Great Falls, MT
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Overview
Annual Rev
$31.7k
12 mo avg
↑7%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
$180
12 mo avg
↑20%
from prior 12 mo
Lead time
32 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
$60
12 mo avg
↓6%
from prior 12 mo
Methodology note: Figures reflect Great Falls market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +26% $8,236/yr |
| EV Charger | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.9 nights)
2 bedrooms (5.6 nights)
3 bedrooms (5.4 nights)
4+ bedrooms (5.0 nights)
Cleaning fee by bedroom
4+ bedrooms ($163)
3 bedrooms ($104)
2 bedrooms ($74)
1 bedroom ($64)
Professional host share
Professionally managed (60%)
Independent hosts (40%)
Housing market signals
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Over the 12 months ending August 2026, the Great Falls market averaged 328 active Airbnb and VRBO listings, down 1% from a year earlier and up 103% over two years.
An average Great Falls listing earns $26K/year. High-performing listings earn $47K, while low-performing listings earn $11K.
Median Great Falls home prices by size are 1-bedroom $184K, 2-bedroom $242K, 3-bedroom $327K, and 4+ bedroom $344K.
Average gross yield is 8%, reaching 14% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Great Falls is 34%, producing RevPAR of $50 per available night.
4+ bedroom listings have the highest average gross yield at 13%. They average $48K/year in revenue against a $344K median purchase price.
Rules vary across Great Falls. Great Falls: Lenient. No specific STR regulations or permit requirements. Operates under general business licensing and zoning rules. Minimal enforcement. Helena: Lenient. Business license required, zoning compliance needed. No STR-specific regulations or caps. Light enforcement, primarily complaint-driven. Glacier National Park: Strict. No STRs permitted within park boundaries. NPS actively enforces. Nearby gateway communities (Whitefish, Columbia Falls) have varying local STR rules with moderate enforcement. Verify requirements for the property's jurisdiction.
The Great Falls Airbnb and VRBO market appears broadly balanced. Supply has declined 1% year-over-year, while RevPAR has decreased 7%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in February and January.
The most common amenities are Parking (99%), Internet (99%), Heating (97%). The strongest positive revenue associations are Hot Tub (+108%), Washing Machine (+45%), Air Conditioning (+31%).
Average daily rate in Great Falls is $188, up 14% year-over-year. Rates peak in August and are lowest in February.
Guests in Great Falls book an average of 33 days in advance, down 7% from last year. Booking windows range from 29 days for 1-bedroom listings to 39 days for 3-bedroom listings.
Booking demand is highest on Friday and lowest on Monday. Nightly rates peak on Friday and are lowest on Sunday. Weekend occupancy is 31% higher than weekday occupancy.