Great Falls, MT
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Annual revenue (actual)
$31k
12 mo avg
↑9%
from prior 12 mo
Occupancy rate
42%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
$183
12 mo avg
↑18%
from prior 12 mo
Gross yield
8.9%
Current potential
↓0.3 pts
vs prior-year prices
Lead time
33 days
12 mo avg
↑1 days
from prior 12 mo
Revpar
$62
12 mo avg
↑3%
from prior 12 mo
Methodology note: Figures reflect Great Falls market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +18% $5,585/yr |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (6.2 nights)
3 bedrooms (5.8 nights)
4+ bedrooms (5.6 nights)
2 bedrooms (4.9 nights)
Studio (4.6 nights)
Cleaning fee by bedroom
4+ bedrooms ($169)
3 bedrooms ($108)
2 bedrooms ($79)
1 bedroom ($64)
Studio ($25)
Professional host share
Independent hosts (52%)
Professionally managed (48%)
Housing market signals
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Are home values in Great Falls going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Great Falls market averaged 332 active Airbnb and VRBO listings, up 1% from a year earlier and up 105% over two years.
An average Great Falls listing earns $25K/year. High-performing listings earn $46K, while low-performing listings earn $10K.
Median Great Falls home prices by size are 1-bedroom $186K, 2-bedroom $241K, 3-bedroom $328K, and 4+ bedroom $342K.
Average occupancy in Great Falls is 34%, producing RevPAR of $52 per available night.
Rules vary across Great Falls. Great Falls: Lenient. No specific STR regulations or permit requirements. Operates under general business licensing and zoning rules. Minimal enforcement. Helena: Lenient. Business license required, zoning compliance needed. No STR-specific rules or caps. Light enforcement, mostly complaint-driven. Glacier National Park: Strict. STRs prohibited within park boundaries. Gateway communities (West Glacier, etc.) have varying local rules. Park Service actively enforces prohibition inside park limits. Verify requirements for the property's jurisdiction.
The Great Falls Airbnb and VRBO market appears broadly balanced. Supply has grown 1% year-over-year, while RevPAR has increased 0%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in February and January.
The most common amenities are Parking (99%), Internet (99%), Heating (97%). The strongest positive revenue associations are Hot Tub (+115%), Washing Machine (+45%), Heating (+37%).
Average daily rate in Great Falls is $189, up 13% year-over-year. Rates peak in August and are lowest in February.
Guests in Great Falls book an average of 33 days in advance, down 4% from last year. Booking windows range from 29 days for 1-bedroom listings to 40 days for 3-bedroom listings.
Booking demand is highest on Friday and lowest on Monday. Nightly rates peak on Friday and are lowest on Sunday. Weekend occupancy is 32% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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