Russellville & Arkansas River Valley, Branson Airbnb revenue and occupancy data
What Airbnb listings in Russellville & Arkansas River Valley earn, how often they're booked, and how that compares with the rest of Branson, MO.
Over the past 12 months, regularly available listings in Russellville & Arkansas River Valley earned $19,558 on average, were booked for 48% of the nights they were open, and averaged $189 a night. The median gross yield, before expenses, is 12.0%.
Yearly revenue
$19,558
Occupancy
48%
Nightly rate
$189
Gross yield
12.0%
before expenses
Median of 46 listings
Active listings
159
My take on Russellville & Arkansas River Valley
Russellville & Arkansas River Valley books a slightly larger share of available nights than the wider Branson, MO market without matching its revenue. Occupancy averages 48% versus 46%, while average trailing-year booking revenue is $19,558 versus $31,677. The area's average nightly rate is lower as well. For underwriting, use comparable local rates and the property's expected available nights together. Occupancy alone cannot tell you how much revenue a property will generate over a year.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Russellville & Arkansas River Valley?
Regularly available Airbnb listings in Russellville & Arkansas River Valley earned an average of $19,558 over the past 12 months. That is 38% less than the Branson, MO average of $31,677. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Russellville & Arkansas River Valley?
Listings in Russellville & Arkansas River Valley were booked for an average of 48% of the nights they were open for booking over the past 12 months. That is 2 points higher than the Branson, MO average of 46%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Russellville & Arkansas River Valley?
The average nightly rate in Russellville & Arkansas River Valley was $189 over the past 12 months, including cleaning fees. That is 39% lower than the Branson, MO average of $309.
Is an Airbnb in Russellville & Arkansas River Valley profitable?
For homes with a matched home value, the median room-revenue potential in Russellville & Arkansas River Valley is $24,706 a year and the median gross yield is 12.0%. Gross yield is 1.1 points lower than the Branson, MO median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Russellville & Arkansas River Valley by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Branson, MO figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 42 listings | $15,351 Branson, MO: $20,138 | Not enough data Branson, MO: 16.7% |
| 2 bedrooms 43 listings | $18,609 Branson, MO: $23,161 | 27.0% Branson, MO: 12.0% |
| 3 bedrooms 53 listings | $20,861 Branson, MO: $30,000 | 11.3% Branson, MO: 12.5% |
| 4+ bedrooms 19 listings | $27,103 Branson, MO: $58,981 | 11.4% Branson, MO: 13.5% |
How does Russellville & Arkansas River Valley compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Russellville & Arkansas River Valley This area 159 listings | $19,558 | 48% | $189 | 12.0% |
| Branson, MO market 6,748 listings | $31,677 | 46% | $309 | 13.1% |
| Buffalo River & Harrison 484 listings | $27,299 | 47% | $250 | 13.7% |
| Eureka Springs & Surrounding Countryside 662 listings | $27,376 | 45% | $260 | 11.9% |
| Mountain View & Upper White River 119 listings | $22,141 | 46% | $222 | 11.8% |
| Mountain Home & Twin Lakes 352 listings | $26,889 | 45% | $274 | 12.7% |
Where is Russellville & Arkansas River Valley?
The Branson, MO market includes 12 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Russellville and Arkansas River Valley together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (159 in Russellville & Arkansas River Valley). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Branson, MO market page?
The market page summarizes all of Branson, MO from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Russellville & Arkansas River Valley
With BNBCalc Markets, compare Russellville & Arkansas River Valley by bedroom count and performance level, see home prices, and browse its listings on the map.