Sturgeon Bay, WI
Unlock the data for all Markets
Overview
Annual Rev
$57.8k
12 mo avg
↑6%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
$360
12 mo avg
↑17%
from prior 12 mo
Lead time
44 days
12 mo avg
↓8 days
from prior 12 mo
Revpar
$110
12 mo avg
↓6%
from prior 12 mo
Methodology note: Figures reflect Sturgeon Bay market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +26% $15,034/yr |
| Sauna | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (5.2 nights)
4+ bedrooms (4.7 nights)
2 bedrooms (4.6 nights)
1 bedroom (3.7 nights)
Cleaning fee by bedroom
4+ bedrooms ($296)
3 bedrooms ($199)
2 bedrooms ($141)
1 bedroom ($88)
Professional host share
Professionally managed (71%)
Independent hosts (29%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Sturgeon Bay going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending August 2026, the Sturgeon Bay market averaged 1,425 active Airbnb and VRBO listings, up 7% from a year earlier and up 37% over two years.
An average Sturgeon Bay listing earns $54K/year. High-performing listings earn $107K, while low-performing listings earn $29K.
Median Sturgeon Bay home prices by size are 2-bedroom $366K, 3-bedroom $531K, and 4+ bedroom $497K.
Average gross yield is 13%, reaching 25% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Sturgeon Bay is 32%, producing RevPAR of $108 per available night.
2-bedroom listings have the highest average gross yield at 14%. They average $51K/year in revenue against a $366K median purchase price.
Rules vary across Sturgeon Bay. Sturgeon Bay: Moderate. Permit required, annual renewal, inspections, occupancy limits. Standard enforcement through complaints. Door County (unincorporated): Lenient. Tourism zone permit system, basic safety rules, minimal density limits. Light enforcement, complaint-driven. Egg Harbor: Moderate. Village permit mandatory, property standards, parking requirements, occupancy caps. Moderate enforcement, primarily complaint-based with occasional proactive checks. Verify requirements for the property's jurisdiction.
The Sturgeon Bay Airbnb and VRBO market appears broadly balanced. Supply has grown 7% year-over-year, while RevPAR has increased 7%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in January and February.
The most common amenities are Kitchen (97%), Internet (95%), TV (94%). The strongest positive revenue associations are Washing Machine (+49%), Bbq (+28%), TV (+26%).
Average daily rate in Sturgeon Bay is $380, up 18% year-over-year. Rates peak in July and are lowest in January.
Guests in Sturgeon Bay book an average of 45 days in advance, down 6% from last year. Booking windows range from 38 days for 1-bedroom listings to 55 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 58% higher than weekday occupancy.