Springfield

As of May 2026, Springfield, Branson, Joplin have 797 active Airbnb and VRBO listings. This represents a 14% decrease from the previous year.

The average Airbnb or VRBO in Springfield generates $31K per year. High-performing properties earn $51K/year, while low-performing properties earn $10K/year. The wide $41K revenue gap highlights how variance in asset positioning significantly dictates income potential in a market where total supply is actively contracting.

Average home prices in Springfield vary by property size: 1-bedroom properties cost approximately $94K, 2-bedroom homes average $196K, 3-bedroom properties are around $269K, and 4+ bedroom homes average $365K. These prices reflect median home values across the Springfield, Branson, Joplin area.

Airbnb and VRBO can be profitable in Springfield, with an average gross yield of 11% across all properties. High-performing properties achieve yields up to 19%, which is considered top for short-term rental investment. The 8% spread between average and top-tier yields reflects how effectively top assets capture value despite stagnant aggregate revenue growth.

The average occupancy rate for Airbnbs and VRBOs in Springfield is 40%. This occupancy level, combined with an average nightly rate of $179, results in a RevPAR (revenue per available room) of $57 per day.

1-bedroom properties demonstrate the strongest performance in Springfield, with an average gross yield of 16% and annual revenue of $15K. These properties balance purchase price ($94K), operating costs, and rental demand most effectively in the Springfield market.

Short-term rental regulations vary by jurisdiction in the Springfield area. Springfield: Lenient. No specific STR regulations or permit requirements. Operates under general business licensing and zoning. Minimal enforcement. Branson: Moderate. Business license and sales tax permit required. No owner-occupancy rules. Tourist-friendly city with standard compliance checks. Joplin: Lenient. Basic business license needed. No STR-specific regulations or density limits. Light enforcement, minimal oversight. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Springfield Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 14% year-over-year, while RevPAR has increased 1%. This indicates balanced supply-demand dynamics. The reduction in inventory alongside stable revenue signals a tightening market environment that supports sustained performance for existing operators.

Launch around April, 2-3 months before peak fall season (July peaks). This pre-peak timing lets you build reviews when competition is 18% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-January) when gaining traction is harder.

The most common amenities in Springfield listings include: Air Conditioning (100%), Kitchen (97%), Tv (93%), Washing Machine (90%), Heating (74%). Amenities that boost revenue the most include Hot Tub, Washing Machine, Bbq, with Hot Tub properties earning approximately 39% more ($48K/year vs $34K/year).

Monthly estimated revenue per listing in Springfield over the last 12 months: May: $2K, June: $2K, July: $2K, August: $2K, September: $2K, October: $2K, November: $2K, December: $2K, January: $908, February: $1K, March: $2K, April: $2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Springfield is $179, up 28% year-over-year. By property size: 1-bedroom properties average $111/night, 2-bedroom properties average $159/night, 3-bedroom properties average $185/night, 4+ bedroom properties average $312/night. Rates peak in July and are lowest in January.

Guests in Springfield book an average of 28 days in advance, down 16% from last year. By property size: 1-bedroom: 24 days, 2-bedroom: 25 days, 3-bedroom: 29 days, 4+ bedroom: 36 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, supply declined 14%, revenue per listing increased 1%, occupancy fell 6%, average nightly rates increased 28%, and lead time decreased 16%. These shifts suggest that while the market is consolidating, the substantial rate hikes are impacting occupancy volume and compressing booking windows for remaining hosts.

In Springfield, Friday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 61% higher occupancy than weekdays.