Branson

As of May 2026, Branson, Springfield, Eureka Springs have 12,851 active Airbnb and VRBO listings. This represents a 0% decrease from the previous year.

The average Airbnb or VRBO in Branson generates $37K per year. High-performing properties earn $79K/year, while low-performing properties earn $17K/year. The significant spread between tiers highlights a polarized market where revenue is heavily concentrated in top-tier assets, suggesting that baseline performance is currently struggling to absorb the 15% revenue decline.

Average home prices in Branson vary by property size: 1-bedroom properties cost approximately $114K, 2-bedroom homes average $178K, 3-bedroom properties are around $236K, and 4+ bedroom homes average $315K. These prices reflect median home values across the Branson, Springfield, Eureka Springs area.

Airbnb and VRBO can be profitable in Branson, with an average gross yield of 16% across all properties. High-performing properties achieve yields up to 33%, which is considered top for short-term rental investment. This wide yield variance indicates that profitability is increasingly tied to specific asset positioning rather than broad market participation.

The average occupancy rate for Airbnbs and VRBOs in Branson is 33%. This occupancy level, combined with an average nightly rate of $244, results in a RevPAR (revenue per available room) of $77 per day.

4+ bedroom properties demonstrate the strongest performance in Branson, with an average gross yield of 22% and annual revenue of $76K. These properties balance purchase price ($315K), operating costs, and rental demand most effectively in the Branson market.

Short-term rental regulations vary by jurisdiction in the Branson area. Branson: Lenient. Business license required, sales tax collection. Minimal enforcement, tourism-friendly approach. Springfield: Lenient. Business license and sales tax registration needed. Light enforcement, many operate informally. Eureka Springs: Moderate. Business license, lodging tax required, some zoning restrictions. Moderate enforcement in historic districts. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Branson Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 0% year-over-year, while RevPAR has decreased 16%. This indicates balanced supply-demand dynamics. The stable supply despite falling revenue suggests that hosts are maintaining their positions, choosing to absorb lower per-unit returns rather than exiting the market.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 52% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (September-February) when gaining traction is harder.

The most common amenities in Branson listings include: Air Conditioning (99%), Kitchen (95%), Washing Machine (81%), Tv (72%), Balcony (66%). Amenities that boost revenue the most include Hot Tub, Air Conditioning, Washing Machine, with Hot Tub properties earning approximately 56% more ($60K/year vs $38K/year).

Monthly estimated revenue per listing in Branson over the last 12 months: May: $2K, June: $4K, July: $4K, August: $3K, September: $2K, October: $3K, November: $3K, December: $3K, January: $750, February: $600, March: $2K, April: $2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Branson is $244, up 10% year-over-year. By property size: 1-bedroom properties average $148/night, 2-bedroom properties average $180/night, 3-bedroom properties average $240/night, 4+ bedroom properties average $509/night. Rates peak in July and are lowest in February.

Guests in Branson book an average of 36 days in advance, down 13% from last year. By property size: 1-bedroom: 30 days, 2-bedroom: 33 days, 3-bedroom: 38 days, 4+ bedroom: 52 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Branson Airbnb and VRBO market has seen the following changes: supply declined 0%, revenue per listing decreased 16%, occupancy fell 11%, average nightly rates increased 10%, and lead time decreased 13%. Rising rates paired with falling occupancy and shorter lead times signal a shift toward more impulsive, price-sensitive booking behavior.

In Branson, Friday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 72% higher occupancy than weekdays.