Hermann & Gasconade County, Columbia Airbnb revenue and occupancy data
What Airbnb listings in Hermann & Gasconade County earn, how often they're booked, and how that compares with the rest of Columbia, MO.
Over the past 12 months, regularly available listings in Hermann & Gasconade County earned $28,278 on average, were booked for 52% of the nights they were open, and averaged $304 a night. The median gross yield, before expenses, is 18.6%.
Yearly revenue
$28,278
Occupancy
52%
Nightly rate
$304
Gross yield
18.6%
before expenses
Median of 23 listings
Active listings
58
My take on Hermann & Gasconade County
Hermann & Gasconade County has higher nightly rates than the wider Columbia, MO market, but nearly the same occupancy. Its average nightly rate is $304, versus $252 marketwide, alongside average trailing-year booking revenue of $28,278 versus $23,839.
For an investor, the question is whether a comparable property can support that pricing—not whether to assume a fuller calendar. Check rates and booking revenue for listings with the same bedroom count before using the area's averages in a property forecast.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Hermann & Gasconade County?
Regularly available Airbnb listings in Hermann & Gasconade County earned an average of $28,278 over the past 12 months. That is 19% more than the Columbia, MO average of $23,839. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Hermann & Gasconade County?
Listings in Hermann & Gasconade County were booked for an average of 52% of the nights they were open for booking over the past 12 months. That is 1 points higher than the Columbia, MO average of 51%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Hermann & Gasconade County?
The average nightly rate in Hermann & Gasconade County was $304 over the past 12 months, including cleaning fees. That is 21% higher than the Columbia, MO average of $252.
Is an Airbnb in Hermann & Gasconade County profitable?
For homes with a matched home value, the median room-revenue potential in Hermann & Gasconade County is $48,757 a year and the median gross yield is 18.6%. Gross yield is 5.5 points higher than the Columbia, MO median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Hermann & Gasconade County by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Columbia, MO figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 24 listings | $20,832 Columbia, MO: $17,721 | Not enough data Columbia, MO: 13.8% |
| 2 bedrooms 13 listings | $26,506 Columbia, MO: $18,897 | 22.1% Columbia, MO: 15.4% |
| 3 bedrooms 14 listings | $31,897 Columbia, MO: $26,616 | 16.9% Columbia, MO: 12.7% |
| 4+ bedrooms 6 listings | $52,793 Columbia, MO: $35,137 | Not enough data Columbia, MO: 11.0% |
How does Hermann & Gasconade County compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Hermann & Gasconade County This area 58 listings | $28,278 | 52% | $304 | 18.6% |
| Columbia, MO market 444 listings | $23,839 | 51% | $252 | 13.1% |
| Fulton & Eastern Counties 50 listings | $25,271 | 46% | $289 | 13.8% |
| Jefferson City & Cole County 70 listings | $20,518 | 54% | $202 | 12.3% |
| Central Columbia 60 listings | $28,583 | 57% | $318 | 14.3% |
| Greater Columbia & Boone County 99 listings | $25,430 | 52% | $263 | 12.3% |
Where is Hermann & Gasconade County?
The Columbia, MO market includes 6 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Hermann and Gasconade County together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (58 in Hermann & Gasconade County). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of October 30, 2026 and refresh monthly.
Why are these figures different from the Columbia, MO market page?
The market page summarizes all of Columbia, MO from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Hermann & Gasconade County
With BNBCalc Markets, compare Hermann & Gasconade County by bedroom count and performance level, see home prices, and browse its listings on the map.