Eagle River, WI
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Overview
Annual Rev
$31.3k
12 mo avg
↑1%
from prior 12 mo
Occupancy rate
20%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
$285
12 mo avg
↑18%
from prior 12 mo
Lead time
43 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
$63
12 mo avg
↓8%
from prior 12 mo
Methodology note: Figures reflect Eagle River market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +41% $12,822/yr |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (6.4 nights)
4+ bedrooms (6.3 nights)
1 bedroom (6.1 nights)
2 bedrooms (5.8 nights)
Cleaning fee by bedroom
4+ bedrooms ($261)
3 bedrooms ($160)
2 bedrooms ($114)
1 bedroom ($69)
Professional host share
Professionally managed (60%)
Independent hosts (40%)
Housing market signals
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Over the 12 months ending August 2026, the Eagle River market averaged 2,450 active Airbnb and VRBO listings, up 15% from a year earlier and up 62% over two years.
An average Eagle River listing earns $26K/year. High-performing listings earn $58K, while low-performing listings earn $14K.
Median Eagle River home prices by size are 2-bedroom $306K, 3-bedroom $380K, and 4+ bedroom $471K.
Average gross yield is 9%, reaching 20% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Eagle River is 23%, producing RevPAR of $57 per available night.
4+ bedroom listings have the highest average gross yield at 8%. They average $37K/year in revenue against a $471K median purchase price.
Rules vary across Eagle River. Eagle River: Lenient. No specific STR regulations, follow general business licensing. Minimal enforcement. Minocqua: Lenient. Room tax registration required, basic zoning compliance. Light enforcement, many operate informally. Rhinelander: Lenient. Room tax collection required, no special permits. Minimal enforcement activity. Wisconsin Dells: Moderate. Business license and room tax required, zoning rules apply. Moderate enforcement in tourist areas. Verify requirements for the property's jurisdiction.
The Eagle River Airbnb and VRBO market appears broadly balanced. Supply has grown 15% year-over-year, while RevPAR has increased 7%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in April and March.
The most common amenities are TV (95%), Kitchen (94%), Parking (91%). The strongest positive revenue associations are Internet (+51%), TV (+41%), Parking (+35%).
Average daily rate in Eagle River is $294, up 14% year-over-year. Rates peak in July and are lowest in April.
Guests in Eagle River book an average of 44 days in advance, up 3% from last year. Booking windows range from 35 days for 1-bedroom listings to 55 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 55% higher than weekday occupancy.