Rogue Valley, OR
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Annual revenue (actual)
$32.9k
12 mo avg
↑6%
from prior 12 mo
Occupancy rate
37%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
$213
12 mo avg
↑19%
from prior 12 mo
Gross yield
7.5%
Current potential
↓0.0 pts
vs prior-year prices
Lead time
33 days
12 mo avg
↓0 days
from prior 12 mo
Revpar
$66
12 mo avg
↑3%
from prior 12 mo
Methodology note: Figures reflect Rogue Valley market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| Ashland & South Valley | $37.8K 178 listings | 9.3% 178 listings |
| Upper Rogue & Shady Cove | $35.1K 33 listings | 8.5% 33 listings |
| Illinois Valley | $36.1K 15 listings | 8.5% 15 listings |
| Medford & Central Rogue Valley | $29.5K 247 listings | 8.2% 247 listings |
| Grants Pass & Lower Rogue | $25.4K 180 listings | 8.2% 180 listings |
Data as of 2026-10-06
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +16% $5,272/yr |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (4.8 nights)
3 bedrooms (4.5 nights)
4+ bedrooms (4.4 nights)
2 bedrooms (4.3 nights)
Studio (3.6 nights)
Cleaning fee by bedroom
4+ bedrooms ($219)
3 bedrooms ($128)
2 bedrooms ($96)
1 bedroom ($58)
Studio ($50)
Professional host share
Professionally managed (52%)
Independent hosts (48%)
Housing market signals
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Are home values in Rogue Valley going up or down?
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Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Rogue Valley market averaged 1,401 active Airbnb and VRBO listings, up 0% from a year earlier and up 17% over two years.
An average Rogue Valley listing earns $31K/year. High-performing listings earn $64K, while low-performing listings earn $10K.
Median Rogue Valley home prices by size are 1-bedroom $297K, 2-bedroom $336K, 3-bedroom $439K, and 4+ bedroom $568K.
Average occupancy in Rogue Valley is 34%, producing RevPAR of $64 per available night.
Rules vary across Rogue Valley. Ashland: Strict. Conditional use permit required, owner-occupancy mandatory, 14-day annual cap for non-owner-occupied. Active enforcement with complaints investigated. Medford: Moderate. Business license required, zoning compliance needed. Moderate enforcement, some unlicensed operations exist. Grants Pass: Lenient. Business license required, basic zoning rules. Light enforcement, many operate informally. Jacksonville: Lenient. Minimal regulations, business license recommended. Very light enforcement in small historic town. Verify requirements for the property's jurisdiction.
The Rogue Valley Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 0% year-over-year, while RevPAR has increased 14%, suggesting demand is outpacing available supply.
RevPAR is highest in July and June; it is lowest in February and January.
The most common amenities are Air Conditioning (98%), Internet (95%), Heating (95%). The strongest positive revenue associations are Pool (+78%), Hot Tub (+47%), Washing Machine (+23%).
Average daily rate in Rogue Valley is $237, up 26% year-over-year. Rates peak in July and are lowest in February.
Guests in Rogue Valley book an average of 34 days in advance, up 1% from last year. Booking windows range from 32 days for 1-bedroom listings to 41 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 50% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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