Ennis and Madison Valley Country, Big Sky Airbnb revenue and occupancy data

What Airbnb listings in Ennis and Madison Valley Country earn, how often they're booked, and how that compares with the rest of Big Sky, MT.

Parker Place

Editorial direction

Parker Place

Co-founder & CTO, BNBCalc

Over the past 12 months, regularly available listings in Ennis and Madison Valley Country earned $27,892 on average, were booked for 49% of the nights they were open, and averaged $389 a night. The median gross yield, before expenses, is 6.2%.

Yearly revenue

$27,892

Occupancy

49%

Nightly rate

$389

Gross yield

6.2%

before expenses

Median of 79 listings

Active listings

98

Explore Ennis and Madison Valley Country

My take on Ennis and Madison Valley Country

Ennis and Madison Valley Country is much closer to Big Sky, MT on potential gross yield than on booking revenue. Median potential gross yield is 6.2%, near the market's 6.4%, while average trailing-year booking revenue is $27,892 versus $66,832. Those yields are before expenses, financing and taxes, not measures of cash flow. The lower local booking revenue makes fixed costs worth testing carefully; a similar potential yield does not mean the same dollars will be available to pay bills.

Commentary uses groups of at least 20 listings. Tables may include smaller groups.

How much do Airbnb hosts make in Ennis and Madison Valley Country?

Regularly available Airbnb listings in Ennis and Madison Valley Country earned an average of $27,892 over the past 12 months. That is 58% less than the Big Sky, MT average of $66,832. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.

What is the Airbnb occupancy rate in Ennis and Madison Valley Country?

Listings in Ennis and Madison Valley Country were booked for an average of 49% of the nights they were open for booking over the past 12 months. That is 3 points lower than the Big Sky, MT average of 52%. Nights a host blocked off don't count.

How much does an Airbnb cost per night in Ennis and Madison Valley Country?

The average nightly rate in Ennis and Madison Valley Country was $389 over the past 12 months, including cleaning fees. That is 49% lower than the Big Sky, MT average of $759.

Is an Airbnb in Ennis and Madison Valley Country profitable?

For homes with a matched home value, the median room-revenue potential in Ennis and Madison Valley Country is $39,670 a year and the median gross yield is 6.2%. Gross yield is 0.2 points lower than the Big Sky, MT median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.

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How much do Airbnb hosts make in Ennis and Madison Valley Country by bedroom count?

Homes with four or more bedrooms have the highest gross yield in Ennis and Madison Valley Country, at 7.6%. The table shows average yearly revenue and median gross yield for each home size, with the Big Sky, MT figure for the same size under each one.

Average yearly revenue and median gross yield by bedroom count in Ennis and Madison Valley Country, with Big Sky, MT figures
BedroomsYearly revenueGross yield
1 bedroom

14 listings

$18,802

Big Sky, MT: $30,573

6.1%

Big Sky, MT: 6.1%

2 bedrooms

27 listings

$23,504

Big Sky, MT: $43,042

6.0%

Big Sky, MT: 7.3%

3 bedrooms

34 listings

$29,448

Big Sky, MT: $61,310

6.0%

Big Sky, MT: 6.5%

4+ bedrooms

22 listings

$37,085

Big Sky, MT: $112,755

7.6%

Big Sky, MT: 5.2%

How does Ennis and Madison Valley Country compare with nearby areas?

Every row uses the same method and data date. Nearby areas link to their own pages.

Average yearly revenue, occupancy and nightly rate, and median gross yield, in Ennis and Madison Valley Country, the Big Sky, MT market and nearby areas
AreaYearly revenueOccupancyNightly rateGross yield
Ennis and Madison Valley Country

This area

98 listings

$27,89249%$3896.2%
Big Sky, MT market

1,098 listings

$66,83252%$7596.4%
Big Sky Gallatin Side

169 listings

$64,34450%$7105.3%
Upper Gallatin and Yellowstone Edge

68 listings

$45,93447%$5194.6%
Big Sky Mountain Village Country

310 listings

$85,68553%$1,0028.0%
Big Sky Meadow and Town Center

168 listings

$70,06651%$7575.1%

Where is Ennis and Madison Valley Country?

The Big Sky, MT market includes 13 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.

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About these figures

How is yearly revenue measured?

It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.

How is occupancy measured?

For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.

How is the nightly rate measured?

It is the average price per booked night over the past 12 months, including cleaning fees.

What is room-revenue potential?

It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.

What is gross yield?

For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.

Which listings are included?

Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (98 in Ennis and Madison Valley Country). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.

How current is this data?

Figures are current as of November 2, 2026 and refresh monthly.

Why are these figures different from the Big Sky, MT market page?

The market page summarizes all of Big Sky, MT from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.

What can't these figures tell me?

They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.

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Go deeper on Ennis and Madison Valley Country

With BNBCalc Markets, compare Ennis and Madison Valley Country by bedroom count and performance level, see home prices, and browse its listings on the map.

Explore Ennis and Madison Valley CountryReveal any property's Airbnb profitability