Eagle River, WI
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Annual revenue (actual)
$31.2k
12 mo avg
↑5%
from prior 12 mo
Occupancy rate
28%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
$290
12 mo avg
↑19%
from prior 12 mo
Gross yield
8.5%
Current potential
↓0.5 pts
vs prior-year prices
Lead time
46 days
12 mo avg
↑4 days
from prior 12 mo
Revpar
$70
12 mo avg
↑21%
from prior 12 mo
Methodology note: Figures reflect Eagle River market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| Lakewood, Mountain and Southern Forest Country | $34.4K 9 listings | 12.4% 9 listings |
| Tomahawk and Southern Northwoods | $31.3K 37 listings | 10.8% 37 listings |
| Rhinelander and Central Oneida Country | $28.5K 44 listings | 10.7% 44 listings |
| Minocqua, Woodruff and Lakeland Country | $40.3K 62 listings | 10.2% 62 listings |
| Eagle River and Chain O’Lakes Country | $33.8K 40 listings | 9.7% 40 listings |
Data as of 2026-10-06
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +37% $11,540/yr |
| Sauna | 🔒 +2•% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Parking | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (6.0 nights)
4+ bedrooms (6.0 nights)
2 bedrooms (5.7 nights)
3 bedrooms (5.6 nights)
Studio (5.3 nights)
Cleaning fee by bedroom
4+ bedrooms ($266)
3 bedrooms ($154)
2 bedrooms ($112)
Studio ($80)
1 bedroom ($68)
Professional host share
Independent hosts (55%)
Professionally managed (45%)
Housing market signals
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Are home values in Eagle River going up or down?
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Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Eagle River market averaged 2,474 active Airbnb and VRBO listings, up 15% from a year earlier and up 63% over two years.
An average Eagle River listing earns $26K/year. High-performing listings earn $58K, while low-performing listings earn $13K.
Median Eagle River home prices by size are 2-bedroom $302K, 3-bedroom $377K, and 4+ bedroom $465K.
Average occupancy in Eagle River is 24%, producing RevPAR of $60 per available night.
Rules vary across Eagle River. Eagle River: Lenient. No specific STR regulations or permit requirements. Follows general zoning and tax rules. Minimal enforcement. Minocqua: Lenient. No STR-specific permits required. Standard business tax and state tourism tax compliance. Light enforcement. Rhinelander: Lenient. No dedicated STR ordinance. Requires room tax collection. Minimal active enforcement of rentals. Wisconsin Dells: Moderate. Room tax registration mandatory, zoning compliance required. Moderate enforcement in tourist-heavy areas with tax audits. Verify requirements for the property's jurisdiction.
The Eagle River Airbnb and VRBO market appears broadly balanced. Supply has grown 15% year-over-year, while RevPAR has increased 22%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in April and March.
The most common amenities are TV (96%), Internet (95%), Kitchen (94%). The strongest positive revenue associations are Internet (+57%), TV (+45%), Parking (+30%).
Average daily rate in Eagle River is $297, up 15% year-over-year. Rates peak in July and are lowest in April.
Guests in Eagle River book an average of 45 days in advance, up 10% from last year. Booking windows range from 35 days for 1-bedroom listings to 56 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 58% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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