Great Falls City, MT Airbnb revenue and occupancy data
What Airbnb listings in Great Falls City earn, how often they're booked, and how that compares with the rest of Great Falls, MT.
Over the past 12 months, regularly available listings in Great Falls City earned $22,527 on average, were booked for 51% of the nights they were open, and averaged $214 a night. The median gross yield, before expenses, is 10.9%.
Yearly revenue
$22,527
Occupancy
51%
Nightly rate
$214
Gross yield
10.9%
before expenses
Median of 117 listings
Active listings
131
My take on Great Falls City
In Great Falls City, one-bedroom rentals earned less than rentals with four or more bedrooms but had a higher potential gross yield. Average trailing-year booking revenue was $15,075 for the one-bedroom group, compared with $31,467 for the larger group.
Median potential gross yield was 12.5% for the one-bedroom group and 10.9% for the larger group. These yields reflect annual room-revenue potential relative to home value, before expenses, financing and taxes. Compare purchase prices as well as booking revenue when choosing between these bedroom sizes.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Great Falls City?
Regularly available Airbnb listings in Great Falls City earned an average of $22,527 over the past 12 months. That is 6% more than the Great Falls, MT average of $21,176. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Great Falls City?
Listings in Great Falls City were booked for an average of 51% of the nights they were open for booking over the past 12 months. That is 2 points higher than the Great Falls, MT average of 49%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Great Falls City?
The average nightly rate in Great Falls City was $214 over the past 12 months, including cleaning fees. That is 3% lower than the Great Falls, MT average of $220.
Is an Airbnb in Great Falls City profitable?
For homes with a matched home value, the median room-revenue potential in Great Falls City is $29,340 a year and the median gross yield is 10.9%. Gross yield is 0.6 points higher than the Great Falls, MT median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Great Falls City by bedroom count?
One-bedroom homes have the highest gross yield in Great Falls City, at 12.5%. The table shows average yearly revenue and median gross yield for each home size, with the Great Falls, MT figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 33 listings | $15,075 Great Falls, MT: $15,490 | 12.5% Great Falls, MT: 12.7% |
| 2 bedrooms 27 listings | $17,212 Great Falls, MT: $18,040 | 9.3% Great Falls, MT: 9.2% |
| 3 bedrooms 26 listings | $24,538 Great Falls, MT: $22,428 | 10.0% Great Falls, MT: 9.4% |
| 4+ bedrooms 41 listings | $31,467 Great Falls, MT: $30,565 | 10.9% Great Falls, MT: 10.7% |
How does Great Falls City compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Great Falls City This area 131 listings | $22,527 | 51% | $214 | 10.9% |
| Great Falls, MT market 233 listings | $21,176 | 49% | $220 | 10.3% |
| Choteau Country 26 listings | $15,290 | 47% | $184 | 7.3% |
Where is Great Falls City?
The Great Falls, MT market includes 11 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (131 in Great Falls City). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 2, 2026 and refresh monthly.
Why are these figures different from the Great Falls, MT market page?
The market page summarizes all of Great Falls, MT from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Great Falls City
With BNBCalc Markets, compare Great Falls City by bedroom count and performance level, see home prices, and browse its listings on the map.