8% |
| North & West Rockingham 53 listings | $25,039 | 57% | $223 | 9.8% |
Where is Massanutten?
The Harrisonburg, VA market includes 5 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (286 in Massanutten). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Harrisonburg, VA market page?
The market page summarizes all of Harrisonburg, VA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Massanutten
With BNBCalc Markets, compare Massanutten by bedroom count and performance level, see home prices, and browse its listings on the map.