Source: BNBCalc market metadata · Reviewed by Parker Place, CTO of BNBCalc.com · Data updated July 10, 2026
Best Airbnb Markets in Hawaii by Gross Yield
Big Island is the top Hawaii short-term rental market across Airbnb and Vrbo by gross yield, with 12.4% gross yield, $77,250 in average annual revenue, and 7,028 active listings.
Top gross yield
12.4%
Big Island
Median gross yield
10.6%
4 markets with yield data
Median annual revenue
$93.4K
Average listing revenue
Tracked markets
4
Statewide market coverage
Filter market rankings
Default rankings show all bedrooms at the average performance tier.
Bedroom count
Performance tier
Top 10 Hawaii Airbnb and Vrbo Markets
#1
Big Island
The Big Island short-term rental market offers a strong annual revenue of $63,576 and an impressive average daily rate of $419. However, with a massive pool of 6,767 active listings, investors face intense competition to maintain a 41% occupancy rate and achieve the projected 10.2% gross yield.
Yield
12.4%
Revenue
$77.2K
Listings
7,028
#2
Maui
Maui represents a high-performing short-term rental market, generating an impressive annual revenue of $83,147 and a 9.7% gross yield. However, with 10,887 active listings, investors face intense competition and must strategically price their properties to maintain the $520 average daily rate and 43% occupancy.
Yield
12.2%
Revenue
$105.8K
Listings
11,251
#3
Kauai
Kauai stands out as a high-performing market for short-term rental investors, generating a substantial annual revenue of $91,827 and an impressive average daily rate of $499. However, with 5,937 active listings, buyers must navigate a competitive landscape to maintain the 49% occupancy rate and secure a 7.8% gross yield.
Yield
9.1%
Revenue
$107.2K
Listings
6,139
#4
Oahu
The Oahu short-term rental market is highly competitive with 6,557 active listings, yet it rewards savvy investors with an impressive $72,030 in annual revenue. Boasting a 48% occupancy rate and a premium average daily rate of $374, this destination maintains a strong 7.5% gross yield.
Yield
8.4%
Revenue
$81.0K
Listings
6,564
All Hawaii Short-Term Rental Markets
Every market below links to its full BNBCalc market page. Rankings use gross yield first, then annual revenue when yield is missing.
Active listings are Airbnb and Vrbo listings observed as active in the selected market metadata segment. The all-bedrooms view uses all active listings in that market; bedroom filters use the active listing count for the selected bedroom group.
For US markets, BNBCalc ranks state market pages by gross yield: annual Airbnb and Vrbo short-term rental revenue divided by estimated property value. Gross yield is a fast way to compare market-level opportunity before operating expenses, financing, taxes, insurance, seasonality, and local rules.
Annual revenue uses ADR, adjusted occupancy, and estimated cleaning revenue when cleaning and stay data exists.
ADR is nightly-only and excludes cleaning fees and other guest fees.
Occupancy is adjusted occupancy of bookable nights, excluding host-blocked nights.
Gross yield uses annual revenue divided by estimated property value; it does not include operating expenses, financing, taxes, or local regulation risk.
Compare Rental Demand in Hawaii
For long-term rental context, compare statewide Section 8 Fair Market Rent data alongside short-term rental market performance.
Frequently Asked Questions About Hawaii Airbnb and Vrbo Markets
The best short-term rental market in Hawaii for Airbnb and Vrbo investors by gross yield is Big Island, with 12.4% gross yield, $77,250 in average annual revenue, and 7,028 active listings.
US markets are ranked by gross yield, which compares annual short-term rental revenue from demand sources like Airbnb and Vrbo with estimated property value. Gross yield is useful for comparing markets before expenses, financing, taxes, and local regulation are included.
Gross yield is usually better for market comparison because it accounts for both revenue potential and property value. Revenue alone can favor expensive markets where purchase prices may reduce investor returns.
Monthly revenue is calculated from the average yearly revenue per listing over the last twelve months (LTM), divided by 12. This figure represents gross booking revenue across short-term rental demand sources, including Airbnb and Vrbo, before expenses like cleaning fees, platform fees, and property management costs.
ADR is the average nightly price that guests pay to book a short-term rental in a given market. It's calculated by dividing the total revenue by the number of booked nights. Higher ADR markets typically have premium properties or are in high-demand tourist destinations.