Higgins Lake Region, Traverse City Airbnb revenue and occupancy data
What Airbnb listings in Higgins Lake Region earn, how often they're booked, and how that compares with the rest of Traverse City, MI.
Over the past 12 months, regularly available listings in Higgins Lake Region earned $22,704 on average, were booked for 49% of the nights they were open, and averaged $301 a night. The median gross yield, before expenses, is 12.4%.
Yearly revenue
$22,704
Occupancy
49%
Nightly rate
$301
Gross yield
12.4%
before expenses
Median of 37 listings
Active listings
47
My take on Higgins Lake Region
Average trailing-year booking revenue in Higgins Lake Region was $22,704, compared with $32,039 in the wider market. Occupancy was nearly identical, at 49% and 49% of available nights, respectively. The local average nightly rate was $301, though that figure alone does not establish why revenue differs. Look at comparable rentals' rates and booking patterns before using the area average to project a particular property's performance.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Higgins Lake Region?
Regularly available Airbnb listings in Higgins Lake Region earned an average of $22,704 over the past 12 months. That is 29% less than the Traverse City, MI average of $32,039. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Higgins Lake Region?
Listings in Higgins Lake Region were booked for an average of 49% of the nights they were open for booking over the past 12 months. That is about the same as the Traverse City, MI average of 49%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Higgins Lake Region?
The average nightly rate in Higgins Lake Region was $301 over the past 12 months, including cleaning fees. That is 22% lower than the Traverse City, MI average of $384.
Is an Airbnb in Higgins Lake Region profitable?
For homes with a matched home value, the median room-revenue potential in Higgins Lake Region is $28,698 a year and the median gross yield is 12.4%. Gross yield is 0.8 points lower than the Traverse City, MI median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Higgins Lake Region by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Traverse City, MI figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 2 bedrooms 18 listings | $20,952 Traverse City, MI: $27,047 | 12.8% Traverse City, MI: 13.5% |
| 3 bedrooms 15 listings | $21,972 Traverse City, MI: $34,386 | 13.3% Traverse City, MI: 13.3% |
| 4+ bedrooms 12 listings | $26,548 Traverse City, MI: $50,486 | 9.4% Traverse City, MI: 12.2% |
How does Higgins Lake Region compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Higgins Lake Region This area 47 listings | $22,704 | 49% | $301 | 12.4% |
| Traverse City, MI market 3,384 listings | $32,039 | 49% | $384 | 13.2% |
| Houghton Lake Region 119 listings | $23,280 | 49% | $268 | 12.5% |
| Grayling and Crawford Country 76 listings | $23,875 | 50% | $272 | 16.1% |
| Lake City and Missaukee Country 31 listings | $21,665 | 45% | $277 | 13.6% |
| Kalkaska and Northern Lake Country 53 listings | $27,553 | 52% | $318 | 17.3% |
Where is Higgins Lake Region?
The Traverse City, MI market includes 45 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (47 in Higgins Lake Region). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Traverse City, MI market page?
The market page summarizes all of Traverse City, MI from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Higgins Lake Region
With BNBCalc Markets, compare Higgins Lake Region by bedroom count and performance level, see home prices, and browse its listings on the map.