McAllen & Pharr, Harlingen Airbnb revenue and occupancy data
What Airbnb listings in McAllen & Pharr earn, how often they're booked, and how that compares with the rest of Harlingen, TX.
Over the past 12 months, regularly available listings in McAllen & Pharr earned $15,905 on average, were booked for 49% of the nights they were open, and averaged $155 a night. The median gross yield, before expenses, is 13.0%.
Yearly revenue
$15,905
Occupancy
49%
Nightly rate
$155
Gross yield
13.0%
before expenses
Median of 373 listings
Active listings
395
My take on McAllen & Pharr
McAllen & Pharr averaged $15,905 in trailing-year booking revenue, below the $18,908 average for Harlingen, TX. The one-bedroom segment tells a different story on potential gross yield: its median was 20.6%, compared with 14.6% for one-bedroom properties across the market.
That makes bedroom mix worth checking rather than relying on area-wide figures alone. Gross yield measures potential before expenses, financing and taxes, not realized profit. Compare one-bedroom rental listings and purchase prices when assessing a specific property.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in McAllen & Pharr?
Regularly available Airbnb listings in McAllen & Pharr earned an average of $15,905 over the past 12 months. That is 16% less than the Harlingen, TX average of $18,908. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in McAllen & Pharr?
Listings in McAllen & Pharr were booked for an average of 49% of the nights they were open for booking over the past 12 months. That is 2 points lower than the Harlingen, TX average of 51%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in McAllen & Pharr?
The average nightly rate in McAllen & Pharr was $155 over the past 12 months, including cleaning fees. That is 17% lower than the Harlingen, TX average of $186.
Is an Airbnb in McAllen & Pharr profitable?
For homes with a matched home value, the median room-revenue potential in McAllen & Pharr is $19,537 a year and the median gross yield is 13.0%. Gross yield is 0.2 points lower than the Harlingen, TX median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in McAllen & Pharr by bedroom count?
One-bedroom homes have the highest gross yield in McAllen & Pharr, at 20.6%. The table shows average yearly revenue and median gross yield for each home size, with the Harlingen, TX figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 54 listings | $10,251 Harlingen, TX: $11,137 | 20.6% Harlingen, TX: 14.6% |
| 2 bedrooms 142 listings | $12,350 Harlingen, TX: $13,991 | 12.3% Harlingen, TX: 13.7% |
| 3 bedrooms 153 listings | $18,459 Harlingen, TX: $20,647 | 12.7% Harlingen, TX: 12.4% |
| 4+ bedrooms 43 listings | $25,692 Harlingen, TX: $35,831 | 11.7% Harlingen, TX: 12.4% |
How does McAllen & Pharr compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| McAllen & Pharr This area 395 listings | $15,905 | 49% | $155 | 13.0% |
| Harlingen, TX market 1,466 listings | $18,908 | 51% | $186 | 13.2% |
| Weslaco 61 listings | $14,944 | 50% | $141 | 13.7% |
| Mission 120 listings | $19,988 | 49% | $194 | 12.6% |
| Edinburg 191 listings | $14,548 | 50% | $138 | 11.4% |
| Harlingen 131 listings | $19,053 | 51% | $185 | 13.6% |
Where is McAllen & Pharr?
The Harlingen, TX market includes 9 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover McAllen and Pharr together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (395 in McAllen & Pharr). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Harlingen, TX market page?
The market page summarizes all of Harlingen, TX from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on McAllen & Pharr
With BNBCalc Markets, compare McAllen & Pharr by bedroom count and performance level, see home prices, and browse its listings on the map.