Mark Twain National Forest, MO
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Overview
Annual Rev
$23.2k
12 mo avg
↑2%
from prior 12 mo
Occupancy rate
🔒 3•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 $1••
12 mo avg
••.•%
from prior 12 mo
Lead time
30 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
$51
12 mo avg
↓10%
from prior 12 mo
Methodology note: Figures reflect Mark Twain National Forest market data as of May 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | 91 (14%) | +$9,218 (+29%) | $40,804 | $31,586 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (6.0 nights)
1 bedroom (5.0 nights)
3 bedrooms (5.0 nights)
2 bedrooms (4.9 nights)
4+ bedrooms (4.3 nights)
Cleaning fee by bedroom
4+ bedrooms ($131)
3 bedrooms ($98)
2 bedrooms ($73)
1 bedroom ($54)
Studio ($38)
Professional host share
Professionally managed (60%)
Independent hosts (40%)
As of May 2026, Branson, Springfield, Rolla have 1,444 active Airbnb and VRBO listings. This represents a 1% increase from the previous year.
The average Airbnb or VRBO in Mark Twain National Forest generates $21K per year. High-performing properties earn $48K/year, while low-performing properties earn $10K/year. This wide disparity suggests that revenue outcomes are heavily bifurcated, reflecting a market where top-tier listings capture significantly more guest interest than the stagnant average inventory.
Average home prices in Mark Twain National Forest vary by property size: 1-bedroom properties cost approximately $127K, 2-bedroom homes average $140K, 3-bedroom properties are around $209K, and 4+ bedroom homes average $281K. These prices reflect median home values across the Branson, Springfield, Rolla area.
Airbnb and VRBO can be profitable in Mark Twain National Forest, with an average gross yield of 11% across all properties. High-performing properties achieve yields up to 24%, which is considered top for short-term rental investment. The gap between average and top yields highlights a high ceiling for profitability for owners capable of capturing the premium segment.
The average occupancy rate for Airbnbs and VRBOs in Mark Twain National Forest is 26%. This occupancy level, combined with an average nightly rate of $191, results in a RevPAR (revenue per available room) of $41 per day.
2-bedroom properties demonstrate the strongest performance in Mark Twain National Forest, with an average gross yield of 14% and annual revenue of $21K. These properties balance purchase price ($140K), operating costs, and rental demand most effectively in the Mark Twain National Forest market.
Short-term rental regulations vary by jurisdiction in the Mark Twain National Forest area. Branson: Lenient. Business license required, sales tax collection. Minimal enforcement, tourism-friendly approach with widespread STR operation. Springfield: Moderate. Business license and sales tax registration required. Zoning restrictions in some areas. Moderate enforcement through complaints. Rolla: Lenient. Business license needed, sales tax compliance. Light enforcement, small market with few restrictions or active monitoring. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Mark Twain National Forest Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 1% year-over-year, while RevPAR has decreased 20%. This indicates balanced supply-demand dynamics, signaling that current revenue contraction is driven by broader macroeconomic trends rather than an oversupply of short-term rental units.
Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 6% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-January) when gaining traction is harder.
The most common amenities in Mark Twain National Forest listings include: Air Conditioning (99%), Kitchen (95%), Tv (84%), Heating (74%), Washing Machine (73%). Amenities that boost revenue the most include Hot Tub, Bbq, Washing Machine, with Hot Tub properties earning approximately 32% more ($41K/year vs $31K/year).
Monthly estimated revenue per listing in Mark Twain National Forest over the last 12 months: May: $1K, June: $2K, July: $2K, August: $2K, September: $1K, October: $1K, November: $1K, December: $938, January: $611, February: $613, March: $1K, April: $1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Mark Twain National Forest is $191, up 15% year-over-year. By property size: 1-bedroom properties average $147/night, 2-bedroom properties average $164/night, 3-bedroom properties average $205/night, 4+ bedroom properties average $381/night. Rates peak in August and are lowest in May.
Guests in Mark Twain National Forest book an average of 30 days in advance, down 16% from last year. By property size: 1-bedroom: 29 days, 2-bedroom: 28 days, 3-bedroom: 29 days, 4+ bedroom: 36 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Mark Twain National Forest Airbnb and VRBO market has seen the following changes: supply grew 1%, revenue per listing decreased 20%, occupancy fell 15%, average nightly rates increased 15%, and lead time decreased 16%. These metrics show a shift toward shorter-term bookings and higher price sensitivity, indicating a tightening competitive landscape.
In Mark Twain National Forest, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 71% higher occupancy than weekdays.