Rogue Valley, OR
Unlock the data for all Markets
Overview
Annual Rev
$34.4k
12 mo avg
↑7%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
$212
12 mo avg
↑22%
from prior 12 mo
Lead time
31 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
$64
12 mo avg
↓4%
from prior 12 mo
Methodology note: Figures reflect Rogue Valley market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +24% $8,248/yr |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Parking | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.7 nights)
2 bedrooms (4.5 nights)
3 bedrooms (4.5 nights)
4+ bedrooms (3.9 nights)
Cleaning fee by bedroom
4+ bedrooms ($216)
3 bedrooms ($130)
2 bedrooms ($97)
1 bedroom ($58)
Professional host share
Professionally managed (68%)
Independent hosts (32%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Rogue Valley going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending August 2026, the Rogue Valley market averaged 1,394 active Airbnb and VRBO listings, down 1% from a year earlier and up 17% over two years.
An average Rogue Valley listing earns $32K/year. High-performing listings earn $63K, while low-performing listings earn $12K.
Median Rogue Valley home prices by size are 1-bedroom $300K, 2-bedroom $341K, 3-bedroom $444K, and 4+ bedroom $574K.
Average gross yield is 7%, reaching 14% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Rogue Valley is 33%, producing RevPAR of $61 per available night.
4+ bedroom listings have the highest average gross yield at 13%. They average $76K/year in revenue against a $574K median purchase price.
Rules vary across Rogue Valley. Ashland: Strict. Conditional use permit required, owner-occupancy mandatory, 10% neighborhood density cap, complaints trigger enforcement. Active monitoring. Medford: Moderate. Business license required, zoning compliance needed. Complaint-based enforcement, some unlicensed operations exist. Grants Pass: Lenient. Business license required, basic zoning rules. Minimal enforcement, many operate informally. Jacksonville: Lenient. Minimal regulations, basic business license. Light enforcement in small historic town. Verify requirements for the property's jurisdiction.
The Rogue Valley Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 1% year-over-year, while RevPAR has increased 7%, suggesting demand is outpacing available supply.
RevPAR is highest in July and June; it is lowest in February and January.
The most common amenities are Air Conditioning (98%), Internet (94%), Kitchen (93%). The strongest positive revenue associations are Pool (+76%), Hot Tub (+53%), Washing Machine (+25%).
Average daily rate in Rogue Valley is $235, up 28% year-over-year. Rates peak in July and are lowest in February.
Guests in Rogue Valley book an average of 34 days in advance, down 5% from last year. Booking windows range from 31 days for 1-bedroom listings to 41 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 49% higher than weekday occupancy.