Show Low, White Mountains Airbnb revenue and occupancy data
What Airbnb listings in Show Low earn, how often they're booked, and how that compares with the rest of White Mountains, AZ.
Over the past 12 months, regularly available listings in Show Low earned $26,489 on average, were booked for 46% of the nights they were open, and averaged $286 a night. The median gross yield, before expenses, is 7.1%.
Yearly revenue
$26,489
Occupancy
46%
Nightly rate
$286
Gross yield
7.1%
before expenses
Median of 186 listings
Active listings
230
My take on Show Low
In Show Low, two-bedroom listings averaged $18,844 in trailing-year booking revenue, below the White Mountains, AZ average of $20,023 for that size. Yet their median potential gross yield was 7.4%, compared with 6.6% across the market.
Revenue alone does not tell the whole purchase story. The higher potential gross yield adds purchase-price context, but it is before expenses, financing and taxes—not a promise of higher take-home income. For a two-bedroom property, check both the listing comparables and the asking price.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Show Low?
Regularly available Airbnb listings in Show Low earned an average of $26,489 over the past 12 months. That is 7% more than the White Mountains, AZ average of $24,846. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Show Low?
Listings in Show Low were booked for an average of 46% of the nights they were open for booking over the past 12 months. That is about the same as the White Mountains, AZ average of 46%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Show Low?
The average nightly rate in Show Low was $286 over the past 12 months, including cleaning fees. That is 6% higher than the White Mountains, AZ average of $269.
Is an Airbnb in Show Low profitable?
For homes with a matched home value, the median room-revenue potential in Show Low is $29,904 a year and the median gross yield is 7.1%. Gross yield is 0.6 points higher than the White Mountains, AZ median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Show Low by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the White Mountains, AZ figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 18 listings | $16,757 White Mountains, AZ: $16,841 | Not enough data |
| 2 bedrooms 79 listings | $18,844 White Mountains, AZ: $20,023 | 7.4% White Mountains, AZ: 6.6% |
| 3 bedrooms 84 listings | $25,584 White Mountains, AZ: $24,831 | 6.8% White Mountains, AZ: 6.5% |
| 4+ bedrooms 46 listings | $44,417 White Mountains, AZ: $38,189 | 6.8% White Mountains, AZ: 6.2% |
How does Show Low compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Show Low This area 230 listings | $26,489 | 46% | $286 | 7.1% |
| White Mountains, AZ market 997 listings | $24,846 | 46% | $269 | 6.5% |
| Lake of the Woods 105 listings | $24,963 | 50% | $237 | 8.5% |
| Pinetop–Lakeside and Country Club 294 listings | $26,680 | 43% | $308 | 5.8% |
| Heber–Overgaard 93 listings | $21,363 | 45% | $247 | 6.3% |
Where is Show Low?
The White Mountains, AZ market includes 12 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (230 in Show Low). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the White Mountains, AZ market page?
The market page summarizes all of White Mountains, AZ from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Show Low
With BNBCalc Markets, compare Show Low by bedroom count and performance level, see home prices, and browse its listings on the map.