Rogue Valley

As of May 2026, Ashland, Medford, Grants Pass, Jacksonville have 1,371 active Airbnb and VRBO listings. This represents a 9% decrease from the previous year.

The average Airbnb or VRBO in Rogue Valley generates $30K per year. High-performing properties earn $58K/year, while low-performing properties earn $12K/year. This wide revenue spread suggests that market performance is heavily polarized, with top earners capturing nearly double the market average despite an overall 16% revenue contraction.

Average home prices in Rogue Valley vary by property size: 1-bedroom properties cost approximately $297K, 2-bedroom homes average $339K, 3-bedroom properties are around $440K, and 4+ bedroom homes average $568K. These prices reflect median home values across the Ashland, Medford, Grants Pass, Jacksonville area.

Airbnb and VRBO can be profitable in Rogue Valley, with an average gross yield of 7% across all properties. High-performing properties achieve yields up to 13%, which is considered top for short-term rental investment. The nearly two-fold yield variance between average and high-performing units reflects significant efficiency gaps in a market experiencing supply attrition.

The average occupancy rate for Airbnbs and VRBOs in Rogue Valley is 34%. This occupancy level, combined with an average nightly rate of $221, results in a RevPAR (revenue per available room) of $54 per day.

4+ bedroom properties demonstrate the strongest performance in Rogue Valley, with an average gross yield of 12% and annual revenue of $69K. These properties balance purchase price ($568K), operating costs, and rental demand most effectively in the Rogue Valley market.

Short-term rental regulations vary by jurisdiction in the Rogue Valley area. Ashland: Strict. Permit required, owner-occupancy mandatory, 180-day cap for non-owner occupied, density limits by zone. Active code enforcement with complaints investigated. Medford: Moderate. Business license required, zoning compliance needed, no owner-occupancy rule. Complaint-based enforcement, some unlicensed operations exist. Grants Pass: Lenient. Business license needed, basic zoning rules. Minimal proactive enforcement, largely complaint-driven. Jacksonville: Lenient. City business license required. Light enforcement, small town with limited resources. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Rogue Valley Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 9% year-over-year, while RevPAR has decreased 16%. This indicates balanced supply-demand dynamics. The synchronized drop in both supply and revenue suggests that the market is recalibrating as lower-earning inventory exits, potentially stabilizing future demand density.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 12% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-February) when gaining traction is harder.

The most common amenities in Rogue Valley listings include: Air Conditioning (96%), Kitchen (91%), Tv (81%), Washing Machine (71%), Heating (68%). Amenities that boost revenue the most include Pool, Hot Tub, Washing Machine, with Pool properties earning approximately 59% more ($62K/year vs $39K/year).

Monthly estimated revenue per listing in Rogue Valley over the last 12 months: May: $2K, June: $2K, July: $2K, August: $2K, September: $2K, October: $2K, November: $1K, December: $1K, January: $969, February: $785, March: $1K, April: $2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Rogue Valley is $221, up 28% year-over-year. By property size: 1-bedroom properties average $150/night, 2-bedroom properties average $200/night, 3-bedroom properties average $255/night, 4+ bedroom properties average $472/night. Rates peak in August and are lowest in May.

Guests in Rogue Valley book an average of 32 days in advance, down 18% from last year. By property size: 1-bedroom: 29 days, 2-bedroom: 32 days, 3-bedroom: 33 days, 4+ bedroom: 39 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Rogue Valley Airbnb and VRBO market has seen the following changes: supply declined 9%, revenue per listing decreased 16%, occupancy fell 12%, average nightly rates increased 28%, and lead time decreased 18%. These metrics reveal a shift toward shorter booking windows and higher pricing premiums, indicating a more reactive, short-term consumer base.

In Rogue Valley, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 45% higher occupancy than weekdays.