Sturgeon Bay

As of May 2026, Sturgeon Bay, Door County, Egg Harbor have 1,335 active Airbnb and VRBO listings. This represents a 4% decrease from the previous year.

The average Airbnb or VRBO in Sturgeon Bay generates $47K per year. High-performing properties earn $90K/year, while low-performing properties earn $24K/year. This significant spread highlights a bifurcated market where top-tier assets capture nearly double the average revenue, suggesting that even with a 36% revenue decline, top listings remain insulated from broader downturns.

Average home prices in Sturgeon Bay vary by property size: 1-bedroom properties cost approximately $0, 2-bedroom homes average $363K, 3-bedroom properties are around $520K, and 4+ bedroom homes average $492K. These prices reflect median home values across the Sturgeon Bay, Door County, Egg Harbor area.

Airbnb and VRBO can be profitable in Sturgeon Bay, with an average gross yield of 11% across all properties. High-performing properties achieve yields up to 22%, which is considered top for short-term rental investment. The wide yield variance indicates that profitability is heavily dependent on specific asset-level performance rather than market-wide conditions.

The average occupancy rate for Airbnbs and VRBOs in Sturgeon Bay is 34%. This occupancy level, combined with an average nightly rate of $352, results in a RevPAR (revenue per available room) of $86 per day.

2-bedroom properties demonstrate the strongest performance in Sturgeon Bay, with an average gross yield of 12% and annual revenue of $43K. These properties balance purchase price ($363K), operating costs, and rental demand most effectively in the Sturgeon Bay market.

Short-term rental regulations vary by jurisdiction in the Sturgeon Bay area. Sturgeon Bay: Moderate. Permit required, annual registration, zoning compliance, occupancy limits. City tracks rentals and enforces violations with warnings and fines. Door County (unincorporated): Lenient. Tourism zone permit required, basic safety standards. Limited enforcement due to rural nature and high tourism economy. Egg Harbor: Moderate. Village permit mandatory, parking requirements, occupancy limits, complaint-driven enforcement. Growing rental market with standard oversight. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Sturgeon Bay Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 4% year-over-year, while RevPAR has decreased 36%. This indicates balanced supply-demand dynamics. The contraction in supply has yet to offset the sharp drop in revenue, suggesting demand is currently adjusting to the existing inventory volume.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 63% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-January) when gaining traction is harder.

The most common amenities in Sturgeon Bay listings include: Kitchen (97%), Air Conditioning (89%), Tv (77%), Washing Machine (67%), Heating (54%). Amenities that boost revenue the most include Washing Machine, Hot Tub, Air Conditioning, with Washing Machine properties earning approximately 40% more ($70K/year vs $50K/year).

Monthly estimated revenue per listing in Sturgeon Bay over the last 12 months: May: $2K, June: $4K, July: $6K, August: $5K, September: $3K, October: $4K, November: $2K, December: $1K, January: $822, February: $883, March: $1K, April: $1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Sturgeon Bay is $352, up 10% year-over-year. By property size: 1-bedroom properties average $209/night, 2-bedroom properties average $298/night, 3-bedroom properties average $393/night, 4+ bedroom properties average $572/night. Rates peak in July and are lowest in January.

Guests in Sturgeon Bay book an average of 43 days in advance, down 20% from last year. By property size: 1-bedroom: 37 days, 2-bedroom: 39 days, 3-bedroom: 46 days, 4+ bedroom: 54 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Sturgeon Bay Airbnb and VRBO market has seen the following changes: supply declined 4%, revenue per listing decreased 36%, occupancy fell 15%, average nightly rates increased 10%, and lead time decreased 20%. These metrics point to a market experiencing pricing resistance, where higher rates are failing to sustain occupancy levels.

In Sturgeon Bay, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 62% higher occupancy than weekdays.