Kirksville

As of June 2026, Kirksville, Columbia, Hannibal have 507 active Airbnb and VRBO listings. This represents a 13% increase from the previous year.

The average Airbnb or VRBO in Kirksville generates $19K per year. High-performing properties earn $32K/year, while low-performing properties earn $7K/year. This wide disparity suggests that revenue outcomes are heavily stratified, likely driven by specific asset positioning rather than uniform market demand.

Average home prices in Kirksville vary by property size: 1-bedroom properties cost approximately $66K, 2-bedroom homes average $117K, 3-bedroom properties are around $208K, and 4+ bedroom homes average $254K. These prices reflect median home values across the Kirksville, Columbia, Hannibal area.

Airbnb and VRBO can be profitable in Kirksville, with an average gross yield of 9% across all properties. High-performing properties achieve yields up to 15%, which is considered top for short-term rental investment. The gap between average and top yields highlights how effectively top-tier units capture limited demand despite broader revenue contraction.

The average occupancy rate for Airbnbs and VRBOs in Kirksville is 29%. This occupancy level, combined with an average nightly rate of $167, results in a RevPAR (revenue per available room) of $36 per day.

1-bedroom properties demonstrate the strongest performance in Kirksville, with an average gross yield of 15% and annual revenue of $11K. These properties balance purchase price ($66K), operating costs, and rental demand most effectively in the Kirksville market.

Short-term rental regulations vary by jurisdiction in the Kirksville area. Kirksville: Lenient. No specific STR regulations or licensing requirements. Operates under general zoning and business license rules. Minimal enforcement. Columbia: Moderate. Business license required, STR permit needed, occupancy limits based on property type. Some enforcement through complaint-driven system. Hannibal: Lenient. No dedicated STR ordinance. General business license and zoning compliance expected. Light enforcement, hosts operate freely. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Kirksville Airbnb and VRBO market is currently showing increasingly competitive conditions. Supply has grown 13% year-over-year, while RevPAR has decreased 27%. This indicates growing competition requiring strong operations. This divergence between rising inventory and shrinking per-unit revenue signals an oversaturated environment where market share is becoming more expensive to maintain.

Launch around April, 2-3 months before peak fall season (July peaks). This pre-peak timing lets you build reviews when competition is 39% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-January) when gaining traction is harder.

The most common amenities in Kirksville listings include: Air Conditioning (100%), Kitchen (94%), Tv (89%), Washing Machine (85%), Heating (78%). Amenities that boost revenue the most include Washing Machine, Lake Access, Parking, with Washing Machine properties earning approximately 29% more ($29K/year vs $22K/year).

Monthly estimated revenue per listing in Kirksville over the last 12 months: May: $1K, June: $1K, July: $2K, August: $1K, September: $1K, October: $1K, November: $1K, December: $933, January: $519, February: $520, March: $952, April: $1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Kirksville is $167, up 12% year-over-year. By property size: 1-bedroom properties average $118/night, 2-bedroom properties average $147/night, 3-bedroom properties average $193/night, 4+ bedroom properties average $278/night. Rates peak in November and are lowest in May.

Guests in Kirksville book an average of 29 days in advance, down 22% from last year. By property size: 1-bedroom: 28 days, 2-bedroom: 27 days, 3-bedroom: 31 days, 4+ bedroom: 33 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Kirksville Airbnb and VRBO market has seen the following changes: supply grew 13%, revenue per listing decreased 27%, occupancy fell 16%, average nightly rates increased 12%, and lead time decreased 22%. These metrics reflect a market struggling to absorb new inventory, forcing shorter booking windows and lower utilization rates.

In Kirksville, Friday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 40% higher occupancy than weekdays.