Harlingen, TX Airbnb revenue and occupancy data
What Airbnb listings in Harlingen earn, how often they're booked, and how that compares with the rest of Harlingen, TX.
Over the past 12 months, regularly available listings in Harlingen earned $19,053 on average, were booked for 51% of the nights they were open, and averaged $185 a night. The median gross yield, before expenses, is 13.6%.
Yearly revenue
$19,053
Occupancy
51%
Nightly rate
$185
Gross yield
13.6%
before expenses
Median of 90 listings
Active listings
131
My take on Harlingen
Harlingen's average trailing-year booking revenue of $19,053 was close to the wider market's $18,908, but bedroom size adds useful context.
Among qualifying groups, listings with four or more bedrooms averaged $39,909, compared with $35,831 for that size across the wider market. Local one-bedroom listings averaged $9,372. The area average is therefore a limited guide for any one home; use comparable listings with a similar bedroom count when estimating revenue.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Harlingen?
Regularly available Airbnb listings in Harlingen earned an average of $19,053 over the past 12 months. That is 1% more than the Harlingen, TX average of $18,908. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Harlingen?
Listings in Harlingen were booked for an average of 51% of the nights they were open for booking over the past 12 months. That is about the same as the Harlingen, TX average of 51%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Harlingen?
The average nightly rate in Harlingen was $185 over the past 12 months, including cleaning fees. That is 1% lower than the Harlingen, TX average of $186.
Is an Airbnb in Harlingen profitable?
For homes with a matched home value, the median room-revenue potential in Harlingen is $24,454 a year and the median gross yield is 13.6%. Gross yield is 0.4 points higher than the Harlingen, TX median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Harlingen by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Harlingen, TX figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 30 listings | $9,372 Harlingen, TX: $11,137 | Not enough data Harlingen, TX: 14.6% |
| 2 bedrooms 41 listings | $13,214 Harlingen, TX: $13,991 | 13.7% Harlingen, TX: 13.7% |
| 3 bedrooms 33 listings | $19,910 Harlingen, TX: $20,647 | 13.1% Harlingen, TX: 12.4% |
| 4+ bedrooms 25 listings | $39,909 Harlingen, TX: $35,831 | 19.0% Harlingen, TX: 12.4% |
How does Harlingen compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Harlingen This area 131 listings | $19,053 | 51% | $185 | 13.6% |
| Harlingen, TX market 1,466 listings | $18,908 | 51% | $186 | 13.2% |
| Weslaco 61 listings | $14,944 | 50% | $141 | 13.7% |
| Brownsville 378 listings | $18,138 | 56% | $167 | 14.6% |
| McAllen & Pharr 395 listings | $15,905 | 49% | $155 | 13.0% |
| Laguna Vista & Port Isabel 88 listings | $27,703 | 43% | $334 | 10.6% |
Where is Harlingen?
The Harlingen, TX market includes 9 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (131 in Harlingen). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Harlingen, TX market page?
The market page summarizes all of Harlingen, TX from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Harlingen
With BNBCalc Markets, compare Harlingen by bedroom count and performance level, see home prices, and browse its listings on the map.