What Airbnb listings in Park Falls, Phillips and Western Northwoods earn, how often they're booked, and how that compares with the rest of Eagle River, WI.

Over the past 12 months, regularly available listings in Park Falls, Phillips and Western Northwoods earned $17,683 on average, were booked for 47% of the nights they were open, and averaged $222 a night. The median gross yield, before expenses, is 10.2%.
Yearly revenue
$17,683
Occupancy
47%
Nightly rate
$222
Gross yield
10.2%
before expenses
Median of 37 listings
Active listings
81
Park Falls, Phillips and Western Northwoods has less annual booking revenue to cover costs than the wider Eagle River, WI market: $17,683 versus $28,048 on average over the trailing year. Its median potential gross yield is slightly higher, at 10.2% compared with 9.8%.
That yield is based on revenue potential and is before expenses, financing and taxes; it is not a measure of cash left over. The small yield edge does not erase the lower booking revenue. For a purchase in this area, test fixed costs against property-specific revenue before relying on the gross-yield percentage.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
Regularly available Airbnb listings in Park Falls, Phillips and Western Northwoods earned an average of $17,683 over the past 12 months. That is 37% less than the Eagle River, WI average of $28,048. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
Listings in Park Falls, Phillips and Western Northwoods were booked for an average of 47% of the nights they were open for booking over the past 12 months. That is 1 points lower than the Eagle River, WI average of 48%. Nights a host blocked off don't count.
The average nightly rate in Park Falls, Phillips and Western Northwoods was $222 over the past 12 months, including cleaning fees. That is 46% lower than the Eagle River, WI average of $410.
For homes with a matched home value, the median room-revenue potential in Park Falls, Phillips and Western Northwoods is $24,423 a year and the median gross yield is 10.2%. Gross yield is 0.4 points higher than the Eagle River, WI median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityThe table shows average yearly revenue and median gross yield for each home size, with the Eagle River, WI figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 12 listings | $18,664 Eagle River, WI: $17,931 | Not enough data |
| 2 bedrooms 37 listings | $14,189 Eagle River, WI: $26,453 | 10.0% Eagle River, WI: 10.4% |
| 3 bedrooms 26 listings | $21,045 Eagle River, WI: $27,585 | 10.2% Eagle River, WI: 9.3% |
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Park Falls, Phillips and Western Northwoods This area 81 listings | $17,683 | 47% | $222 | 10.2% |
| Eagle River, WI market 928 listings | $28,048 | 48% | $410 | 9.8% |
| Tomahawk and Southern Northwoods 87 listings | $27,382 | 48% | $329 | 10.4% |
| Minocqua, Woodruff and Lakeland Country 128 listings | $31,214 | 49% | $500 | 9.4% |
| St. Germain and Sugar Camp 96 listings | $37,371 | 46% | $740 | 9.4% |
| Rhinelander and Central Oneida Country 70 listings | $18,778 | 49% | $250 | 11.0% |
The Eagle River, WI market includes 14 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Park Falls and Phillips and Western Northwoods together.
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It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
It is the average price per booked night over the past 12 months, including cleaning fees.
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (81 in Park Falls, Phillips and Western Northwoods). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
Figures are current as of November 2, 2026 and refresh monthly.
The market page summarizes all of Eagle River, WI from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
With BNBCalc Markets, compare Park Falls, Phillips and Western Northwoods by bedroom count and performance level, see home prices, and browse its listings on the map.