Mountain View & Upper White River, Branson Airbnb revenue and occupancy data

What Airbnb listings in Mountain View & Upper White River earn, how often they're booked, and how that compares with the rest of Branson, MO.

Parker Place

Editorial direction

Parker Place

Co-founder & CTO, BNBCalc

Over the past 12 months, regularly available listings in Mountain View & Upper White River earned $22,141 on average, were booked for 46% of the nights they were open, and averaged $222 a night. The median gross yield, before expenses, is 11.8%.

Yearly revenue

$22,141

Occupancy

46%

Nightly rate

$222

Gross yield

11.8%

before expenses

Median of 51 listings

Active listings

119

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My take on Mountain View & Upper White River

Two- and three-bedroom rentals in Mountain View & Upper White River have nearly the same booking revenue, so a higher price for the larger layout needs property-specific support. Among these qualifying groups, average trailing-year booking revenue is $22,327 for two bedrooms and $22,842 for three.

Median potential gross yield is 13.1% for two bedrooms versus 11.7% for three, before expenses, financing and taxes. Two-bedroom rentals also have higher potential gross yield than their counterparts across Branson, MO, while three-bedroom rentals fall below theirs.

Commentary uses groups of at least 20 listings. Tables may include smaller groups.

How much do Airbnb hosts make in Mountain View & Upper White River?

Regularly available Airbnb listings in Mountain View & Upper White River earned an average of $22,141 over the past 12 months. That is 30% less than the Branson, MO average of $31,677. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.

What is the Airbnb occupancy rate in Mountain View & Upper White River?

Listings in Mountain View & Upper White River were booked for an average of 46% of the nights they were open for booking over the past 12 months. That is about the same as the Branson, MO average of 46%. Nights a host blocked off don't count.

How much does an Airbnb cost per night in Mountain View & Upper White River?

The average nightly rate in Mountain View & Upper White River was $222 over the past 12 months, including cleaning fees. That is 28% lower than the Branson, MO average of $309.

Is an Airbnb in Mountain View & Upper White River profitable?

For homes with a matched home value, the median room-revenue potential in Mountain View & Upper White River is $26,948 a year and the median gross yield is 11.8%. Gross yield is 1.3 points lower than the Branson, MO median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.

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How much do Airbnb hosts make in Mountain View & Upper White River by bedroom count?

The table shows average yearly revenue and median gross yield for each home size, with the Branson, MO figure for the same size under each one.

Average yearly revenue and median gross yield by bedroom count in Mountain View & Upper White River, with Branson, MO figures
BedroomsYearly revenueGross yield
Studio

6 listings

$17,043

Branson, MO: $18,319

–
1 bedroom

34 listings

$18,576

Branson, MO: $20,138

Not enough data

Branson, MO: 16.7%

2 bedrooms

38 listings

$22,327

Branson, MO: $23,161

13.1%

Branson, MO: 12.0%

3 bedrooms

28 listings

$22,842

Branson, MO: $30,000

11.7%

Branson, MO: 12.5%

4+ bedrooms

13 listings

$31,765

Branson, MO: $58,981

10.4%

Branson, MO: 13.5%

How does Mountain View & Upper White River compare with nearby areas?

Every row uses the same method and data date. Nearby areas link to their own pages.

Average yearly revenue, occupancy and nightly rate, and median gross yield, in Mountain View & Upper White River, the Branson, MO market and nearby areas
AreaYearly revenueOccupancyNightly rateGross yield
Mountain View & Upper White River

This area

119 listings

$22,14146%$22211.8%
Branson, MO market

6,748 listings

$31,67746%$30913.1%
Mountain Home & Twin Lakes

352 listings

$26,88945%$27412.7%
Buffalo River & Harrison

484 listings

$27,29947%$25013.7%
Russellville & Arkansas River Valley

159 listings

$19,55848%$18912.0%
Forsyth & Eastern Taney County

176 listings

$32,34146%$33311.9%

Where is Mountain View & Upper White River?

The Branson, MO market includes 12 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Mountain View and Upper White River together.

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About these figures

How is yearly revenue measured?

It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.

How is occupancy measured?

For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.

How is the nightly rate measured?

It is the average price per booked night over the past 12 months, including cleaning fees.

What is room-revenue potential?

It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.

What is gross yield?

For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.

Which listings are included?

Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (119 in Mountain View & Upper White River). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.

How current is this data?

Figures are current as of November 3, 2026 and refresh monthly.

Why are these figures different from the Branson, MO market page?

The market page summarizes all of Branson, MO from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.

What can't these figures tell me?

They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.

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Go deeper on Mountain View & Upper White River

With BNBCalc Markets, compare Mountain View & Upper White River by bedroom count and performance level, see home prices, and browse its listings on the map.

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