Big Sky, MT
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Annual revenue (actual)
$102.6k
12 mo avg
↑16%
from prior 12 mo
Occupancy rate
35%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
$700
12 mo avg
↑23%
from prior 12 mo
Gross yield
6.0%
Current potential
↓0.3 pts
vs prior-year prices
Lead time
57 days
12 mo avg
↑6 days
from prior 12 mo
Revpar
$220
12 mo avg
↑28%
from prior 12 mo
Methodology note: Figures reflect Big Sky market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| Twin Bridges Country | $30.3K 10 listings | 8.5% 10 listings |
| North Big Sky and Moonlight Country | $192K 87 listings | 8.4% 87 listings |
| Big Sky Mountain Village Country | $154K 232 listings | 8.4% 232 listings |
| Whitehall and Jefferson Valley | $24.0K 10 listings | 8.3% 10 listings |
| Ennis and Madison Valley Country | $43.5K 73 listings | 6.4% 73 listings |
Data as of 2026-09-30
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +24% $24,616/yr |
| EV Charger | 🔒 +1•% · $•••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.4 nights)
Studio (5.3 nights)
3 bedrooms (5.3 nights)
2 bedrooms (4.9 nights)
4+ bedrooms (4.7 nights)
Cleaning fee by bedroom
4+ bedrooms ($535)
3 bedrooms ($359)
2 bedrooms ($206)
1 bedroom ($120)
Studio ($106)
Professional host share
Professionally managed (72%)
Independent hosts (28%)
Housing market signals
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Are home values in Big Sky going up or down?
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Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Big Sky market averaged 2,090 active Airbnb and VRBO listings, up 9% from a year earlier and up 29% over two years.
An average Big Sky listing earns $88K/year. High-performing listings earn $193K, while low-performing listings earn $33K.
Median Big Sky home prices by size are 1-bedroom $387K, 2-bedroom $516K, 3-bedroom $661K, and 4+ bedroom $842K.
Average occupancy in Big Sky is 33%, producing RevPAR of $187 per available night.
Rules vary across Big Sky. Big Sky: Lenient. No specific short-term rental permit required. Must comply with Montana lodging facility tax and local resort tax registration. No owner-occupancy rules or rental caps. Enforcement is minimal - Big Sky Resort Area District focuses on tax collection rather than operational restrictions. Most hosts operate freely with basic tax compliance. Zoning allows vacation rentals in most areas. Verify requirements for the property's jurisdiction.
The Big Sky Airbnb and VRBO market appears broadly balanced. Supply has grown 9% year-over-year, while RevPAR has increased 26%, showing no clear supply-demand imbalance.
RevPAR is highest in February and March; it is lowest in November and October.
The most common amenities are Internet (99%), Heating (97%), Kitchen (96%). The strongest positive revenue associations are Hot Tub (+129%), Ski In Out (+103%), Internet (+66%).
Average daily rate in Big Sky is $684, up 23% year-over-year. Rates peak in February and are lowest in October.
Guests in Big Sky book an average of 56 days in advance, up 12% from last year. Booking windows range from 43 days for 1-bedroom listings to 67 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 19% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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