Tomahawk and Southern Northwoods, Eagle River Airbnb revenue and occupancy data
What Airbnb listings in Tomahawk and Southern Northwoods earn, how often they're booked, and how that compares with the rest of Eagle River, WI.
Over the past 12 months, regularly available listings in Tomahawk and Southern Northwoods earned $27,382 on average, were booked for 48% of the nights they were open, and averaged $329 a night. The median gross yield, before expenses, is 10.4%.
Yearly revenue
$27,382
Occupancy
48%
Nightly rate
$329
Gross yield
10.4%
before expenses
Median of 40 listings
Active listings
87
My take on Tomahawk and Southern Northwoods
Tomahawk and Southern Northwoods is close to the wider Eagle River, WI market on average trailing-year booking revenue: $27,382 versus $28,048. Occupancy is nearly identical, at 48% of available nights locally and 48% across the market. Neither measure points to a meaningful area-wide advantage. Paying a premium for an individual property would need support from its bedroom-matched rental comparisons, rather than an assumption that the area generally earns more or books a larger share of available nights.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Tomahawk and Southern Northwoods?
Regularly available Airbnb listings in Tomahawk and Southern Northwoods earned an average of $27,382 over the past 12 months. That is 2% less than the Eagle River, WI average of $28,048. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Tomahawk and Southern Northwoods?
Listings in Tomahawk and Southern Northwoods were booked for an average of 48% of the nights they were open for booking over the past 12 months. That is about the same as the Eagle River, WI average of 48%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Tomahawk and Southern Northwoods?
The average nightly rate in Tomahawk and Southern Northwoods was $329 over the past 12 months, including cleaning fees. That is 20% lower than the Eagle River, WI average of $410.
Is an Airbnb in Tomahawk and Southern Northwoods profitable?
For homes with a matched home value, the median room-revenue potential in Tomahawk and Southern Northwoods is $31,087 a year and the median gross yield is 10.4%. Gross yield is 0.6 points higher than the Eagle River, WI median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Tomahawk and Southern Northwoods by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Eagle River, WI figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 10 listings | $13,391 Eagle River, WI: $17,931 | Not enough data |
| 2 bedrooms 32 listings | $20,386 Eagle River, WI: $26,453 | 10.5% Eagle River, WI: 10.4% |
| 3 bedrooms 30 listings | $25,574 Eagle River, WI: $27,585 | 10.4% Eagle River, WI: 9.3% |
| 4+ bedrooms 15 listings | $55,251 Eagle River, WI: $37,641 | Not enough data |
How does Tomahawk and Southern Northwoods compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Tomahawk and Southern Northwoods This area 87 listings | $27,382 | 48% | $329 | 10.4% |
| Eagle River, WI market 928 listings | $28,048 | 48% | $410 | 9.8% |
| Minocqua, Woodruff and Lakeland Country 128 listings | $31,214 | 49% | $500 | 9.4% |
| Park Falls, Phillips and Western Northwoods 81 listings | $17,683 | 47% | $222 | 10.2% |
| Rhinelander and Central Oneida Country 70 listings | $18,778 | 49% | $250 | 11.0% |
| St. Germain and Sugar Camp 96 listings | $37,371 | 46% | $740 | 9.4% |
Where is Tomahawk and Southern Northwoods?
The Eagle River, WI market includes 14 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (87 in Tomahawk and Southern Northwoods). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 2, 2026 and refresh monthly.
Why are these figures different from the Eagle River, WI market page?
The market page summarizes all of Eagle River, WI from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Tomahawk and Southern Northwoods
With BNBCalc Markets, compare Tomahawk and Southern Northwoods by bedroom count and performance level, see home prices, and browse its listings on the map.