What Airbnb listings in St. Germain and Sugar Camp earn, how often they're booked, and how that compares with the rest of Eagle River, WI.

Over the past 12 months, regularly available listings in St. Germain and Sugar Camp earned $37,371 on average, were booked for 46% of the nights they were open, and averaged $740 a night. The median gross yield, before expenses, is 9.4%.
Yearly revenue
$37,371
Occupancy
46%
Nightly rate
$740
Gross yield
9.4%
before expenses
Median of 37 listings
Active listings
96
St. Germain and Sugar Camp's overall revenue advantage over the wider market does not extend to three-bedroom listings. Two-bedroom listings average $51,895 in trailing-year booking revenue, versus $26,453 for the same bedroom group across Eagle River, WI. Three-bedroom listings average $23,452, below the market's $27,585 for that group.
Those comparisons make the area average a poor starting point for a three-bedroom revenue budget. Use the three-bedroom rental comparisons instead of assuming the area's overall revenue advantage applies to that purchase.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
Regularly available Airbnb listings in St. Germain and Sugar Camp earned an average of $37,371 over the past 12 months. That is 33% more than the Eagle River, WI average of $28,048. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
Listings in St. Germain and Sugar Camp were booked for an average of 46% of the nights they were open for booking over the past 12 months. That is 2 points lower than the Eagle River, WI average of 48%. Nights a host blocked off don't count.
The average nightly rate in St. Germain and Sugar Camp was $740 over the past 12 months, including cleaning fees. That is 80% higher than the Eagle River, WI average of $410.
For homes with a matched home value, the median room-revenue potential in St. Germain and Sugar Camp is $37,685 a year and the median gross yield is 9.4%. Gross yield is 0.4 points lower than the Eagle River, WI median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityThe table shows average yearly revenue and median gross yield for each home size, with the Eagle River, WI figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 2 bedrooms 29 listings | $51,895 Eagle River, WI: $26,453 | 12.4% Eagle River, WI: 10.4% |
| 3 bedrooms 30 listings | $23,452 Eagle River, WI: $27,585 | 9.0% Eagle River, WI: 9.3% |
| 4+ bedrooms 34 listings | $39,395 Eagle River, WI: $37,641 | Not enough data |
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| St. Germain and Sugar Camp This area 96 listings | $37,371 | 46% | $740 | 9.4% |
| Eagle River, WI market 928 listings | $28,048 | 48% | $410 | 9.8% |
| Eagle River and Chain O’Lakes Country 104 listings | $30,543 | 48% | $416 | 9.7% |
| Rhinelander and Central Oneida Country 70 listings | $18,778 | 49% | $250 | 11.0% |
| Minocqua, Woodruff and Lakeland Country 128 listings | $31,214 | 49% | $500 | 9.4% |
| Tomahawk and Southern Northwoods 87 listings | $27,382 | 48% | $329 | 10.4% |
The Eagle River, WI market includes 14 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
It is the average price per booked night over the past 12 months, including cleaning fees.
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (96 in St. Germain and Sugar Camp). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
Figures are current as of November 2, 2026 and refresh monthly.
The market page summarizes all of Eagle River, WI from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
With BNBCalc Markets, compare St. Germain and Sugar Camp by bedroom count and performance level, see home prices, and browse its listings on the map.