Harlingen, TX
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Overview
Annual Rev
$22.6k
12 mo avg
↑7%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
$142
12 mo avg
↑21%
from prior 12 mo
Lead time
18 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
$42
12 mo avg
↓6%
from prior 12 mo
Methodology note: Figures reflect Harlingen market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Pool | +21% $4,742/yr |
| Lake Access | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Hot Tub | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +4% · $•••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (10.6 nights)
2 bedrooms (9.2 nights)
3 bedrooms (7.2 nights)
4+ bedrooms (5.1 nights)
Cleaning fee by bedroom
4+ bedrooms ($142)
3 bedrooms ($104)
2 bedrooms ($77)
1 bedroom ($48)
Professional host share
Professionally managed (72%)
Independent hosts (28%)
Housing market signals
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Over the 12 months ending August 2026, the Harlingen market averaged 2,076 active Airbnb and VRBO listings, up 13% from a year earlier and up 70% over two years.
An average Harlingen listing earns $23K/year. High-performing listings earn $57K, while low-performing listings earn $8K.
Median Harlingen home prices by size are 1-bedroom $96K, 2-bedroom $129K, 3-bedroom $192K, and 4+ bedroom $285K.
Average gross yield is 13%, reaching 32% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Harlingen is 33%, producing RevPAR of $44 per available night.
4+ bedroom listings have the highest average gross yield at 19%. They average $56K/year in revenue against a $285K median purchase price.
Rules vary across Harlingen. South Padre Island: Lenient. Business license and hotel occupancy tax registration required. No owner-occupancy rules or density limits. Light enforcement, primarily tax-focused. Harlingen: Lenient. Business license and hotel tax collection required. No significant restrictions on STRs. Minimal enforcement activity. Brownsville: Lenient. Business permit and hotel occupancy tax registration needed. No owner-occupancy requirements or rental caps. Limited enforcement, mainly tax compliance. Verify requirements for the property's jurisdiction.
The Harlingen Airbnb and VRBO market is becoming more competitive. Supply has grown 13% year-over-year, while RevPAR has decreased 0%, suggesting supply is outpacing demand.
RevPAR is highest in July and June; it is lowest in February and January.
The most common amenities are Air Conditioning (100%), TV (98%), Kitchen (97%). The strongest positive revenue associations are Pool (+57%), Bbq (+34%), Hot Tub (+26%).
Average daily rate in Harlingen is $180, up 22% year-over-year. Rates peak in July and are lowest in November.
Guests in Harlingen book an average of 21 days in advance, down 7% from last year. Booking windows range from 16 days for 1-bedroom listings to 28 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 47% higher than weekday occupancy.