What Airbnb listings in Ennis and Madison Valley Country earn, how often they're booked, and how that compares with the rest of Big Sky, MT.

Over the past 12 months, regularly available listings in Ennis and Madison Valley Country earned $27,892 on average, were booked for 49% of the nights they were open, and averaged $389 a night. The median gross yield, before expenses, is 6.2%.
Yearly revenue
$27,892
Occupancy
49%
Nightly rate
$389
Gross yield
6.2%
before expenses
Median of 79 listings
Active listings
98
Ennis and Madison Valley Country is much closer to Big Sky, MT on potential gross yield than on booking revenue. Median potential gross yield is 6.2%, near the market's 6.4%, while average trailing-year booking revenue is $27,892 versus $66,832. Those yields are before expenses, financing and taxes, not measures of cash flow. The lower local booking revenue makes fixed costs worth testing carefully; a similar potential yield does not mean the same dollars will be available to pay bills.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
Regularly available Airbnb listings in Ennis and Madison Valley Country earned an average of $27,892 over the past 12 months. That is 58% less than the Big Sky, MT average of $66,832. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
Listings in Ennis and Madison Valley Country were booked for an average of 49% of the nights they were open for booking over the past 12 months. That is 3 points lower than the Big Sky, MT average of 52%. Nights a host blocked off don't count.
The average nightly rate in Ennis and Madison Valley Country was $389 over the past 12 months, including cleaning fees. That is 49% lower than the Big Sky, MT average of $759.
For homes with a matched home value, the median room-revenue potential in Ennis and Madison Valley Country is $39,670 a year and the median gross yield is 6.2%. Gross yield is 0.2 points lower than the Big Sky, MT median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHomes with four or more bedrooms have the highest gross yield in Ennis and Madison Valley Country, at 7.6%. The table shows average yearly revenue and median gross yield for each home size, with the Big Sky, MT figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 14 listings | $18,802 Big Sky, MT: $30,573 | 6.1% Big Sky, MT: 6.1% |
| 2 bedrooms 27 listings | $23,504 Big Sky, MT: $43,042 | 6.0% Big Sky, MT: 7.3% |
| 3 bedrooms 34 listings | $29,448 Big Sky, MT: $61,310 | 6.0% Big Sky, MT: 6.5% |
| 4+ bedrooms 22 listings | $37,085 Big Sky, MT: $112,755 | 7.6% Big Sky, MT: 5.2% |
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Ennis and Madison Valley Country This area 98 listings | $27,892 | 49% | $389 | 6.2% |
| Big Sky, MT market 1,098 listings | $66,832 | 52% | $759 | 6.4% |
| Big Sky Gallatin Side 169 listings | $64,344 | 50% | $710 | 5.3% |
| Upper Gallatin and Yellowstone Edge 68 listings | $45,934 | 47% | $519 | 4.6% |
| Big Sky Mountain Village Country 310 listings | $85,685 | 53% | $1,002 | 8.0% |
| Big Sky Meadow and Town Center 168 listings | $70,066 | 51% | $757 | 5.1% |
The Big Sky, MT market includes 13 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
It is the average price per booked night over the past 12 months, including cleaning fees.
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (98 in Ennis and Madison Valley Country). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
Figures are current as of November 2, 2026 and refresh monthly.
The market page summarizes all of Big Sky, MT from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
With BNBCalc Markets, compare Ennis and Madison Valley Country by bedroom count and performance level, see home prices, and browse its listings on the map.