Branson, MO
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Annual revenue (actual)
$44.3k
12 mo avg
↑5%
from prior 12 mo
Occupancy rate
37%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
$249
12 mo avg
↑15%
from prior 12 mo
Gross yield
13.2%
Current potential
↑0.1 pts
vs prior-year prices
Lead time
39 days
12 mo avg
↑1 days
from prior 12 mo
Revpar
$99
12 mo avg
↑7%
from prior 12 mo
Methodology note: Figures reflect Branson market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| Hollister & Ridgedale | $54.9K 264 listings | 17.3% 264 listings |
| Buffalo River & Harrison | $31.2K 20 listings | 13.9% 20 listings |
| Joplin & Southwest Missouri | $22.9K 165 listings | 13.7% 165 listings |
| Branson & Highway 76 | $29.2K 2,002 listings | 13.4% 2,002 listings |
| Forsyth & Eastern Taney County | $26.7K 139 listings | 12.9% 139 listings |
Data as of 2026-10-06
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +21% $9,313/yr |
| EV Charger | 🔒 +2•% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (4.8 nights)
1 bedroom (4.3 nights)
2 bedrooms (4.1 nights)
3 bedrooms (4.0 nights)
4+ bedrooms (4.0 nights)
Cleaning fee by bedroom
4+ bedrooms ($274)
3 bedrooms ($129)
2 bedrooms ($95)
1 bedroom ($64)
Studio ($44)
Professional host share
Professionally managed (75%)
Independent hosts (25%)
Housing market signals
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Are home values in Branson going up or down?
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Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Branson market averaged 13,467 active Airbnb and VRBO listings, up 7% from a year earlier and up 45% over two years.
An average Branson listing earns $38K/year. High-performing listings earn $84K, while low-performing listings earn $15K.
Median Branson home prices by size are 1-bedroom $122K, 2-bedroom $178K, 3-bedroom $238K, and 4+ bedroom $450K.
Average occupancy in Branson is 32%, producing RevPAR of $85 per available night.
Rules vary across Branson. Branson: Lenient. Business license required, sales tax collection. Minimal enforcement, tourism-friendly approach. Springfield: Lenient. Business license and sales tax registration needed. Light enforcement, many operate informally. Eureka Springs: Moderate. Business license, lodging tax required, zoning restrictions in historic areas. Moderate enforcement with occasional complaints-based action. Verify requirements for the property's jurisdiction.
The Branson Airbnb and VRBO market appears broadly balanced. Supply has grown 7% year-over-year, while RevPAR has increased 8%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in February and January.
The most common amenities are Air Conditioning (100%), TV (98%), Internet (98%). The strongest positive revenue associations are Bbq (+51%), Washing Machine (+50%), Internet (+42%).
Average daily rate in Branson is $259, up 15% year-over-year. Rates peak in July and are lowest in February.
Guests in Branson book an average of 39 days in advance, up 2% from last year. Booking windows range from 31 days for 1-bedroom listings to 54 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 76% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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