Jefferson City & Cole County, Columbia Airbnb revenue and occupancy data
What Airbnb listings in Jefferson City & Cole County earn, how often they're booked, and how that compares with the rest of Columbia, MO.
Over the past 12 months, regularly available listings in Jefferson City & Cole County earned $20,518 on average, were booked for 54% of the nights they were open, and averaged $202 a night. The median gross yield, before expenses, is 12.3%.
Yearly revenue
$20,518
Occupancy
54%
Nightly rate
$202
Gross yield
12.3%
before expenses
Median of 52 listings
Active listings
70
My take on Jefferson City & Cole County
Jefferson City & Cole County books 54% of available nights, above the wider Columbia, MO market, but averages $20,518 in trailing-year booking revenue versus $23,839 marketwide. Its $202 average nightly rate is also below the market benchmark.
A fuller calendar is not the same as a stronger income stream. If a deal needs marketwide revenue to work, that assumption needs support from close property comparables; above-market occupancy by itself is not enough to justify the higher revenue estimate.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Jefferson City & Cole County?
Regularly available Airbnb listings in Jefferson City & Cole County earned an average of $20,518 over the past 12 months. That is 14% less than the Columbia, MO average of $23,839. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Jefferson City & Cole County?
Listings in Jefferson City & Cole County were booked for an average of 54% of the nights they were open for booking over the past 12 months. That is 3 points higher than the Columbia, MO average of 51%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Jefferson City & Cole County?
The average nightly rate in Jefferson City & Cole County was $202 over the past 12 months, including cleaning fees. That is 20% lower than the Columbia, MO average of $252.
Is an Airbnb in Jefferson City & Cole County profitable?
For homes with a matched home value, the median room-revenue potential in Jefferson City & Cole County is $28,590 a year and the median gross yield is 12.3%. Gross yield is 0.8 points lower than the Columbia, MO median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Jefferson City & Cole County by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Columbia, MO figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 16 listings | $17,002 Columbia, MO: $17,721 | Not enough data Columbia, MO: 13.8% |
| 2 bedrooms 25 listings | $18,798 Columbia, MO: $18,897 | 15.4% Columbia, MO: 15.4% |
| 3 bedrooms 16 listings | $24,724 Columbia, MO: $26,616 | 10.9% Columbia, MO: 12.7% |
| 4+ bedrooms 13 listings | $22,975 Columbia, MO: $35,137 | 10.4% Columbia, MO: 11.0% |
How does Jefferson City & Cole County compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Jefferson City & Cole County This area 70 listings | $20,518 | 54% | $202 | 12.3% |
| Columbia, MO market 444 listings | $23,839 | 51% | $252 | 13.1% |
| Central Columbia 60 listings | $28,583 | 57% | $318 | 14.3% |
| Greater Columbia & Boone County 99 listings | $25,430 | 52% | $263 | 12.3% |
| Fulton & Eastern Counties 50 listings | $25,271 | 46% | $289 | 13.8% |
| Hermann & Gasconade County 58 listings | $28,278 | 52% | $304 | 18.6% |
Where is Jefferson City & Cole County?
The Columbia, MO market includes 6 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Jefferson City and Cole County together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (70 in Jefferson City & Cole County). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of October 30, 2026 and refresh monthly.
Why are these figures different from the Columbia, MO market page?
The market page summarizes all of Columbia, MO from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Jefferson City & Cole County
With BNBCalc Markets, compare Jefferson City & Cole County by bedroom count and performance level, see home prices, and browse its listings on the map.