Sherman

As of June 2026, Sherman, Denison, Durant have 892 active Airbnb and VRBO listings. This represents a 5% increase from the previous year.

The average Airbnb or VRBO in Sherman generates $24K per year. High-performing properties earn $53K/year, while low-performing properties earn $8K/year. The substantial disparity between top and bottom earners suggests that revenue potential is highly polarized, likely driven by specific property attributes or operational efficiencies rather than a uniform market baseline.

Average home prices in Sherman vary by property size: 1-bedroom properties cost approximately $0, 2-bedroom homes average $152K, 3-bedroom properties are around $296K, and 4+ bedroom homes average $419K. These prices reflect median home values across the Sherman, Denison, Durant area.

Airbnb and VRBO can be profitable in Sherman, with an average gross yield of 8% across all properties. High-performing properties achieve yields up to 17%, which is considered top for short-term rental investment. This wide spread in yields highlights significant variance in asset performance, indicating that market returns are highly sensitive to individual property selection and management.

The average occupancy rate for Airbnbs and VRBOs in Sherman is 24%. This occupancy level, combined with an average nightly rate of $237, results in a RevPAR (revenue per available room) of $50 per day.

4+ bedroom properties demonstrate the strongest performance in Sherman, with an average gross yield of 12% and annual revenue of $51K. These properties balance purchase price ($419K), operating costs, and rental demand most effectively in the Sherman market.

Short-term rental regulations vary by jurisdiction in the Sherman area. Sherman: Lenient. No specific STR regulations or permit requirements. Operates under general business licensing and zoning. Minimal enforcement. Denison: Lenient. No dedicated STR ordinance. Standard business license and tax compliance required. Light enforcement through complaint-based system. Durant: Lenient. No specific STR regulations. General business license and sales tax collection required. Minimal active enforcement of short-term rentals. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Sherman Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 5% year-over-year, while RevPAR has decreased 19%. This indicates balanced supply-demand dynamics. The contraction in revenue amidst modest inventory expansion points to a softening of pricing power as the market adjusts to the current capacity.

Launch around April, 2-3 months before peak fall season (July peaks). This pre-peak timing lets you build reviews when competition is 46% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (September-February) when gaining traction is harder.

The most common amenities in Sherman listings include: Air Conditioning (100%), Kitchen (97%), Tv (89%), Washing Machine (87%), Heating (73%). Amenities that boost revenue the most include Pool, Hot Tub, Lake Access, with Pool properties earning approximately 48% more ($58K/year vs $40K/year).

Monthly estimated revenue per listing in Sherman over the last 12 months: May: $2K, June: $2K, July: $2K, August: $2K, September: $1K, October: $2K, November: $2K, December: $1K, January: $1K, February: $841, March: $2K, April: $2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Sherman is $237, up 15% year-over-year. By property size: 1-bedroom properties average $137/night, 2-bedroom properties average $174/night, 3-bedroom properties average $219/night, 4+ bedroom properties average $451/night. Rates peak in December and are lowest in January.

Guests in Sherman book an average of 25 days in advance, down 17% from last year. By property size: 1-bedroom: 21 days, 2-bedroom: 22 days, 3-bedroom: 24 days, 4+ bedroom: 34 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Sherman Airbnb and VRBO market has seen the following changes: supply grew 5%, revenue per listing decreased 19%, occupancy fell 17%, average nightly rates increased 15%, and lead time decreased 17%. These metrics reveal a shift toward shorter booking windows and lower utilization, suggesting that higher nightly rates are currently struggling to maintain previous demand levels.

In Sherman, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 68% higher occupancy than weekdays.