Big Sky, MT
Unlock the data for all Markets
Overview
Annual Rev
$105.2k
12 mo avg
↑13%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
$690
12 mo avg
↑22%
from prior 12 mo
Lead time
55 days
12 mo avg
↑1 days
from prior 12 mo
Revpar
$213
12 mo avg
↑12%
from prior 12 mo
Methodology note: Figures reflect Big Sky market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +25% $26,310/yr |
| Heating | 🔒 +1•% · $•••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +1•% · $•••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (5.6 nights)
3 bedrooms (5.5 nights)
1 bedroom (5.4 nights)
2 bedrooms (5.0 nights)
Cleaning fee by bedroom
4+ bedrooms ($522)
3 bedrooms ($356)
2 bedrooms ($204)
1 bedroom ($123)
Professional host share
Professionally managed (80%)
Independent hosts (20%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Big Sky going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending August 2026, the Big Sky market averaged 2,079 active Airbnb and VRBO listings, up 8% from a year earlier and up 28% over two years.
An average Big Sky listing earns $92K/year. High-performing listings earn $196K, while low-performing listings earn $37K.
Median Big Sky home prices by size are 1-bedroom $386K, 2-bedroom $522K, 3-bedroom $665K, and 4+ bedroom $841K.
Average gross yield is 13%, reaching 28% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Big Sky is 32%, producing RevPAR of $184 per available night.
4+ bedroom listings have the highest average gross yield at 12%. They average $141K/year in revenue against a $841K median purchase price.
Rules vary across Big Sky. Big Sky: Lenient. No specific short-term rental permits required at town level. County business license needed ($50). No owner-occupancy rules or rental caps. Enforcement is minimal - focus on tax collection rather than restrictions. Most hosts operate freely within resort community context. Verify requirements for the property's jurisdiction.
The Big Sky Airbnb and VRBO market appears broadly balanced. Supply has grown 8% year-over-year, while RevPAR has increased 19%, showing no clear supply-demand imbalance.
RevPAR is highest in February and March; it is lowest in November and October.
The most common amenities are Kitchen (96%), Internet (96%), Heating (95%). The strongest positive revenue associations are Hot Tub (+124%), Ski In Out (+106%), Bbq (+52%).
Average daily rate in Big Sky is $681, up 23% year-over-year. Rates peak in February and are lowest in October.
Guests in Big Sky book an average of 55 days in advance, up 6% from last year. Booking windows range from 42 days for 1-bedroom listings to 66 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Tuesday. Nightly rates peak on Thursday and are lowest on Tuesday. Weekend occupancy is 17% higher than weekday occupancy.