Long Lake Township, Traverse City Airbnb revenue and occupancy data
What Airbnb listings in Long Lake Township earn, how often they're booked, and how that compares with the rest of Traverse City, MI.
Over the past 12 months, regularly available listings in Long Lake Township earned $46,254 on average, were booked for 49% of the nights they were open, and averaged $530 a night. The median gross yield, before expenses, is 11.7%.
Yearly revenue
$46,254
Occupancy
49%
Nightly rate
$530
Gross yield
11.7%
before expenses
Median of 70 listings
Active listings
73
My take on Long Lake Township
Long Lake Township averaged $46,254 in trailing-year booking revenue, compared with $32,039 across Traverse City, MI. Its average nightly rate was $530 versus $384 for the market, while occupancy was 49% of available nights, roughly in line with the market.
The higher area revenue is accompanied by a higher average rate, not a materially higher occupancy figure. For a specific property, comparable listings can help establish whether that rate is plausible for its size and features.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Long Lake Township?
Regularly available Airbnb listings in Long Lake Township earned an average of $46,254 over the past 12 months. That is 44% more than the Traverse City, MI average of $32,039. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Long Lake Township?
Listings in Long Lake Township were booked for an average of 49% of the nights they were open for booking over the past 12 months. That is about the same as the Traverse City, MI average of 49%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Long Lake Township?
The average nightly rate in Long Lake Township was $530 over the past 12 months, including cleaning fees. That is 38% higher than the Traverse City, MI average of $384.
Is an Airbnb in Long Lake Township profitable?
For homes with a matched home value, the median room-revenue potential in Long Lake Township is $63,886 a year and the median gross yield is 11.7%. Gross yield is 1.5 points lower than the Traverse City, MI median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Long Lake Township by bedroom count?
Two-bedroom homes have the highest gross yield in Long Lake Township, at 13.9%. The table shows average yearly revenue and median gross yield for each home size, with the Traverse City, MI figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 2 bedrooms 20 listings | $29,302 Traverse City, MI: $27,047 | 13.9% Traverse City, MI: 13.5% |
| 3 bedrooms 18 listings | $42,864 Traverse City, MI: $34,386 | 13.5% Traverse City, MI: 13.3% |
| 4+ bedrooms 34 listings | $58,571 Traverse City, MI: $50,486 | 10.2% Traverse City, MI: 12.2% |
How does Long Lake Township compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Long Lake Township This area 73 listings | $46,254 | 49% | $530 | 11.7% |
| Traverse City, MI market 3,384 listings | $32,039 | 49% | $384 | 13.2% |
| Downtown, Commons and Bayfront 226 listings | $35,215 | 48% | $355 | 12.6% |
| Northwest Traverse City 76 listings | $37,315 | 46% | $389 | 11.6% |
| Elmwood and Greilickville 43 listings | $43,053 | 51% | $498 | 13.0% |
| Garfield and Blair 67 listings | $42,902 | 50% | $472 | 11.1% |
Where is Long Lake Township?
The Traverse City, MI market includes 45 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (73 in Long Lake Township). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Traverse City, MI market page?
The market page summarizes all of Traverse City, MI from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Long Lake Township
With BNBCalc Markets, compare Long Lake Township by bedroom count and performance level, see home prices, and browse its listings on the map.