Douglas and West Saugatuck, MI Airbnb revenue and occupancy data
What Airbnb listings in Douglas and West Saugatuck earn, how often they're booked, and how that compares with the rest of Saugatuck, MI.
Over the past 12 months, regularly available listings in Douglas and West Saugatuck earned $49,257 on average, were booked for 51% of the nights they were open, and averaged $565 a night. The median gross yield, before expenses, is 12.5%.
Yearly revenue
$49,257
Occupancy
51%
Nightly rate
$565
Gross yield
12.5%
before expenses
Median of 97 listings
Active listings
146
My take on Douglas and West Saugatuck
In Douglas and West Saugatuck, three-bedroom listings averaged $60,247 in trailing-year booking revenue, compared with $44,912 for three-bedroom listings across Saugatuck, MI. Median potential gross yield for three-bedroom homes was 13.5%, below the market's 16.5%.
That makes purchase-price context important. Potential gross yield uses annual revenue potential and matched home values, before expenses, financing and taxes; it is not profit earned on those bookings. Stronger booking revenue alone does not establish what a particular property will return.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Douglas and West Saugatuck?
Regularly available Airbnb listings in Douglas and West Saugatuck earned an average of $49,257 over the past 12 months. That is 7% more than the Saugatuck, MI average of $46,014. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Douglas and West Saugatuck?
Listings in Douglas and West Saugatuck were booked for an average of 51% of the nights they were open for booking over the past 12 months. That is 2 points lower than the Saugatuck, MI average of 53%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Douglas and West Saugatuck?
The average nightly rate in Douglas and West Saugatuck was $565 over the past 12 months, including cleaning fees. That is 7% higher than the Saugatuck, MI average of $530.
Is an Airbnb in Douglas and West Saugatuck profitable?
For homes with a matched home value, the median room-revenue potential in Douglas and West Saugatuck is $67,515 a year and the median gross yield is 12.5%. Gross yield is 1.9 points lower than the Saugatuck, MI median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Douglas and West Saugatuck by bedroom count?
One-bedroom homes have the highest gross yield in Douglas and West Saugatuck, at 18.2%. The table shows average yearly revenue and median gross yield for each home size, with the Saugatuck, MI figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 34 listings | $27,676 Saugatuck, MI: $28,280 | 18.2% Saugatuck, MI: 12.5% |
| 2 bedrooms 43 listings | $37,580 Saugatuck, MI: $32,454 | 11.8% Saugatuck, MI: 13.5% |
| 3 bedrooms 27 listings | $60,247 Saugatuck, MI: $44,912 | 13.5% Saugatuck, MI: 16.5% |
| 4+ bedrooms 40 listings | $74,227 Saugatuck, MI: $67,562 | 11.6% Saugatuck, MI: 14.5% |
How does Douglas and West Saugatuck compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Douglas and West Saugatuck This area 146 listings | $49,257 | 51% | $565 | 12.5% |
| Saugatuck, MI market 1,614 listings | $46,014 | 53% | $530 | 14.4% |
| Saugatuck East Bank 229 listings | $40,861 | 47% | $470 | 11.5% |
| Saugatuck Township North 87 listings | $46,806 | 49% | $546 | 8.6% |
| Saugatuck Township South 48 listings | $53,189 | 49% | $625 | 16.9% |
| Ganges Coast and Country 76 listings | $55,728 | 48% | $692 | 16.8% |
Where is Douglas and West Saugatuck?
The Saugatuck, MI market includes 18 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (146 in Douglas and West Saugatuck). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Saugatuck, MI market page?
The market page summarizes all of Saugatuck, MI from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Douglas and West Saugatuck
With BNBCalc Markets, compare Douglas and West Saugatuck by bedroom count and performance level, see home prices, and browse its listings on the map.