White Mountains, AZ
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Overview
Annual Rev
$28k
12 mo avg
↓3%
from prior 12 mo
Occupancy rate
🔒 3•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 $2••
12 mo avg
••.•%
from prior 12 mo
Lead time
30 days
12 mo avg
↓7 days
from prior 12 mo
Revpar
$59
12 mo avg
↓18%
from prior 12 mo
Methodology note: Figures reflect White Mountains market data as of May 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | 5 (1%) | +$35,511 (+90%) | $75,136 | $39,625 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (6.1 nights)
3 bedrooms (5.3 nights)
Studio (5.2 nights)
1 bedroom (4.6 nights)
4+ bedrooms (4.4 nights)
Cleaning fee by bedroom
4+ bedrooms ($256)
3 bedrooms ($153)
2 bedrooms ($107)
1 bedroom ($70)
Studio ($61)
Professional host share
Professionally managed (68%)
Independent hosts (32%)
As of May 2026, Show Low, Pinetop-Lakeside, Springerville have 2,104 active Airbnb and VRBO listings. This represents a 6% decrease from the previous year.
The average Airbnb or VRBO in White Mountains generates $28K per year. High-performing properties earn $52K/year, while low-performing properties earn $13K/year. This wide disparity suggests that market revenue is heavily concentrated among top-tier assets, despite a recent 26% decline in total revenue per listing.
Average home prices in White Mountains vary by property size: 1-bedroom properties cost approximately $0, 2-bedroom homes average $326K, 3-bedroom properties are around $455K, and 4+ bedroom homes average $548K. These prices reflect median home values across the Show Low, Pinetop-Lakeside, Springerville area.
Airbnb and VRBO can be profitable in White Mountains, with an average gross yield of 8% across all properties. High-performing properties achieve yields up to 14%, which is considered top for short-term rental investment. The gap between average and high yields highlights how effectively top operators navigate a 28% occupancy environment.
The average occupancy rate for Airbnbs and VRBOs in White Mountains is 28%. This occupancy level, combined with an average nightly rate of $242, results in a RevPAR (revenue per available room) of $54 per day.
4+ bedroom properties demonstrate the strongest performance in White Mountains, with an average gross yield of 8% and annual revenue of $46K. These properties balance purchase price ($548K), operating costs, and rental demand most effectively in the White Mountains market.
Short-term rental regulations vary by jurisdiction in the White Mountains area. Show Low: Lenient. No specific STR regulations or permit requirements. Operates under general business licensing and zoning rules. Minimal enforcement. Pinetop-Lakeside: Lenient. Business license required, must comply with zoning. No owner-occupancy rules or density caps. Light enforcement, primarily complaint-driven. Springerville: Lenient. No dedicated STR ordinance. General business license and tax compliance expected. Minimal active enforcement of rental activities. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The White Mountains Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 6% year-over-year, while RevPAR has decreased 26%. This indicates balanced supply-demand dynamics, where the contraction in revenue is being met by a corresponding exit of inventory, preventing a total market collapse.
Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 39% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-April) when gaining traction is harder.
The most common amenities in White Mountains listings include: Kitchen (92%), Tv (82%), Washing Machine (75%), Air Conditioning (65%), Heating (58%). Amenities that boost revenue the most include Washing Machine, Internet, Air Conditioning, with Washing Machine properties earning approximately 25% more ($42K/year vs $33K/year).
Monthly estimated revenue per listing in White Mountains over the last 12 months: May: $2K, June: $2K, July: $3K, August: $2K, September: $1K, October: $2K, November: $1K, December: $2K, January: $1K, February: $993, March: $1K, April: $974. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in White Mountains is $242, up 20% year-over-year. By property size: 1-bedroom properties average $136/night, 2-bedroom properties average $185/night, 3-bedroom properties average $244/night, 4+ bedroom properties average $416/night. Rates peak in December and are lowest in May.
Guests in White Mountains book an average of 30 days in advance, down 22% from last year. By property size: 1-bedroom: 25 days, 2-bedroom: 28 days, 3-bedroom: 30 days, 4+ bedroom: 37 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the White Mountains Airbnb and VRBO market has seen the following changes: supply declined 6%, revenue per listing decreased 26%, occupancy fell 20%, average nightly rates increased 20%, and lead time decreased 22%. These shifts reflect a market where aggressive pricing strategies are struggling to maintain occupancy levels.
In White Mountains, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 66% higher occupancy than weekdays.