Kirksville, MO
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Overview
Annual Rev
$20.8k
12 mo avg
↑4%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
$164
12 mo avg
↑16%
from prior 12 mo
Lead time
27 days
12 mo avg
↓7 days
from prior 12 mo
Revpar
$40
12 mo avg
↓15%
from prior 12 mo
Methodology note: Figures reflect Kirksville market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +19% $3,947/yr |
| Lake Access | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +4% · $•••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (6.0 nights)
1 bedroom (5.7 nights)
4+ bedrooms (4.8 nights)
3 bedrooms (4.5 nights)
Cleaning fee by bedroom
4+ bedrooms ($110)
3 bedrooms ($72)
2 bedrooms ($52)
1 bedroom ($47)
Professional host share
Independent hosts (51%)
Professionally managed (49%)
Housing market signals
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Over the 12 months ending August 2026, the Kirksville market averaged 527 active Airbnb and VRBO listings, up 13% from a year earlier and up 174% over two years.
An average Kirksville listing earns $20K/year. High-performing listings earn $34K, while low-performing listings earn $7K.
Median Kirksville home prices by size are 1-bedroom $67K, 2-bedroom $119K, 3-bedroom $216K, and 4+ bedroom $259K.
Average gross yield is 9%, reaching 16% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Kirksville is 30%, producing RevPAR of $40 per available night.
1-bedroom listings have the highest average gross yield at 16%. They average $12K/year in revenue against a $67K median purchase price.
Rules vary across Kirksville. Kirksville: Lenient. No specific STR regulations or permit requirements. Zoning rules apply but minimal enforcement observed. Columbia: Moderate. Business license required, owner-occupancy for non-hosted rentals, 2-person-per-bedroom occupancy limits. Complaint-driven enforcement. Hannibal: Lenient. No dedicated STR ordinance. General business license and lodging tax collection required. Light enforcement, primarily tax-focused. Verify requirements for the property's jurisdiction.
The Kirksville Airbnb and VRBO market is becoming more competitive. Supply has grown 13% year-over-year, while RevPAR has decreased 12%, suggesting supply is outpacing demand.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Air Conditioning (99%), Internet (96%), TV (96%). The strongest positive revenue associations are Heating (+56%), Washing Machine (+42%), TV (+25%).
Average daily rate in Kirksville is $174, up 12% year-over-year. Rates peak in July and are lowest in January.
Guests in Kirksville book an average of 30 days in advance, down 12% from last year. Booking windows range from 28 days for 2-bedroom listings to 33 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 46% higher than weekday occupancy.