Jacksonville, Rogue Valley Airbnb revenue and occupancy data
What Airbnb listings in Jacksonville earn, how often they're booked, and how that compares with the rest of Rogue Valley, OR.
Over the past 12 months, regularly available listings in Jacksonville earned $21,772 on average, were booked for 42% of the nights they were open, and averaged $239 a night. The median gross yield, before expenses, is 7.2%.
Yearly revenue
$21,772
Occupancy
42%
Nightly rate
$239
Gross yield
7.2%
before expenses
Median of 36 listings
Active listings
37
My take on Jacksonville
Jacksonville listings booked an average of 42% of available nights, compared with 50% across Rogue Valley, OR. Average trailing-year booking revenue was also lower, at $21,772 versus $26,258 marketwide.
The local median potential gross yield was 7.2% in a separate matched home-value sample, before expenses, financing and taxes. If a property's revenue estimate relies on marketwide occupancy, test that assumption against local comparable listings rather than assuming the wider booking average applies.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Jacksonville?
Regularly available Airbnb listings in Jacksonville earned an average of $21,772 over the past 12 months. That is 17% less than the Rogue Valley, OR average of $26,258. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Jacksonville?
Listings in Jacksonville were booked for an average of 42% of the nights they were open for booking over the past 12 months. That is 8 points lower than the Rogue Valley, OR average of 50%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Jacksonville?
The average nightly rate in Jacksonville was $239 over the past 12 months, including cleaning fees. That is 7% lower than the Rogue Valley, OR average of $256.
Is an Airbnb in Jacksonville profitable?
For homes with a matched home value, the median room-revenue potential in Jacksonville is $29,172 a year and the median gross yield is 7.2%. Gross yield is 1.2 points lower than the Rogue Valley, OR median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow does Jacksonville compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Jacksonville This area 37 listings | $21,772 | 42% | $239 | 7.2% |
| Rogue Valley, OR market 940 listings | $26,258 | 50% | $256 | 8.4% |
| Medford & Central Rogue Valley 269 listings | $24,373 | 50% | $230 | 8.4% |
| Applegate Valley 52 listings | $25,610 | 52% | $252 | 8.4% |
| Ashland & South Valley 225 listings | $33,223 | 50% | $324 | 9.3% |
| Southeast Jackson Country 27 listings | $31,822 | 45% | $344 | 6.5% |
Where is Jacksonville?
The Rogue Valley, OR market includes 8 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (37 in Jacksonville). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Rogue Valley, OR market page?
The market page summarizes all of Rogue Valley, OR from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Jacksonville
With BNBCalc Markets, compare Jacksonville by bedroom count and performance level, see home prices, and browse its listings on the map.