Question 1

How many Airbnb and VRBO listings are in Great Falls?

Accepted Answer

Over the 12 months ending September 2026, the Great Falls market averaged 332 active Airbnb and VRBO listings, up 1% from a year earlier and up 105% over two years.

Question 2

How much do Airbnbs and VRBOs make in Great Falls?

Accepted Answer

An average Great Falls listing earns $25K/year. High-performing listings earn $46K, while low-performing listings earn $10K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in Great Falls?

Accepted Answer

Median Great Falls home prices by size are 1-bedroom $186K, 2-bedroom $241K, 3-bedroom $328K, and 4+ bedroom $342K.

Question 4

What is the occupancy rate for Airbnb and VRBO in Great Falls?

Accepted Answer

Average occupancy in Great Falls is 34%, producing RevPAR of $52 per available night.

Question 5

Are short-term rentals legal in Great Falls?

Accepted Answer

Rules vary across Great Falls. Great Falls: Lenient. No specific STR regulations or permit requirements. Operates under general business licensing and zoning rules. Minimal enforcement.
Helena: Lenient. Business license required, zoning compliance needed. No STR-specific rules or caps. Light enforcement, mostly complaint-driven.
Glacier National Park: Strict. STRs prohibited within park boundaries. Gateway communities (West Glacier, etc.) have varying local rules. Park Service actively enforces prohibition inside park limits. Verify requirements for the property's jurisdiction.

Question 6

Is the Great Falls Airbnb and VRBO market oversaturated?

Accepted Answer

The Great Falls Airbnb and VRBO market appears broadly balanced. Supply has grown 1% year-over-year, while RevPAR has increased 0%, showing no clear supply-demand imbalance.

Question 7

When is peak season for Airbnbs and VRBOs in Great Falls?

Accepted Answer

RevPAR is highest in July and August; it is lowest in February and January.

Question 8

Which Airbnb and VRBO amenities matter most in Great Falls?

Accepted Answer

The most common amenities are Parking (99%), Internet (99%), Heating (97%). The strongest positive revenue associations are Hot Tub (+115%), Washing Machine (+45%), Heating (+37%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in Great Falls?

Accepted Answer

Average daily rate in Great Falls is $189, up 13% year-over-year. Rates peak in August and are lowest in February.

Question 10

How far in advance do guests book Airbnb and VRBO stays in Great Falls?

Accepted Answer

Guests in Great Falls book an average of 33 days in advance, down 4% from last year. Booking windows range from 29 days for 1-bedroom listings to 40 days for 3-bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in Great Falls?

Accepted Answer

Booking demand is highest on Friday and lowest on Monday. Nightly rates peak on Friday and are lowest on Sunday. Weekend occupancy is 32% higher than weekday occupancy.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.Great Falls City	$29.3K 117 listings	10.9% 117 listings
2.Choteau Country	$18.9K 21 listings	7.3% 21 listings