Sturgeon Bay City, WI Airbnb revenue and occupancy data
What Airbnb listings in Sturgeon Bay City earn, how often they're booked, and how that compares with the rest of Sturgeon Bay, WI.
Over the past 12 months, regularly available listings in Sturgeon Bay City earned $27,959 on average, were booked for 47% of the nights they were open, and averaged $302 a night. The median gross yield, before expenses, is 10.0%.
Yearly revenue
$27,959
Occupancy
47%
Nightly rate
$302
Gross yield
10.0%
before expenses
Median of 78 listings
Active listings
134
My take on Sturgeon Bay City
Sturgeon Bay City has lower average trailing-year booking revenue than the wider Sturgeon Bay, WI market: $27,959 versus $36,261. The gap persists among three-bedroom listings, which average $33,812 in the city compared with $41,004 across the market.
That makes bedroom-matched city listings a useful starting point rather than applying the wider market average to a city property. A higher revenue forecast needs support from the property's actual competing listings.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Sturgeon Bay City?
Regularly available Airbnb listings in Sturgeon Bay City earned an average of $27,959 over the past 12 months. That is 23% less than the Sturgeon Bay, WI average of $36,261. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Sturgeon Bay City?
Listings in Sturgeon Bay City were booked for an average of 47% of the nights they were open for booking over the past 12 months. That is 3 points lower than the Sturgeon Bay, WI average of 50%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Sturgeon Bay City?
The average nightly rate in Sturgeon Bay City was $302 over the past 12 months, including cleaning fees. That is 33% lower than the Sturgeon Bay, WI average of $451.
Is an Airbnb in Sturgeon Bay City profitable?
For homes with a matched home value, the median room-revenue potential in Sturgeon Bay City is $41,175 a year and the median gross yield is 10.0%. Gross yield is 1.6 points lower than the Sturgeon Bay, WI median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Sturgeon Bay City by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Sturgeon Bay, WI figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 9 listings | $19,259 Sturgeon Bay, WI: $20,483 | – |
| 1 bedroom 40 listings | $21,124 Sturgeon Bay, WI: $25,173 | Not enough data |
| 2 bedrooms 37 listings | $27,308 Sturgeon Bay, WI: $29,821 | 9.2% Sturgeon Bay, WI: 10.8% |
| 3 bedrooms 34 listings | $33,812 Sturgeon Bay, WI: $41,004 | 10.9% Sturgeon Bay, WI: 11.8% |
| 4+ bedrooms 14 listings | $40,590 Sturgeon Bay, WI: $50,872 | 8.3% Sturgeon Bay, WI: 13.2% |
How does Sturgeon Bay City compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Sturgeon Bay City This area 134 listings | $27,959 | 47% | $302 | 10.0% |
| Sturgeon Bay, WI market 1,001 listings | $36,261 | 50% | $451 | 11.6% |
| Sevastopol and Northeast Sturgeon Bay Country 53 listings | $36,189 | 47% | $473 | 14.8% |
| Egg Harbor and Countryside 125 listings | $39,305 | 47% | $486 | 11.7% |
| Southern Door Bayside and Countryside 73 listings | $37,999 | 49% | $438 | 11.4% |
| Jacksonport 38 listings | $45,101 | 50% | $531 | 16.6% |
Where is Sturgeon Bay City?
The Sturgeon Bay, WI market includes 13 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (134 in Sturgeon Bay City). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 1, 2026 and refresh monthly.
Why are these figures different from the Sturgeon Bay, WI market page?
The market page summarizes all of Sturgeon Bay, WI from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Sturgeon Bay City
With BNBCalc Markets, compare Sturgeon Bay City by bedroom count and performance level, see home prices, and browse its listings on the map.