Jacksonport, Sturgeon Bay Airbnb revenue and occupancy data

What Airbnb listings in Jacksonport earn, how often they're booked, and how that compares with the rest of Sturgeon Bay, WI.

Parker Place

Editorial direction

Parker Place

Co-founder & CTO, BNBCalc

Over the past 12 months, regularly available listings in Jacksonport earned $45,101 on average, were booked for 50% of the nights they were open, and averaged $531 a night. The median gross yield, before expenses, is 16.6%.

Yearly revenue

$45,101

Occupancy

50%

Nightly rate

$531

Gross yield

16.6%

before expenses

Median of 27 listings

Active listings

38

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My take on Jacksonport

Jacksonport averaged $45,101 in trailing-year booking revenue, above the wider Sturgeon Bay, WI market, while occupancy was about the same: 50% locally versus 50%. Median potential gross yield was also higher, at 16.6% compared with 11.6%. Those are separate measures: the revenue average records past bookings, while gross yield relates annual revenue potential to home value before expenses, financing and taxes. The yield advantage is not a net-return estimate for a particular purchase.

Commentary uses groups of at least 20 listings. Tables may include smaller groups.

How much do Airbnb hosts make in Jacksonport?

Regularly available Airbnb listings in Jacksonport earned an average of $45,101 over the past 12 months. That is 24% more than the Sturgeon Bay, WI average of $36,261. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.

What is the Airbnb occupancy rate in Jacksonport?

Listings in Jacksonport were booked for an average of 50% of the nights they were open for booking over the past 12 months. That is about the same as the Sturgeon Bay, WI average of 50%. Nights a host blocked off don't count.

How much does an Airbnb cost per night in Jacksonport?

The average nightly rate in Jacksonport was $531 over the past 12 months, including cleaning fees. That is 18% higher than the Sturgeon Bay, WI average of $451.

Is an Airbnb in Jacksonport profitable?

For homes with a matched home value, the median room-revenue potential in Jacksonport is $64,671 a year and the median gross yield is 16.6%. Gross yield is 5.0 points higher than the Sturgeon Bay, WI median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.

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How much do Airbnb hosts make in Jacksonport by bedroom count?

The table shows average yearly revenue and median gross yield for each home size, with the Sturgeon Bay, WI figure for the same size under each one.

Average yearly revenue and median gross yield by bedroom count in Jacksonport, with Sturgeon Bay, WI figures
BedroomsYearly revenueGross yield
2 bedrooms

11 listings

$36,873

Sturgeon Bay, WI: $29,821

17.6%

Sturgeon Bay, WI: 10.8%

3 bedrooms

14 listings

$35,145

Sturgeon Bay, WI: $41,004

14.6%

Sturgeon Bay, WI: 11.8%

4+ bedrooms

9 listings

$77,972

Sturgeon Bay, WI: $50,872

18.9%

Sturgeon Bay, WI: 13.2%

How does Jacksonport compare with nearby areas?

Every row uses the same method and data date. Nearby areas link to their own pages.

Average yearly revenue, occupancy and nightly rate, and median gross yield, in Jacksonport, the Sturgeon Bay, WI market and nearby areas
AreaYearly revenueOccupancyNightly rateGross yield
Jacksonport

This area

38 listings

$45,10150%$53116.6%
Sturgeon Bay, WI market

1,001 listings

$36,26150%$45111.6%
Egg Harbor and Countryside

125 listings

$39,30547%$48611.7%
Sevastopol and Northeast Sturgeon Bay Country

53 listings

$36,18947%$47314.8%
Sturgeon Bay City

134 listings

$27,95947%$30210.0%
Southern Door Bayside and Countryside

73 listings

$37,99949%$43811.4%

Where is Jacksonport?

The Sturgeon Bay, WI market includes 13 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.

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About these figures

How is yearly revenue measured?

It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.

How is occupancy measured?

For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.

How is the nightly rate measured?

It is the average price per booked night over the past 12 months, including cleaning fees.

What is room-revenue potential?

It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.

What is gross yield?

For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.

Which listings are included?

Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (38 in Jacksonport). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.

How current is this data?

Figures are current as of November 1, 2026 and refresh monthly.

Why are these figures different from the Sturgeon Bay, WI market page?

The market page summarizes all of Sturgeon Bay, WI from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.

What can't these figures tell me?

They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.

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Go deeper on Jacksonport

With BNBCalc Markets, compare Jacksonport by bedroom count and performance level, see home prices, and browse its listings on the map.

Explore JacksonportReveal any property's Airbnb profitability