Maury & Western Countryside, Franklin Airbnb revenue and occupancy data
What Airbnb listings in Maury & Western Countryside earn, how often they're booked, and how that compares with the rest of Franklin, TN.
Over the past 12 months, regularly available listings in Maury & Western Countryside earned $28,929 on average, were booked for 50% of the nights they were open, and averaged $291 a night. The median gross yield, before expenses, is 11.5%.
Yearly revenue
$28,929
Occupancy
50%
Nightly rate
$291
Gross yield
11.5%
before expenses
Median of 26 listings
Active listings
49
My take on Maury & Western Countryside
Maury & Western Countryside's median potential gross yield is 11.5%, above 8.5% for the wider Franklin, TN market. That advantage accompanies lower median annual room-revenue potential: $38,069 versus $44,447. The investment case therefore needs to rest on revenue potential relative to the asking price, rather than on matching the market's income figure. Gross yield is before expenses, financing and taxes; a listing priced too high can lose the appeal suggested by the area figures.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Maury & Western Countryside?
Regularly available Airbnb listings in Maury & Western Countryside earned an average of $28,929 over the past 12 months. That is 18% less than the Franklin, TN average of $35,243. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Maury & Western Countryside?
Listings in Maury & Western Countryside were booked for an average of 50% of the nights they were open for booking over the past 12 months. That is 4 points lower than the Franklin, TN average of 54%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Maury & Western Countryside?
The average nightly rate in Maury & Western Countryside was $291 over the past 12 months, including cleaning fees. That is 7% lower than the Franklin, TN average of $314.
Is an Airbnb in Maury & Western Countryside profitable?
For homes with a matched home value, the median room-revenue potential in Maury & Western Countryside is $38,069 a year and the median gross yield is 11.5%. Gross yield is 3.0 points higher than the Franklin, TN median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Maury & Western Countryside by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Franklin, TN figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 7 listings | $19,434 Franklin, TN: $22,644 | Not enough data Franklin, TN: 10.3% |
| 2 bedrooms 12 listings | $33,278 Franklin, TN: $27,908 | 15.3% Franklin, TN: 9.7% |
| 3 bedrooms 21 listings | $27,990 Franklin, TN: $36,019 | 11.0% Franklin, TN: 8.2% |
| 4+ bedrooms 9 listings | $32,709 Franklin, TN: $57,631 | Not enough data Franklin, TN: 6.8% |
How does Maury & Western Countryside compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Maury & Western Countryside This area 49 listings | $28,929 | 50% | $291 | 11.5% |
| Franklin, TN market 761 listings | $35,243 | 54% | $314 | 8.5% |
| Columbia City 72 listings | $23,960 | 54% | $215 | 9.9% |
| Spring Hill & Thompson’s Station 105 listings | $35,253 | 55% | $304 | 9.8% |
| Franklin Countryside 169 listings | $40,329 | 51% | $373 | 7.8% |
| Franklin City 211 listings | $39,535 | 57% | $338 | 8.0% |
Where is Maury & Western Countryside?
The Franklin, TN market includes 12 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Maury and Western Countryside together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (49 in Maury & Western Countryside). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Franklin, TN market page?
The market page summarizes all of Franklin, TN from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Maury & Western Countryside
With BNBCalc Markets, compare Maury & Western Countryside by bedroom count and performance level, see home prices, and browse its listings on the map.