Denison, Sherman Airbnb revenue and occupancy data
What Airbnb listings in Denison earn, how often they're booked, and how that compares with the rest of Sherman, TX.
Over the past 12 months, regularly available listings in Denison earned $22,848 on average, were booked for 52% of the nights they were open, and averaged $228 a night. The median gross yield, before expenses, is 14.2%.
Yearly revenue
$22,848
Occupancy
52%
Nightly rate
$228
Gross yield
14.2%
before expenses
Median of 50 listings
Active listings
61
My take on Denison
Denison books a larger share of available nights than the wider Sherman, TX market, but its listings earn less on average. Occupancy is 52% versus 49% marketwide, while average trailing-year booking revenue is $22,848 versus $25,753.
The average nightly rate in Denison is $228, also below the wider market’s. When comparing properties, look at both rates and booking patterns rather than relying on occupancy alone as a revenue signal.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Denison?
Regularly available Airbnb listings in Denison earned an average of $22,848 over the past 12 months. That is 11% less than the Sherman, TX average of $25,753. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Denison?
Listings in Denison were booked for an average of 52% of the nights they were open for booking over the past 12 months. That is 3 points higher than the Sherman, TX average of 49%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Denison?
The average nightly rate in Denison was $228 over the past 12 months, including cleaning fees. That is 14% lower than the Sherman, TX average of $264.
Is an Airbnb in Denison profitable?
For homes with a matched home value, the median room-revenue potential in Denison is $25,540 a year and the median gross yield is 14.2%. Gross yield is 1.4 points higher than the Sherman, TX median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Denison by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Sherman, TX figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 7 listings | $11,440 Sherman, TX: $15,168 | Not enough data |
| 2 bedrooms 23 listings | $15,926 Sherman, TX: $18,624 | 14.8% Sherman, TX: 15.2% |
| 3 bedrooms 28 listings | $21,848 Sherman, TX: $24,102 | 13.6% Sherman, TX: 12.2% |
How does Denison compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Denison This area 61 listings | $22,848 | 52% | $228 | 14.2% |
| Sherman, TX market 384 listings | $25,753 | 49% | $264 | 12.8% |
| Sherman 42 listings | $16,288 | 53% | $160 | 12.5% |
| Pottsboro and Preston Peninsula 62 listings | $31,724 | 51% | $304 | 11.0% |
Where is Denison?
The Sherman, TX market includes 7 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (61 in Denison). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Sherman, TX market page?
The market page summarizes all of Sherman, TX from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Denison
With BNBCalc Markets, compare Denison by bedroom count and performance level, see home prices, and browse its listings on the map.