Eagle River

As of May 2026, Eagle River, Minocqua, Rhinelander, Wisconsin Dells have 2,288 active Airbnb and VRBO listings. This represents a 3% increase from the previous year.

The average Airbnb or VRBO in Eagle River generates $23K per year. High-performing properties earn $52K/year, while low-performing properties earn $12K/year. The substantial spread between tiers suggests that revenue potential is heavily concentrated in specific listings, highlighting a bifurcated market where top performers capture disproportionate demand despite a 25% occupancy floor.

Average home prices in Eagle River vary by property size: 1-bedroom properties cost approximately $0, 2-bedroom homes average $296K, 3-bedroom properties are around $367K, and 4+ bedroom homes average $449K. These prices reflect median home values across the Eagle River, Minocqua, Rhinelander, Wisconsin Dells area.

Airbnb and VRBO can be profitable in Eagle River, with an average gross yield of 9% across all properties. High-performing properties achieve yields up to 19%, which is considered top for short-term rental investment. This yield variance reflects significant operational differences, indicating that market entry requires navigating a landscape where only a subset of assets captures premium returns.

The average occupancy rate for Airbnbs and VRBOs in Eagle River is 25%. This occupancy level, combined with an average nightly rate of $279, results in a RevPAR (revenue per available room) of $46 per day.

4+ bedroom properties demonstrate the strongest performance in Eagle River, with an average gross yield of 7% and annual revenue of $32K. These properties balance purchase price ($449K), operating costs, and rental demand most effectively in the Eagle River market.

Short-term rental regulations vary by jurisdiction in the Eagle River area. Eagle River: Lenient. No specific STR regulations, follows general lodging rules. Minimal enforcement. Minocqua: Lenient. Business tax certificate and room tax registration required. Light enforcement, mostly tax-focused. Rhinelander: Lenient. Room tax registration required, no special STR permits. Minimal enforcement beyond tax collection. Wisconsin Dells: Moderate. Room tax permit, health/safety inspections, zoning compliance required. Moderate enforcement focused on tax compliance. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Eagle River Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 3% year-over-year, while RevPAR has decreased 36%. This indicates balanced supply-demand dynamics. The contraction in revenue relative to stable supply points toward a softening of pricing power as the market adjusts to the current inventory level.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 59% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-April) when gaining traction is harder.

The most common amenities in Eagle River listings include: Kitchen (91%), Tv (75%), Air Conditioning (73%), Washing Machine (57%), Heating (51%). Amenities that boost revenue the most include Internet, Hot Tub, Air Conditioning, with Internet properties earning approximately 35% more ($63K/year vs $46K/year).

Monthly estimated revenue per listing in Eagle River over the last 12 months: May: $1K, June: $2K, July: $3K, August: $3K, September: $1K, October: $1K, November: $730, December: $941, January: $1K, February: $1K, March: $532, April: $425. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Eagle River is $279, up 9% year-over-year. By property size: 1-bedroom properties average $165/night, 2-bedroom properties average $202/night, 3-bedroom properties average $274/night, 4+ bedroom properties average $481/night. Rates peak in August and are lowest in April.

Guests in Eagle River book an average of 40 days in advance, down 19% from last year. By property size: 1-bedroom: 34 days, 2-bedroom: 36 days, 3-bedroom: 39 days, 4+ bedroom: 49 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Eagle River Airbnb and VRBO market has seen the following changes: supply grew 3%, revenue per listing decreased 36%, occupancy fell 11%, average nightly rates increased 9%, and lead time decreased 19%. These indicators suggest a tightening environment where travelers are booking closer to departure, putting downward pressure on overall utilization despite attempts to maintain higher nightly rates.

In Eagle River, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 59% higher occupancy than weekdays.