Escondido & San Marcos, Fallbrook Airbnb revenue and occupancy data

What Airbnb listings in Escondido & San Marcos earn, how often they're booked, and how that compares with the rest of Fallbrook, CA.

Parker Place

Editorial direction

Parker Place

Co-founder & CTO, BNBCalc

Over the past 12 months, regularly available listings in Escondido & San Marcos earned $67,722 on average, were booked for 56% of the nights they were open, and averaged $603 a night. The median gross yield, before expenses, is 8.4%.

Yearly revenue

$67,722

Occupancy

56%

Nightly rate

$603

Gross yield

8.4%

before expenses

Median of 179 listings

Active listings

255

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My take on Escondido & San Marcos

In Escondido & San Marcos, the area revenue average is too broad to use unchanged for a one-bedroom purchase. Average trailing-year booking revenue is $67,722 area-wide, compared with $22,269 for one-bedroom rentals and $114,367 for rentals with four or more bedrooms. Those qualifying bedroom groups support very different revenue budgets. A one-bedroom property needs one-bedroom comparables, not the earnings of larger homes. Purchase price and operating costs then determine whether that property's revenue is enough.

Commentary uses groups of at least 20 listings. Tables may include smaller groups.

How much do Airbnb hosts make in Escondido & San Marcos?

Regularly available Airbnb listings in Escondido & San Marcos earned an average of $67,722 over the past 12 months. That is 25% more than the Fallbrook, CA average of $54,063. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.

What is the Airbnb occupancy rate in Escondido & San Marcos?

Listings in Escondido & San Marcos were booked for an average of 56% of the nights they were open for booking over the past 12 months. That is 3 points higher than the Fallbrook, CA average of 53%. Nights a host blocked off don't count.

How much does an Airbnb cost per night in Escondido & San Marcos?

The average nightly rate in Escondido & San Marcos was $603 over the past 12 months, including cleaning fees. That is 20% higher than the Fallbrook, CA average of $502.

Is an Airbnb in Escondido & San Marcos profitable?

For homes with a matched home value, the median room-revenue potential in Escondido & San Marcos is $67,570 a year and the median gross yield is 8.4%. Gross yield is 0.8 points higher than the Fallbrook, CA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.

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How much do Airbnb hosts make in Escondido & San Marcos by bedroom count?

Homes with four or more bedrooms have the highest gross yield in Escondido & San Marcos, at 9.8%. The table shows average yearly revenue and median gross yield for each home size, with the Fallbrook, CA figure for the same size under each one.

Average yearly revenue and median gross yield by bedroom count in Escondido & San Marcos, with Fallbrook, CA figures
BedroomsYearly revenueGross yield
Studio

11 listings

$22,596

Fallbrook, CA: $25,492

–
1 bedroom

61 listings

$22,269

Fallbrook, CA: $23,767

7.0%

Fallbrook, CA: 6.1%

2 bedrooms

35 listings

$32,874

Fallbrook, CA: $31,436

7.5%

Fallbrook, CA: 7.3%

3 bedrooms

37 listings

$49,100

Fallbrook, CA: $47,945

7.1%

Fallbrook, CA: 7.8%

4+ bedrooms

111 listings

$114,367

Fallbrook, CA: $101,434

9.8%

Fallbrook, CA: 9.0%

How does Escondido & San Marcos compare with nearby areas?

Every row uses the same method and data date. Nearby areas link to their own pages.

Average yearly revenue, occupancy and nightly rate, and median gross yield, in Escondido & San Marcos, the Fallbrook, CA market and nearby areas
AreaYearly revenueOccupancyNightly rateGross yield
Escondido & San Marcos

This area

255 listings

$67,72256%$6038.4%
Fallbrook, CA market

1,053 listings

$54,06353%$5027.6%
Vista & Oceanside

251 listings

$49,54556%$4196.9%
Valley Center

41 listings

$63,31752%$6177.2%
Poway

39 listings

$72,23157%$6116.7%
Fallbrook

172 listings

$50,73151%$5226.9%

Where is Escondido & San Marcos?

The Fallbrook, CA market includes 10 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Escondido and San Marcos together.

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About these figures

How is yearly revenue measured?

It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.

How is occupancy measured?

For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.

How is the nightly rate measured?

It is the average price per booked night over the past 12 months, including cleaning fees.

What is room-revenue potential?

It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.

What is gross yield?

For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.

Which listings are included?

Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (255 in Escondido & San Marcos). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.

How current is this data?

Figures are current as of November 3, 2026 and refresh monthly.

Why are these figures different from the Fallbrook, CA market page?

The market page summarizes all of Fallbrook, CA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.

What can't these figures tell me?

They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.

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Go deeper on Escondido & San Marcos

With BNBCalc Markets, compare Escondido & San Marcos by bedroom count and performance level, see home prices, and browse its listings on the map.

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