Sherman, TX Airbnb revenue and occupancy data
What Airbnb listings in Sherman earn, how often they're booked, and how that compares with the rest of Sherman, TX.
Over the past 12 months, regularly available listings in Sherman earned $16,288 on average, were booked for 53% of the nights they were open, and averaged $160 a night. The median gross yield, before expenses, is 12.5%.
Yearly revenue
$16,288
Occupancy
53%
Nightly rate
$160
Gross yield
12.5%
before expenses
Median of 20 listings
Active listings
42
My take on Sherman
Sherman’s average nightly rate is $160, below the wider Sherman, TX market’s, even though occupancy is higher. Listings book 53% of available nights versus 49% marketwide, while average trailing-year booking revenue is $16,288 versus $25,753. A booking percentage alone does not capture how much a rental earns. For a Sherman property, comparable listings need to support the expected nightly rate as well as the booked share of available nights.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Sherman?
Regularly available Airbnb listings in Sherman earned an average of $16,288 over the past 12 months. That is 37% less than the Sherman, TX average of $25,753. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Sherman?
Listings in Sherman were booked for an average of 53% of the nights they were open for booking over the past 12 months. That is 4 points higher than the Sherman, TX average of 49%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Sherman?
The average nightly rate in Sherman was $160 over the past 12 months, including cleaning fees. That is 39% lower than the Sherman, TX average of $264.
Is an Airbnb in Sherman profitable?
For homes with a matched home value, the median room-revenue potential in Sherman is $28,975 a year and the median gross yield is 12.5%. Gross yield is 0.3 points lower than the Sherman, TX median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Sherman by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Sherman, TX figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 18 listings | $13,048 Sherman, TX: $15,168 | Not enough data |
| 2 bedrooms 11 listings | $15,204 Sherman, TX: $18,624 | 15.9% Sherman, TX: 15.2% |
| 3 bedrooms 8 listings | $19,212 Sherman, TX: $24,102 | 12.2% Sherman, TX: 12.2% |
| 4+ bedrooms 5 listings | $25,656 Sherman, TX: $47,267 | Not enough data Sherman, TX: 10.0% |
How does Sherman compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Sherman This area 42 listings | $16,288 | 53% | $160 | 12.5% |
| Sherman, TX market 384 listings | $25,753 | 49% | $264 | 12.8% |
| Denison 61 listings | $22,848 | 52% | $228 | 14.2% |
| Pottsboro and Preston Peninsula 62 listings | $31,724 | 51% | $304 | 11.0% |
Where is Sherman?
The Sherman, TX market includes 7 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (42 in Sherman). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Sherman, TX market page?
The market page summarizes all of Sherman, TX from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Sherman
With BNBCalc Markets, compare Sherman by bedroom count and performance level, see home prices, and browse its listings on the map.