4 tracked markets

Source: BNBCalc market metadata · Reviewed by Parker Place, CTO of BNBCalc.com · Data updated July 10, 2026

Best Airbnb Markets in Hawaii by Gross Yield

Big Island is the top Hawaii short-term rental market across Airbnb and Vrbo by gross yield, with 12.4% gross yield, $77,250 in average annual revenue, and 7,028 active listings.

Top gross yield

12.4%

Big Island

Median gross yield

10.6%

4 markets with yield data

Median annual revenue

$93.4K

Average listing revenue

Tracked markets

4

Statewide market coverage

Filter market rankings

Default rankings show all bedrooms at the average performance tier.

Bedroom count

Performance tier

Top 10 Hawaii Airbnb and Vrbo Markets

Big Island short-term rental market

#1

Big Island

The Big Island short-term rental market offers a strong annual revenue of $63,576 and an impressive average daily rate of $419. However, with a massive pool of 6,767 active listings, investors face intense competition to maintain a 41% occupancy rate and achieve the projected 10.2% gross yield.

Yield

12.4%

Revenue

$77.2K

Listings

7,028

Maui short-term rental market

#2

Maui

Maui represents a high-performing short-term rental market, generating an impressive annual revenue of $83,147 and a 9.7% gross yield. However, with 10,887 active listings, investors face intense competition and must strategically price their properties to maintain the $520 average daily rate and 43% occupancy.

Yield

12.2%

Revenue

$105.8K

Listings

11,251

Kauai short-term rental market

#3

Kauai

Kauai stands out as a high-performing market for short-term rental investors, generating a substantial annual revenue of $91,827 and an impressive average daily rate of $499. However, with 5,937 active listings, buyers must navigate a competitive landscape to maintain the 49% occupancy rate and secure a 7.8% gross yield.

Yield

9.1%

Revenue

$107.2K

Listings

6,139

Oahu short-term rental market

#4

Oahu

The Oahu short-term rental market is highly competitive with 6,557 active listings, yet it rewards savvy investors with an impressive $72,030 in annual revenue. Boasting a 48% occupancy rate and a premium average daily rate of $374, this destination maintains a strong 7.5% gross yield.

Yield

8.4%

Revenue

$81.0K

Listings

6,564

All Hawaii Short-Term Rental Markets

Every market below links to its full BNBCalc market page. Rankings use gross yield first, then annual revenue when yield is missing.

Active listings are Airbnb and Vrbo listings observed as active in the selected market metadata segment. The all-bedrooms view uses all active listings in that market; bedroom filters use the active listing count for the selected bedroom group.

RankMarketGross yieldAnnual revenueMonthly revenueADROccupancyListingsPurchase price
#1Big Island12.4%$77,250$6,437$38750%7,028$625,440
#2Maui12.2%$105,788$8,816$49054%11,251$869,019
#3Kauai9.1%$107,178$8,931$48059%6,139$1,182,294
#4Oahu8.4%$80,952$6,746$32858%6,564$962,284

How We Rank Markets

For US markets, BNBCalc ranks state market pages by gross yield: annual Airbnb and Vrbo short-term rental revenue divided by estimated property value. Gross yield is a fast way to compare market-level opportunity before operating expenses, financing, taxes, insurance, seasonality, and local rules.

  • Annual revenue uses ADR, adjusted occupancy, and estimated cleaning revenue when cleaning and stay data exists.

  • ADR is nightly-only and excludes cleaning fees and other guest fees.

  • Occupancy is adjusted occupancy of bookable nights, excluding host-blocked nights.

  • Gross yield uses annual revenue divided by estimated property value; it does not include operating expenses, financing, taxes, or local regulation risk.

Compare Rental Demand in Hawaii

For long-term rental context, compare statewide Section 8 Fair Market Rent data alongside short-term rental market performance.

Frequently Asked Questions About Hawaii Airbnb and Vrbo Markets