#1
8 tracked markets
Source: BNBCalc market metadata · Reviewed by Parker Place, CTO of BNBCalc.com · Data updated October 21, 2026
Best Airbnb Markets in Missouri by Gross Yield
Kirksville is the top Missouri short-term rental market across Airbnb and Vrbo by gross yield. Average-tier listings in Kirksville have median annual room-revenue potential of $18,996 and gross yield of 13.2%, with 33% occupancy at an average daily rate of $167. Kirksville has 532 average active listings.
Top gross yield
13.2%
Kirksville
Median gross yield
12.5%
8 markets with yield data
Median annual room potential
$25.6K
Median across market-level medians
Tracked markets
8
Statewide market coverage
Filter market rankings
Default rankings show all bedrooms at the average performance tier.
Bedroom count
Performance tier
Top 10 Missouri Airbnb and Vrbo Markets
#2
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#8
All Missouri Short-Term Rental Markets
Every market below links to its full BNBCalc market page. Rankings use gross yield first, then annual revenue when yield is missing.
Average active listings is the average number of Airbnb and Vrbo listings active in a market each month over the last 12 months. It counts every performance tier, so it doesn't change when you pick a tier, and it's the same figure you'll see on that market's page. It isn't broken out by bedroom count, so the column shows a dash when you filter by bedrooms.
| Rank | Market | Gross yield | Median annual room potential | Monthly room potential | ADR | Occupancy | Average active listings | Median home value |
|---|---|---|---|---|---|---|---|---|
| #1 | Kirksville | 13.2% | $18,996 | $1,583 | $167 | 33% | 532 | $156,772 |
| #2 | Branson | 13.2% | $29,102 | $2,425 | $249 | 37% | 13,467 | $207,503 |
| #3 | Mark Twain National Forest | 12.6% | $22,510 | $1,876 | $184 | 32% | 1,545 | $171,031 |
| #4 | Kansas City | 12.6% | $33,985 | $2,832 | $226 | 42% | 3,479 | $263,747 |
| #5 | St. Louis | 12.4% | $28,050 | $2,338 | $201 | 41% | 3,702 | $228,906 |
| #6 | Springfield | 11.9% | $23,745 | $1,979 | $171 | 41% | 807 | $219,840 |
| #7 | Columbia | 11.5% | $26,925 | $2,244 | $210 | 35% | 968 | $247,745 |
| #8 | Osage Beach | 8.7% | $24,285 | $2,024 | $269 | 25% | 4,779 | $252,179 |
How We Rank Markets
Markets are ranked by the median of each eligible home’s annual room-revenue potential divided by its ZIP- and bedroom-matched home value. Cleaning income is excluded. Gross yield is before expenses, financing, taxes, and local rules.
Revenue uses the same matched homes as yield and excludes estimated cleaning income. Monthly potential is annual potential divided by 12.
ADR is the average booked nightly rate. It includes cleaning fees, which are bundled into the nightly rate, and excludes other guest fees.
Occupancy is adjusted occupancy of bookable nights, excluding host-blocked nights.
Gross yield is the median of individual home yields, rather than a ratio of the displayed medians.