East & South Ruidoso, NM Airbnb revenue and occupancy data
What Airbnb listings in East & South Ruidoso earn, how often they're booked, and how that compares with the rest of Ruidoso, NM.
Over the past 12 months, regularly available listings in East & South Ruidoso earned $34,312 on average, were booked for 43% of the nights they were open, and averaged $328 a night. The median gross yield, before expenses, is 10.2%.
Yearly revenue
$34,312
Occupancy
43%
Nightly rate
$328
Gross yield
10.2%
before expenses
Median of 222 listings
Active listings
309
My take on East & South Ruidoso
East & South Ruidoso averaged $34,312 in trailing-year booking revenue, above the regional average of $28,552, even though its listings booked a smaller share of available nights: 43% versus 48%. The area's average nightly rate was also higher than the region's, at $328.
For a specific property, test the nightly-rate assumption against comparable listings with the same bedroom count rather than assuming the area average fits. The revenue advantage alone does not justify assuming a fuller booking calendar.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in East & South Ruidoso?
Regularly available Airbnb listings in East & South Ruidoso earned an average of $34,312 over the past 12 months. That is 20% more than the Ruidoso, NM average of $28,552. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in East & South Ruidoso?
Listings in East & South Ruidoso were booked for an average of 43% of the nights they were open for booking over the past 12 months. That is 5 points lower than the Ruidoso, NM average of 48%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in East & South Ruidoso?
The average nightly rate in East & South Ruidoso was $328 over the past 12 months, including cleaning fees. That is 23% higher than the Ruidoso, NM average of $267.
Is an Airbnb in East & South Ruidoso profitable?
For homes with a matched home value, the median room-revenue potential in East & South Ruidoso is $36,304 a year and the median gross yield is 10.2%. Gross yield is 0.4 points lower than the Ruidoso, NM median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in East & South Ruidoso by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Ruidoso, NM figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 46 listings | $21,736 Ruidoso, NM: $19,614 | Not enough data Ruidoso, NM: 10.5% |
| 2 bedrooms 95 listings | $25,949 Ruidoso, NM: $22,659 | 11.3% Ruidoso, NM: 12.2% |
| 3 bedrooms 105 listings | $35,572 Ruidoso, NM: $29,072 | 9.7% Ruidoso, NM: 10.0% |
| 4+ bedrooms 60 listings | $55,864 Ruidoso, NM: $45,967 | 8.5% Ruidoso, NM: 9.8% |
How does East & South Ruidoso compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| East & South Ruidoso This area 309 listings | $34,312 | 43% | $328 | 10.2% |
| Ruidoso, NM market 1,445 listings | $28,552 | 48% | $267 | 10.6% |
| West & North Ruidoso 345 listings | $32,520 | 44% | $305 | 10.0% |
| Ruidoso Mountain Outskirts 126 listings | $33,336 | 45% | $329 | 7.0% |
| Cloudcroft & Otero Highlands 209 listings | $25,819 | 47% | $236 | 9.6% |
| Carlsbad & Eddy County 161 listings | $22,758 | 59% | $192 | 11.9% |
Where is East & South Ruidoso?
The Ruidoso, NM market includes 10 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover East and South Ruidoso together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (309 in East & South Ruidoso). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Ruidoso, NM market page?
The market page summarizes all of Ruidoso, NM from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on East & South Ruidoso
With BNBCalc Markets, compare East & South Ruidoso by bedroom count and performance level, see home prices, and browse its listings on the map.