Branson, MO
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Overview
Annual Rev
$46.3k
12 mo avg
↑3%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
$246
12 mo avg
↑14%
from prior 12 mo
Lead time
37 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
$97
12 mo avg
↑1%
from prior 12 mo
Methodology note: Figures reflect Branson market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +21% $9,713/yr |
| EV Charger | 🔒 +2•% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (4.5 nights)
2 bedrooms (4.4 nights)
1 bedroom (4.2 nights)
4+ bedrooms (4.2 nights)
Cleaning fee by bedroom
4+ bedrooms ($275)
3 bedrooms ($129)
2 bedrooms ($96)
1 bedroom ($64)
Professional host share
Professionally managed (86%)
Independent hosts (14%)
Housing market signals
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Over the 12 months ending August 2026, the Branson market averaged 13,396 active Airbnb and VRBO listings, up 7% from a year earlier and up 45% over two years.
An average Branson listing earns $39K/year. High-performing listings earn $85K, while low-performing listings earn $16K.
Median Branson home prices by size are 1-bedroom $118K, 2-bedroom $181K, 3-bedroom $244K, and 4+ bedroom $322K.
Average gross yield is 16%, reaching 35% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Branson is 32%, producing RevPAR of $83 per available night.
4+ bedroom listings have the highest average gross yield at 23%. They average $82K/year in revenue against a $322K median purchase price.
Rules vary across Branson. Branson: Lenient. Business license required, no owner-occupancy rules, no density caps. Light enforcement, many operate informally. Springfield: Lenient. Business license and occupancy permit needed, no owner-occupancy requirements, no caps. Minimal enforcement, complaint-driven only. Eureka Springs: Moderate. Business license and health permit required, no owner-occupancy rules, no density limits. Moderate enforcement through complaints and inspections. Verify requirements for the property's jurisdiction.
The Branson Airbnb and VRBO market appears broadly balanced. Supply has grown 7% year-over-year, while RevPAR has increased 2%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in February and January.
The most common amenities are Air Conditioning (100%), Kitchen (98%), TV (97%). The strongest positive revenue associations are Washing Machine (+50%), Bbq (+47%), Hot Tub (+44%).
Average daily rate in Branson is $257, up 15% year-over-year. Rates peak in July and are lowest in February.
Guests in Branson book an average of 38 days in advance, down 3% from last year. Booking windows range from 30 days for 1-bedroom listings to 54 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 70% higher than weekday occupancy.